Sharing is caring: becoming a trusted source through online curation

Marco CampanaMaytree@marcopolis@maytree_canada

http://www.flickr.com/photos/verbeeldingskr8/3638834128

http://www.flickr.com/photos/will-lion/2595497078/

Some definitionsMy approachSeven S' of Online Curation

Silos

Synergies

http://www.flickr.com/photos/dailypic/1459055735/

Curation – a definition

“Content curation is the act of continually identifying, selecting and sharing the best and most relevant online content and other online resources (and by that I mean articles, blog posts, videos, photos, tools, tweets, or whatever) on a specific subject to match the needs of a specific audience.”

http://www.business2community.com/content-marketing/content-curation-best-practices-054269

Let’s break this down a bit.

You already do this, yes?

Hint: yes, yes you do.

Trust

"We need folks whom we trust to lead us to where we would not go on our own.

Ideally, these people will do more than just lead us to good work; they will expand our mind, and widen our social circles."

http://www.tribecafilm.com/tribecaonline/future-of-film/Who-Are-Todays-Curators--And-Where-The-Hell-Are-The-Rest-Of-Them.html

Becoming someone’s mini-Google.People trust people more than brands, orgs or algorithms, or so they say in surveys…

http://www.flickr.com/photos/wookiewookie/122305592/

Tools - Trusted Networks

CRAP Detection

CurrencyReliabilityAuthority Purpose/Point of View

Don’t forget what you already know when you go online…

Strategies

• Core – set up, listen, update and evolve

• Daily Routine – process, discipline, workflow

• Sharing – collaborating, informing, developing expertise

• Responding – are you listening strategically? (not our main focus today)

What I do

• Core

• Daily routine – hasn't actually changed much

• Sharing

• Tools

My set up

Goal: find the right information for the right people at the right time

http://www.flickr.com/photos/cote/460253143/sizes/o/in/photostream/

Surfing

http://www.flickr.com/photos/hertzen/5426170352/sizes/z/in/photostream/ http://www.flickr.com/photos/niclindh/1389750548/

Sourcing

Sourcing

Where would you normally look for this information? It doesn’t have to be totally new and cool all the time.

• Your daily web travels, networks, email, f2f...• Twitter, Facebook, Google, of course.

RSS

RSS Feeds

Subscribe

Syndicate

News feeds

Skimming

http://www.flickr.com/photos/darkstream/4988004481/sizes/m/in/photostream/

Swimming

http://www.flickr.com/photos/kenyee/338626421/sizes/m/in/photostream

Tools - Trusted Networks

http://www.flickr.com/photos/daveduarte/2817722169/

Sharing

Finding the Tools to Share With

What's the right tool for you and (probably more importantly) your

audience?

(hint: They're probably in more than one place. Meet them there.)

Examples of Sharing – The Power of 1 Click

Share in Google Reader– Through RSS

• Sent to Twitter• Posted to my Diigo/Delicious bookmarks• Posted to my website• Available to be read by anyone subscribed to

my shared RSS feed – could also be set up to be subscribed to by Email

• Could be posted on Facebook or anywhere that accepts RSS feeds

• Can also be tagged – shared as separate RSS feeds

• Within Google Reader, can share with other networks/bookmarking sites, etc.

Dashboard for sourcing & sharing?

Speaking

How much time?

http://www.flickr.com/photos/cambodia4kidsorg/2906235414/

http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg

Work Together & Share Information

http://www.flickr.com/photos/ryanr/142455033/