Sharing is CaringWhat bloggers share, why they share it, and

the means by which they do so.

Presenters:Evan Barden, Jim Crenshaw, Riss Vandal

The Panel

Jim CrenshawWeb Consultant / several .com's

Riss Vandal Fashion Vandals / fashionvandals.com

Evan BardenOne Hundred Dates / onehundreddates.com

Fashion Vandals

•What is being shared?o A celebration of alt fashion and beautyo Exploration of new brands and

designers/personal accounts of my fashion endeavors (design, modeling, styling, photography)

•Why share it?o Communityo Entertainmento Empowermento Underrepresented

FashionVandals.com - WordPress

•What is being shared?o A yearlong exploration of the dating world in

which Evan went on 100 dates in 1 year.o Part social experiment, part personal

challenge.o Both parts are filtered through the very

public act of blogging about each date.

•Why share it?o Entertainingo Underpublicizedo Accountabilityo Experience

One Hundred Dates

OneHundredDates.com - Tumblr

Social Media

•Fashion Vandalso Facebook Page:

facebook.com/FashionVandalso Facebook Profile: facebook.com/rissvandalo Twitter: @riss_vandalo Pinterest

•One Hundred Dateso Facebook Page:

facebook.com/OneHundredDateso Twitter: @OneHundredDateso Instagramo FourSquare

Social Media PsychologyViews on the Internet and Social

Relationships

•Before 2006o Internet keeps people at home, away from

friends and family o The Internet is destroying relationshipso Using the Internet is anti-social

•After 2006 o PewStudy, The Strength of Internet Ties

shows the web enhances social relationso Texting helps long-distance couples stay

connectedo Mobile phones for teens are not phones

anymore, they're a social lifeline

•Sharing our interests and talking about ourselves activates the regions of the brain associated with the sense of satisfaction we get from food, money, or sex.

•We've been sharing our ideas and interests with other individuals for thousands of years, now it's easier! We are also able to gauge our success in digital interaction through: Likes, Followers, Retweets, Re-shares, Readers

Social Media Psychology

Getting all Psychological Now

• One of the main reasons that people decide to connect with others on social media channels is to have a sense of belonging to a community.

• People react to content that touches them on an emotional and/or personal level. If you make sure to offer content that is arranged in a format that is easy to follow, presented clearly and logically and has personal elements, people will pay attention and will want to continue engaging.

• Using content that is relevant and has a personal feel to it is a very intelligent choice when it comes to your sharing your content. Be yourself!

4 Types of Online Sharers

Altruists: helpful, reliable, and thoughtful. Stay connected with email and pass along information in attachments and links or through their blog.

Careerists: intelligent web users who have been quick to see the immense value of social networking. Careerists use websites like LinkedIn and FaceBook to build professional profiles and relationships.

Hipsters: are young, popular, creative, and prefer the cutting edge of technology. They're less likely to email, opting for newer, quicker methods of communication, like text, Twitter or Skype message.

Boomerangs: share content for validation and reaction. Empowered with information, Boomerangs usesocial websites like Twitter and Facebook to post thoughtful questions and comments to engage other users.

Why Do We Share Online?We are no longer bound by the physical realm (pencil and paper),

the Information Age allows us to share:

• more content

• more often

• with more people

• more quickly

Reasons to Share Online:

• to bring valuable and entertaining content to others

• to define ourselves to others

• to grow and nourish relationships

• for self-fulfillment

• to market causes or brands

Questions?