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Helen MilnerChief ExecutiveOnline Centres Foundation
Section Divider: Heading intro here.
Delivering Channel Shift
Helen Milner
Chief Executive, Online Centres Foundation
8 December 2011
www.slideshare.net/helenmilner
@helenmilner
Online Centres Foundation: Our Vision
To deliver large scale social action in thousands of local communities so that everyone can take part in a fully networked nation
3,800 Community Partners
Pubs
Cafes
Community centres and events
… and churches, libraries, mosques, buses
Cyberbarn: November 2011
Not owned, managed or funded by usCentre search and free phone number search (one database for UK)
750,000 people got online and registered with UK online centres between April 2010 and Nov 2011
www.go-on.co.uk
People
PlacesTechnology
“If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year”
PwC & Martha Lane Fox
www.raceonline.org/research
Macro-economics: Benefits to UK plc
Smarter Government(December 2009)
£30m for UK online centres over 3 years to get 1 million more people online
"It used to cost government over £10 to process a driving license application or a
self-assessment tax form. Online, the cost is less than £2."
George Osborne 16.05.2011
It’s a big job ….
Only 54% of UK adults have ever used an online government service
Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%).
…. and a long journey from offline to using online government services
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Nobody comes in and asks to use online Government Services … 43% do shift
Incentivised by partnership campaigns
Digital Champions: family & volunteers
Real innovation: make people use government services 100% online
It makes you think differently about exclusion
Imagine only 5% of the population needing to use a face to face or telephone channel for their simple contacts
Let’s push people online … as well as encouraging and supporting
Digital by Default is a change programme not a technology project
1m online for £30m: How are we doing?
750,000 people got online
322,500 shift (43%)
1.2m contacts shifted/mth
£117,648,000 saved in a year
April 2010 – Nov 2011
£118m total saved
- £30m spent
= £88m total saved
…. so far
That’s how we deliver channel shift
Thank You
@helenmilner on twitter
www.ukonlinecentres.com
www.go-on.co.uk
