Section Divider: Heading intro here.

Digital Inclusion

Helen Milner, 7 October 2009

www.slideshare.net/helenmilner

@helenmilner

A big match for broadband Britain(Rory Cellan-Jones, BBC News dot.life 7 Oct)

› Can our infrastructure take it?

› Are we fast enough?

› Will we pay?

› Will we find another way?

Digital Britain: Being Digital

“To ensure that everyone can share in the benefits of a Digital Britain.”

The goal is not to get people using technology, it’s about the uses of technology to impact on and transform people’s lives.

25% of adults have never used the internet

Source: ONS 2008

More than half people (54%) in lower social grades have never used the internet

Higher social grades (AB) are twice as likely to use the internet (88%) as people from the lowest social grades (DE) (46%)

Reinforces 2008 ICM/UK online centres data which indicates that of the total offline population 11% are AB compared with 49% DE

OxiS 2009

Total digitally excluded population/incidence in the population

AB C1 C2 DE

11

26

18

29

21 21

49

24

Source: ICM 2008 / Base: 7,655

It is a case of social equity:

97% of people in the highest income category (>£40,000) compared to only 38% of those in the lowest income (<£12,500) category

Source OxiS 2009

It’s about PEOPLE and what they DO with the Pipes and Platforms

The divide is narrowing but getting deeper.

In 2009 C2DEs make up 74% of all people without internet access compared to 70% in 2008.

ICM/UK online centres 2008 and 2009

So what are newly online people doing online?

Why (C2DE) users started using the internet

“Does the internet improve lives?” Freshminds April, 2009

Internet users confidence in their ability to find work out-stripped non users by 25%

“Does the internet improve lives?” Freshminds April, 2009

Community economic benefits: Australia› ATKearney economic model› Atherton Gardens Estate, Fitzroy, Melbourne› A$5.9m benefit (in five years, over 900

computers installed)› A$4.1m through education and employment› A$1.3m through communication and connectivity› A$0.2m in transactional efficiencies› A$0.3m in health and well-being

“Assessing the economic benefits of digital inclusion” ATKearney and Infoxchange Australia 2009

BUT only 15% of people living in deprived areas have used a local or central government online service or website in the last year

Source: Ofcom, March 2009

AND digital skills and motivations are likely to vary once people are online:

53% of retired online people think they have the ICT competence they need compared to 93% of online students

OxiS 2009

Getting more people onlineBarriers remain the same in 2009 as in 2007

Access: 38%

Skills & Confidence:20%

Motivation:34%

Freshminds 2007 and 2009

So what can we do to get more people online?

Mobile isn’t the answer (today)

Only 11% of mobile phone users use it to browse the internet (only 6% to read email)

Only 68% of people in social group DE have a mobile phone, and only half of them have a phone contract

Sources:11% ONS 200868% ICM 2008

Build on what we know and what we’ve got

70% of people who live in social housing aren’t online: a full 28% of everyone not online

Sources:

70% Oxford Internet Survey 2007

28% ICM 2008

Government Strategy Group for Social Housing and Digital Inclusion

* Action Plan before Christmas

Digital inclusion activity needs to be both mass and targeted

Mass: 3500 UK online centres which includes many partner organisations

› Mencap, MIND (54), Nacro, Centre Point (5), Foyer (7), Age Concern (39), Rehab, Lifeline, RNIB, RNID, Access Group, Coalition for Inclusive Living, SureStart (25), Pitman, CSV Media (6), WEA (23), YMCA (25), Citizens Advice (2), Peabody Trust (4), learndirect, Everybody Online Centres

› Mosques, job centres, youth centres, schools, health centres, mobiles, housing associations, libraries, community centres

Targeted: there is a UK online centre in 85% of the third most deprived areas

The vast majority of centres undertake outreach activity

› 70% of centres have at least 1-5 terminals for use in mobile/outreach activities. Examples:– Taking laptops out to a community venue on a set

day each week– Taking laptops to events (eg festivals, school

grandparent days, jobs events)– Using a mobile bus equipped with computers to

travel out to communities– Outreach tutoring in sheltered housing, hostels

and people’s homes

M-learning: the old fashioned wayThe Liv-it Bus, Dingle Online

The Liv-it bus offers people living in the South Central area of Liverpool free access to state-of-the-art computers and software. The bus can travel anywhere in the South Central Area and bring its services direct to individuals and communities. It visits set locations on set days and also has the flexibility to take bookings for groups or events.

Choice

Thank You

hmilner@ufi.com

www.twitter.com/helenmilner

www.ukonlinecentres.com

www.slideshare.net/helenmilner