Successfully Building Your Business with Facebook

Created for you by: Chris Johnstone

What You Are Going To Learn

How Facebook Marketing works by showing you Effective Campaigns and Proper Strategy

What You Are Going To Learn

How to keep your personal life private and successfully market your Business at the same time

What You Are Going To Learn

How to Properly set up your Business Profile

What You Are Going To Learn

What to post, how often and where to easily find quality content for your community

What You Are Going To Learn

The 1 simple app you need to start generating leads

(Over 90% of Business owners are missing this!)

What You Are Going To Learn

The 2 posts you can use to generate quality leads from Social Media

What You Are Going To Learn

The simple steps you need to take to get your customers and Referral partners take your Business viral on Social Media

What You Are Going To Learn

How to best use Facebook Ads to build your Business

In Each Lesson You Get

Full workshop sessions that show you how to implement

Real world examples to show you how and why the strategy works

Q and A and support to help you Implement

Big Business Has Caught On To Social Marketing

• 66% of companies on the Fortune 500 are now on Facebook. 8% growth last year

Your Customers Are Using Social Media

In A Really Big Way

What Does This Mean?

• Over Half of Your Customers Can Refer Your Business To Their Friends Using Facebook!

What Does This Look Like?

• You do 1 deal a week = 4 deals a month

• In 1 Year you have access to 48 Testimonials

• Each Referral You Get Is Directly Delivered to an Average of 190 People that Know, Like and Trust the SOURCE of the Referral

• Lets say only 50% refer you on Facebook

• What is your “Social Referral Base?”

One Of The Massive Benefits Of Social Media

• 24 Testimonials

• 150 friends per Testimonial

• 3,600 Online Referrals for your business.

The Massive Tipping Point

• Our culture, for the first time ever in human history, can access local personal reviews from people they know, at the exact time they are making their purchase.

In Today’s Digital World We Need To Be Selling Socially!

• Creating a Strong Community around your brand

• Your strong connection and accessibility helps you close more Leads into Loans

• Bonding with your audience turning leads into prospect and then fans

• Fostering Learning and Answering Questions

• Educating and Engaging your prospects and customers

How Do You Structure Your Account?

• Personal Facebook Page - For your friends.

• Facebook Business Page - For your Customers

• Lead Generation Business Pages - For your Leads, Prospects and Referral Sources

Personal Facebook Page

Let’s Get Started!

Building your Facebook Presence

Facebook Personal Account

• Getting started www.facebook.com

Getting Started

• DO NOT Find Your Friends

Profile Information

• Create Your Profile Information

• Share what you are comfortable with. Leave the rest.

Create or Upload Your Profile Photo

Verify Your Account

• Check Your Email and Click the Link

Set The Ever Important Privacy Settings

Privacy Settings

Managing Your Personal Database

• It’s Brainstorming Time!

• Real Friends and Family These remain your Friends on Facebook

• Acquaintances Acquaintances

• Custom Lists

• Colleagues

• Lenders and BDM’s

• Referral Partners - Realtors, Lawyers, Appraisers, Financial Planners,

• Coaches and Trainers

• Wish List

• Employees

Creating Your Custom Lists

Creating Your Custom List

Custom Lists

• Name Your List and Describe Your Members

Custom Lists

• Now Rinse and Repeat For Each List That You Are Going To Target

Custom Postings

Now You Can Give The Right Message To The Right Market At The Right Time!

Thank You

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http://www.cwjstone.com/facebook

• Add your Questions, Comments or Suggestions below this video

• Stay tuned for the next video!