Setting up a Facebook Advertising FunnelGavin Bell, Facebook Ads Consultant

Understanding the mindset

People unaware of problem

People aware of the problem

People who know the problem and need a solution now

80%

Educational Content

Send people to that content

How do we convert those visitors to a lead?

CTA: Download Lead magnet

Offer a low obligation solution to their problem

For those that don’t sign up?

Retargeting through FB ads

1.Set up Facebook pixel

2. Create custom audience

3. Target those who visited website

4. Create ad & offer lead magnet

Now it’s time to nurture and convert

Continue to provide value & open a dialogue

We can continue to retarget

bluecliffmedia.com/blueprint

Thank you.@MrGavinBell