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TechBeach Digital Case Study What is Seniors Card? The NSW State Government introduced the Seniors Card to encourage older people to enjoy an active and healthy retirement, giving benets like lower fare on government transport, access to public events, and discounts in locals businesses. Seniors Card App Challenge Create an alternative way to apply and utilise a seniors card, through the development of a mobile app Increase number of users and improve the user experience, giving a simple and engaging user interface Collect users data and use it to understand members’ behaviour and interests Increase the range of benets Solution TechBeach Digital developed the Seniors Card app for the members; they can quickly access over a wide range of benets without wasting time searching for the best deals throughout the NSW region. Easy way to get deals with a useful graphic interface Increase the use of the seniors over multi-device Growth of members data Locate and nd out deals and special offers using a map which easily motivated members

Seniors Card Case Study

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Page 1: Seniors Card Case Study

TechBeach Digital Case Study

What is Seniors Card?

The NSW State Government introduced the Seniors Card to encourage older people to enjoy an active and healthy retirement, giving benefits like lower fare on government transport, access to public events, and discounts in locals businesses.

Seniors Card App

Challenge Create an alternative way to apply and

utilise a seniors card, through the development of a mobile app

Increase number of users and improve the user experience, giving a simple and

engaging user interface

Collect users data and use it to understand members’ behaviour and

interests

Increase the range of benefits

Solution TechBeach Digital developed the

Seniors Card app for the members; they can quickly access over a wide

range of benefits without wasting time searching for the best deals

throughout the NSW region.

!Easy way to get deals with a useful

graphic interface

Increase the use of the seniors over multi-device

Growth of members data

Locate and find out deals and special offers using a map which easily

motivated members