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Lee Rainie, director of the Pew Internet & American Life Project, will describe the Project’s research about those 65 and older use of technology. In early 2012, for the first time ever, more than 50% of older Americans are internet users and an even higher share have mobile phones. This is changing the way people gather, share, and create information. And it is changing the way they communicate and act in groups. Rainie will discuss major themes from his new book, Networked: The New Social Operating System, about how people ‘network’ in new ways in the digital age and how these themes apply to older technology users, as well as younger users.
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PewInternet.org
Senior Citizens and Digital Technology
George Mason University
September 15, 2012
Lee Rainie: Director, Pew Internet Project
Email: [email protected]
Generational self-definition
Internet users – 85%
96% 93% 87%
79% 67%
40%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Broadband at home – 66%
76% 74% 67%
58% 47%
21%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Digital devices
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
All online adults (18+)
Cell phone 96% 95% 91% 85% 76% 63% 89%
Desktop computer 54% 68% 66% 61% 54% 31% 58% Laptop computer 73% 69% 62% 49% 39% 20% 61%
iPod or MP3 player 69% 57% 36% 24% 10% 5% 44% Game console 63% 63% 38% 19% 8% 3% 42% e-Book reader 20% 26% 19% 13% 9% 5% 21% Tablet, like iPad 28% 30% 27% 23% 17% 6% 25%
Smartphones – 46%
66% 59%
38% 27%
12% 3%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
56%
40%
25%
11% 4%
1%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
GenX (35-46)
Younger Boomers (47-56)
Older Boomers (57-
65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Download apps– 46%
Use social networking sites – 59%
82% 68%
55%
37% 24%
15% 0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
318.5
197.6 155.7
85.1 78.4 42.0
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Mean size of SNS network
Other internet activities
Internet activities – Email % of internet users
92% 92% 91% 89% 88% 82%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Internet activities – Search engines % of internet users
95% 90% 90% 92% 88%
61%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Internet activities – hobby or interest % of internet users
88% 84% 89% 82%
68% 61%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Internet activities – maps or directions % of internet users
87% 82% 83% 85% 77% 74%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Internet activities – Weather % of internet users
82% 84% 79% 86% 84%
54%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Internet activities – health info % of internet users
77% 73% 71% 69% 63%
49%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Internet activities – get news % of internet users
77% 82% 77% 76% 66%
45%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Internet activities – for fun % of internet users
87% 76%
67% 63% 59% 47%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Internet activities – buy product % of internet users
73% 70% 73% 78%
57% 47%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Internet activities – video-sharing site % of internet users
91%
77%
62% 49%
34% 27%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Mobile activities
Internet activities – mobile pix % of cell owners
94% 88%
81% 72%
50%
22%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Mobile activities – texting % of cell owners
97% 92% 79%
61%
41%
10% 0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Mobile activities – access internet % of cell owners
78% 67%
46%
32%
14% 5% 0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Mobile activities – mobile email % of cell owners
66% 61%
44%
28%
13% 6%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Mobile activities – check bank account % of cell owners
44% 31%
25% 14% 9% 5% 0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Other social media
Social media – Twitter % of internet users
27%
15% 12%
7%
0%
5%
10%
15%
20%
25%
30%
Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
Social media – LinkedIn % of internet users
16%
25% 22%
11%
0%
5%
10%
15%
20%
25%
30%
Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
Social media – Pinterest % of internet users
16%
12% 13%
4%
0%
5%
10%
15%
20%
Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
Social media – Instagram % of internet users
27%
8% 6%
4% 0%
5%
10%
15%
20%
25%
30%
Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
Social media – Tumblr % of internet users
11%
4%
2% 1%
0%
5%
10%
15%
Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
Be not afraid
Thank you!
