By

Sigma Infotech

Search Engine Optimisation

• Search Engine optimisation is a process of affecting visibility of a website in a search engine’s organic results.

• The practice of designing web pages so that they rank as high as possible in search engine results.

• SEO helps to ensure that a site is well accessible to right visitors.

• SEO helps to grow any business by drawing visitors to a website

Overview:

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SEO

Analysis

Remove Errors

Onpage

Offpage

Analysis: Remove Errors: On-Page: Off-Page

Process:

• Errors found in the analysis of a website should be removed from the website to make the website error free.

• Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

• Web analytics measure a visitor's behavior once on your website.

• There are many tools for analysis of a website:

1. Analysis:

2. Remove Errors:

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Tools to Analyse a Website:

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• Title Tag optimisation

• Description Tag optimisation

• Content Optimisation

• Image Optimisation

• Keyword Optimisation

• PDF optimisation

On-Page Factor is directly related to the structure and content of the website.

On-page optimisation involves :

3. On-Page:

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Off-page is the best way to get visitors to your website and make your site visible to the search engines.

Off page activity mainly includes:

• Directory Submission

• Search Engine Submission

• Social Bookmarking

• Blog Submission

• Article Submission

• Press Release

4. Off-Page

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• Achieving High Ranking in Search Engine Result Pages (SERP’s).

• Enhance your Return on Investment (ROI).

• Grow your Website’s Traffic

• Increase values of Business KPI’s.

• Generate Revenues by organic search.

Goals:

Contact Us: 1300 78 20 23

Website:www.sigmainfotech.com.au

Visit Us at: 1.03, 29-31 Lexington Drive

Norwest Business Park

Bella Vista NSW 2153

Phone: 1300 78 20 23