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Video Search Engine Optimisation Ryan Jones

Video search engine optimisation

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Delivered online via webinar to charitable organisations.

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Page 1: Video search engine optimisation

Video Search Engine Optimisation

Ryan Jones

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Conceptual Shift

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Search Engine Optimisation

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Annotations

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Use your online presence• Web site• Facebook• Twitter• Google+

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Upload Videos!

• Videos are just like any other content• SCHEDULE!• Make it regular• Entice subscribers

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Engage with your audience• Reply to comments on your videos

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YouTube Nonprofit Program

• Similar benefits to being a YouTube Partner

• Tailored to not-for-profits

youtube.com/nonprofits

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Channel branding

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Call to action overlays

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Donate button

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Video sharing

• Emotions / high arousal• People are more likely to share funny

videos• Celebrities can help sell your videos

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Resources

• Playbook Guide: YouTube for Good• Playbook:– http://www.youtube.com/yt/creators/

playbook.html

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Questions