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www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
SEOSearchEngineOp:misa:on
CianMurphy|RiseSocialMedia
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
Content
SEODefini:on
WhySEOMaDers?
OrganicVSPaid
SEOProcess
KeywordResearch
OnPageOp:misa:on
LinkBuidling
ShortCaseStudy
Analy:cs
WebsiteChecklistforSEO
Don’t’ForgetSocialMedia
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
Defini:onofSEO…
• SearchEngineOp:misa:on(SEO)istheprocessofimprovingthevolumequalityoftraffictoawebsitefromsearchenginesvia“natural”(organicoralgorithmic)searchresults.(Wikipedia)
• SearchEngineOp:misa:on(SEO)istheartandscienceofop:misingwebsitessuchthatitcanrankhigheronsearchenginesforselectedkeywordsorphrases.
• SEOmakeswebpagesmoreaDrac:vetosearchenginerobots/spiderstoassistthemrankpagesofmostimportanceandrelevancetoausersquery.
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
WhySEOMaDers?
• Improveschancesofyourcompanybeingfoundonline
• SearchEngineVisibilityincreasesyourcredibilityandbrandawareness
• SEOputsyourcompanyinfrontofpeoplesearchingforyourproducts/services
• Increased“targeted”sitetrafficwhichleadstomoresalesandenquiries.
• StrongReturnoninvestment
• Youaretherethroughrelevanceandarenotpayingforvisitors.
• It’spermanent(posi:onvaries),it’snotshorttermoneoffadverts.
• Trackableresults.
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
OrganicLis:ngsVSPaidLis:ngs
• Organiclis:ngsget70%ofclicksVSPaidlis:ngsget30%‐LessTraffic
• Naturallis:ngsarefreeVSsponsoredlis:ngspayperclick(varies)–HighCost
• RelevanceVSAssumedRelevance–PPCAdvertscanoeenbemisleading
• ConstantVSBudgetDependant–Ifyourbudgetrunsoutsodoesyouradvert
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
SEO(SearchEngineOp:misa:onProcess)
SearchEngineshaverecentlyadmiDedthatSocialMedialinksimpactSEO.SoasocialmediastrategyneedstobeimplementedintoyourSEOCampaigns.
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
OnPageSEO
[URL]Risesocialmedia.com
[PAGETITLE]SocialMediaMarke:ng
[METADESCRIPTION]SocialMediaMarke:ngAgencywithofficesinWaterfordandDublin.Ourgoalistobringtraffictoyourcompanywebsite.
[METAKEYWORDS]socialmedia,socialmediamarke:ng,socialmediamarke:ngcompany,socialmediamarke:ngagency
[H1]SocialMediaMarke:ngAgencylocatedinIreland[H1]
[BODYCOPY]3%‐7%KeywordRichContent
[H2]WhydoyouneedSocialMediaMarke:ng[H2]
[BODYCOPY]3%‐7%KeywordRichContent
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
LinkBuildingCaseStudy
PartyPlanners|PartyPlannersLondon
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
LinkBuilding
• Requests
• Directories
• Forums
• Blogs
• Linkbai:ng
• SocialMedia
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
YourWebsiteChecklist!
WhatYouWant!
• SitemapXML• RobotTxt• Meta–Titles• AltImages• KeywordRichContent• GoodNaviga:on• SocialMedia• InboundQualityLinks• CanonicalIssueResolved• GoogleAnaly:cs/Similar• WebmasterSubmission
WhatYouDon’tWant
• HiddenText• DoorwayPages• KeywordStuffing• LinkfarmLinks• ExternalLinks• FlashContent• UsingImagesasHeaders• SameTitlesonEachPage
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
Don’tForgetSocialMedia
• SocialMediaIsgoingtobekeyforfutureSEOduetothenewalgorithmof“socialsearch”.ThisiswherecompaniescantargettheiraudiencedependingonsocialaDributes–Age,Gender,Hobbies,Geoloca:onetc
• Buildcommuni:esaroundyourbrand‐Facebook
• Promoteyoursite‐TwiDer
• Developindustrynewsthroughyourblog(extremelyvaluableforSEOandtraffic)
www.RiseSocialMedia.com [email protected]‘SearchEngineOp:misa:on’
ThankYouForListening!
Thepresenta:onwillbeavailableuponrequest.E‐[email protected]
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“ENGAGESOCIALMEDIAORSOCIALMEDIAWILLENGAGEYOU”
