schawk for coNsUMEr BraNDsBrand management technology to help you meet your unique challenges.

Business has never been more challenging for consumer-products brands. Competition from retailers, global pressures and demanding consumers call for efficiency in the creation of branded communications that are compelling and consistent wherever shoppers experience them.

Schawk understands. We’ve been a trusted partner in brand development and deployment for six decades, and today we supply best-in-class BLUE™ brand management technology solutions that directly address the challenges of consumer brands worldwide. read on.

We drive more effective development of branded and informational materials. BLUE technology:• All but eliminates unnecessary asset recreation and searching time.• Drives strict brand consistency.• Enables highly efficient XML-based copy management and

artwork creation with extremely tight tolerances.• Organizes and protects official versions and fosters efficient

proofing collaboration.

We drive more efficient deployment of materials across all artwork and production phases. BLUE technology:• Has a huge impact on timelines, stage-gates and deadlines, and on

the coordination of input from disparate divisions and locations. • Reduces cycle times and overall cycles required for approvals.• Stores full audit trails of all project activity, which can be retrieved

and exported easily.

What is brand management technology from Schawk Digital Solutions?

• BLUE enterprise software with five web-based modules:

Digital asset Management

copy Management

workflow Management

online Proofing

key Performance Indicator reporting

• Full workflow analysis and consulting services.• Fully validated installation and integration, plus training and

support services.• Seamless integration with company-side ERP systems to

support the entire graphics-related workflow.• Available on-site services for workflow optimization and

brand asset management.© 2011 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc. All other trademarks are the property of their respective owners.

Schawk and BLUE™ help you meet your challenges. How?

Talk to the experts at Schawk.

Schawk Digital Solutions developed the first brand management software more than a decade ago and now offers the most comprehensive software-and-services solution available.

Whether you require a single-country deployment or a global deployment with thousands of users, BLUE is proven to be scalable, reliable and capable of meeting the exacting demands of consumer brands.

Much more information on Schawk Digital Solutions, BLUE and brand management technology is available at Schawk.com in the Technology section and in the Knowledge Center. Or simply talk to a Schawk expert: email us at digitalsolutions@schawk.com or contact one of our regional offices:

Americas +1 866 856 9945EMEA +44 (0)207 861 7777Asia Pacific +65 3158 1449

www.schawk.com or www.brandsquare.com/user

The combination of Schawk expertise and BLUE technology can save a brand with 5,000 asset pieces at least $2 million a year. BLUE can pay for itself in a single year, and its benefits continue permanently.

Schawk brand management technology, including BLUE enterprise software, fosters strategic and creative collaboration across a widely distributed brand team, crucial as brands expand their product portfolios and global footprint. This is proven to drive cost savings and measurable ROI at every process stage.