brand acumen

consumer goods brands

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about brand acumen

Our Creative Inspiration

Inspired by experimental literature and musical composition, we infuse a culture of innovation and creative inquiry into our process. We seek to redefine the fundamentals of using art and language as a guide to develop profound brand identities. Names are just the beginning…

The Science of Language

Our team of lexical engineers examines not just the sound, but the look and feel of every letter in every word we create. We scrutinize each word’s structure: from phoneme, to morpheme, to grapheme, to shape. In the search for the perfect name, we leave no stone unturned.

At Brand Acumen, name creation is our form of artistic expression.

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our creative thinking

our creative thinking

"The limits of my language means the limits of my world."

"Like everything metaphysical the harmony between thought and reality is to be found in the grammar of the language."

-- Ludwig Wittgenstein

Many great minds and philosophers have commented on the important role language plays in forming our thoughts. Some have even declared that language shapes our thoughts entirely.

We at Brand Acumen take these ideas to heart in our belief that a name is the basic unit of you, the truest essense of a thing because it is a necessity required to shape our understanding of the world

We are not just creating letters on a page, but we are giving life to ideas and steps towards new frontiers in thought.

We are inspired by those artists, thinkers, and movements with a like- minded mandate, from Dada to William Burroughs, from Duchamp to Wittgenstein, and we apply our rigorous creative thinking to every element of our creative intuition.

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Brand Acumen 19 Leonard St. NY, NY 10013 Bill Smith, CEO (Call Bill. 704.906.3402) william.smith@brandacumenstudios.com