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Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,
Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
//Template 1 • Tekst ①Act, don’t tell
①Innovate, surprise & gamify
①Friends are the COOL filter
Cool
QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?
Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
How social media could be more social
1 Read instead of write
2 Ask for feedback (rather than wait)
3 People (staff) instead of company
//Template 1 • Tekst
①Stay true to your roots, but don’t shout
②Warm is the new cool
①Be open and respectful, listen (like friends)
Real
//Template 1 • Tekst
①Sustain your unique proposition & style
①But adapt to the changing environment
①Not forgetting about your core audience
Unique