Embed Size (px)
DESCRIPTION
This is a presentation that Amy Jantzer facilitated on Social Media for the Small Business Development Council (SBDC) at their annual Development Conference
Citation preview
SOCIAL MEDIASBDC Florida Network 2011 National Development Conference
Presented By: Amy Jantzer
IntroductionLet the fun begin!
Twitter Hashtag - #SBDCFL
What is Social Media?
Word of Mouth
+ Technology______________
Social Media
INTRO
Common Myths Dispelled…MYTH 1: It’s popular here but not in the rest of
the world…it must just be a fad.
FACT: Out of Facebook’s over 500 million users, only 30% are in the United States. Facebook currently spans over 30 countries and has been translated in to more than 70 languages.
FACT: LinkedIn operates the world’s largest professional network on the Internet with more than 100 million members in over 200 countries and territories.
INTRO
Map of Facebook Connections INTRO
Common Myths Dispelled…MYTH 2: Social Media is for Kids!
INTRO
Average Ages…
Facebook38.4
Twitter39.1
LinkedIn44.3
Classmates.com44.9
Common Myths Dispelled…MYTH 3: This social media thing is new and will
probably fade away soon.
FACT: The more popular networks have been around since 2003
FACT: LinkedIn, Twitter, Facebook and YouTube have ALL experienced steady growth since their inception.
INTRO
Some Interesting Numbers!LinkedIn…Started in 2003
LinkedIn operates the world’s largest professional network on the Internet with more than 100 million members in over 200 countries and territories.
As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 2011
INTRO
Some Interesting Numbers!Facebook…Started in 2004
Over 500 million active users on Facebook and over 50% of them log in on any given day.
The average active Facebook user has over 130 friends, so if your Fan Page has only 100 fans, you are only one degree away from 13,000 people on Facebook.
INTRO
Some Interesting Numbers!Twitter…Started in 2006
There are currently over 175 million registered users who stream a total of over 95 million tweets a day.
There are over 600 search queries typed in to Twitter’s search engine daily.
INTRO
Past – Present – FuturePast 1.0 - “Anyone can TRANSACT”
Fairly static web – One Way Communication Amazon.com book reviews eBay.com
Present 2.0 - “Anyone can PARTICIPATE” More dynamic – Two Way Communication Facebook and Twitter
Future 3.0 – “Anyone can INOVATE” Hyper Local and mobile technology Augmented Reality
INTRO
Social Media Goals
How do you measure success?
PrepareTarget Audience
Measureable Metrics
Reasonable Expectations
Tools to Measure
Timeline
GOALS
Plan and StrategizeWhat networks will be involved?
What team members will be involved?
What resources will be used?
GOALS
Execute & MonitorWho’s doing what?
How often are numbers pulled?
How often are reports generated?
GOALS
Set the Budget $$$Resources
Time
Labor
Tools
Incentives
Vendors/Partners
GOALS
Assess & AdjustMeet regularly
If it’s not working…CHANGE IT!
GOALS
Social Media Options
Which networks should you choose?
ProfilesFacebook Profile vs. Facebook Pages
YouTube
Blogging
Email Newsletter
Geo-Location Services
OPTIONS
Features OPTIONS
Social Media Markets
Who is your social media audience?
Business to Consumer Sloppy Joe’s Restaurant
3 locations in FL, beach-side family restaurant Facebook, Twitter, Newsletter and Geo-Locations
Orlando Foot and Ankle Clinic 14 locations and 15 doctors in Central FL Facebook, Blog, Newsletter and Geo-Locations
Felix Katnip Tree Company eCommerce Retail products, cat scratching posts Facebook, Twitter, Blog and Newsletter
Orlando Broadway Agency promoting Broadway shows and ticket sales Facebook, Twitter, Blog, YouTube and Newsletter
MARKETS
Business to BusinessHampton & Hampton
Property management company marketing to Realtors, Real Estate offices and Investors
Facebook, Twitter, LinkedIn, YouTube, Blog and Newsletter
American Facility Services Commercial cleaning and janitorial service marketing to
commercial property managers and commercial building owners Facebook, Twitter and Newsletter
Blezoo Promotional Products Marketing to marketing managers and business owners to
promote marketing services and promotional products Facebook, Twitter, YouTube, Blog, Newsletter and LinkedIn
MARKETS
Social Media Uses
How can social media help a business?
Business DevelopmentHelps with positioning the company as a “go
to” expert
Increases traffic to website by posting links
Creates Brand Awareness and gives company a larger “footprint” online…more than just a website.
Increase the company’s online “reach” through social sharing and broadcasting
Even if people aren’t searching for the company, they company can be searching for people!
USES
Human ResourcesSearch specifically for candidates
Research and background check applicants
Free and paid job postings
USES
Local Mobile App Development Company
Looking for iOS Developer
Human Resources USES
Sloppy Joes Staffing Blast for New Daytona Location
2 months = Over 1500 Applications = 750 Interviews = 115 new staff
Community InvolvementAffiliations
Strategic Partners
Public Service
Events
USES
Marketing & BrandingMarketing
Advertisements Contests Product Launches Grand Openings
Branding Consistency with logos, colors and information Authentic “voice” Mission, Vision and Perspective
USES
Social Media Execution
How does it all happen?
Before Getting StartedPolicy and Guidelines
What is Encouraged? What is Discouraged? Who is involved? Who is in charge? How are new updates and guidelines communicated?
176 Examples on Social Media Governance http://socialmediagovernance.com/policies.php
EXECUTION
Setting Up ProfilesConsistency with the basics
Name, links and URLs Profile Picture - Logos, Graphics and Colors Bio, Keywords and Master Site Contact Info Password Spreadsheet
Network, Link, Login Name, Password and Notes
EXECUTION
Setting Up ProfilesConsistency Orlando Foot and Ankle Clinic
EXECUTION
Integrating Social Media into Other MarketingGather up and clean up URLs (Links)
Example: Twitter – http://twitter.com/weedott Facebook – http://facebook.com/weedott YouTube – http://www.youtube.com/user/weedottvideos
Print Business Cards, Flyers, Menus, Posters Letterhead
Signage Billboard, Windows, Displays and Table Tops
Digital Website, Email Signature, Email Newsletter and other Social
Media
EXECUTION
Content, Content, ContentUse what’s already been created – no need to
reinvent the wheel Traditional Marketing Signage Digital Marketing
Examples….
EXECUTION
Old Town in Kissimmee – Pulling content off their website
Content, Content, Content
EXECUTION
Content, Content, ContentBlezoo pulling info from their catalog into their blog
EXECUTION
Content, Content, ContentFelix Katnip Tree Company using Affiliate content for posts
EXECUTION
Tools & Resources HootSuite
Facebook Profiles Facebook Pages Twitter LinkedIn MySpace Foursquare Wordpress Track Keywords Schedule Updates Collaborate with Team Monitor Clicks on links
EXECUTION
Tools & ResourcesFacebook Insights and Analytics
Monitor # of Likes Track Impressions Evaluate Interactions
EXECUTION
Tools & ResourcesGoogle Analytics
Monitor Traffic to Website Monitor Campaign Links Reporting on webpage
activity
Google Alerts
Google Link Shortner http://goo.gl
EXECUTION
In ConclusionYou made it…it’s almost over!
Recap…Goals & Options
Different Markets & Different Ways to Use Social Media
Executing Social Media Plan
CONCLUSION
Remember… Social media reaches networks beyond your connections
What you do OFFLINE greatly affects your reputation ONLINE
Social media cannot stand alone
Social media cannot fix a broken business
Social media demands that you are Authentic and Transparent
Resources…Social Media Tips - Text your email address to
407-374-9701Connect with us
Facebook – http://facebook.com/weedott
Twitter – http://twitter.com/weedott
LinkedIn – http://linkedin.com/company/weedott
Website – http://weeodtt.com
SBDC Resource Page - http://www.weedott.com/sbdc2011
CONCLUSION
