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Social Photo Sharing for Business: Pinterest, Instagram and Snapchat Denver SBDC February 13, 2014
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SOCIAL PHOTO SHARING FOR BUSINESS: Pinterest, Instagram, Snapchat, Facebook, Twitter…
Kim Hughes MearsDenver SBDC 2|13|14
Why Photo Social?
54% of US internet users aged 16 and up now post original photos and videos online, up from 46% last year, says the Pew Research study.
54% of internet users 16+ upload photos
online
or
93% of the most engaging posts on Facebook in 2013 were photos.
Compared to:• 2% by links• 2% by videos• 3% by status updates
150 Million Monthly Active Users 70% login at least once per day 66% growth from 2012-2013 1.2 Billion (with a “B”) Likes on
Instagram per DAY Most followed Instagram retailer is
Victoria’s Secret
SNAPCHAT
SNAPCHAT
Facebook offered to buy them for $3 Billion in Dec
26 million users in the US 64% of users are under 18 70% are women 400 million Snapchats per day
http://www.snapchat.com/
70 million users 80% are women (but it is trending slightly the other way)
2.5 Billion monthly Pinterest page views 28% of users have a household income
$75,000+ 500,000 Pinterest business accounts Pinterest is said to refer over 20% of sales
to the world’s major clothing retailers
TAKE AWAYS
Know your audience What makes you different? Put yourself in the place of the
viewer Give them behind-the-scenes access Make it PERSONAL Don’t reinvent the wheel Utilize analytics
