Salesforce Platform Summit

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  • Opening KeynoteQu oportunidades ofrece la Plataforma

    Tecnolgica en la Estrategia de

    Transformacin de las Empresas?

    Silvia Leal

    Experta en Inno-Liderazgo y

    Transformacin Digital

  • 12:15 - Introduccin a Salesforce

    12:20 - Introduccin a la Plataforma de Salesforce

    12:30 - Mejora de la productividad de los empleados

    13:10 - Fidelizacin de los clientes

    13:40 - Transformacin del canal de ventas

    14:10 - Caso de cliente: DELL

    14:25 - Caso de cliente: Palo Alto Networks

    14:40 - Ruegos y preguntas

    15:00 - Cocktail Lunch

    16:00 - Cierre y despedida

    Platform Summit 2017

    Agenda

  • Introduccin a Salesforce

    Enrique Polo

    Country Leader Iberia

  • La empresa de software empresarial de mayor crecimiento entre las Top 5

    $5.4BFY15

    $4.1BFY14

    $3.1BFY13

    $6.7BFY16

    $2.3BFY12

    $1.7BFY11

    $2.56BFY18Q2 revenue

    $10.4BFY18 revenue

    2009 2010 2011

    2012 2013 2014

    2015 2016 2017

    September 2016

    2011 2012 2013

    2014 2015 2016 2017

    The worlds most

    innovative companies

    Innovator of

    the Decade

  • Valores fundamentales de Salesforce

    Confianza y xito de los

    Clientes

    Comunicar abiertamente y

    entregar el mayor nivel de

    servicio

    Innovacin

    Proporcionar nuevas

    tecnologas para permitir a los

    clientes innovar

    Crecimiento y

    Ecosistema

    Foco en el xito de los

    clientes para un

    crecimiento mutuo

    Igualdad

    Respetar y valorar la

    diversidad de las

    personas

  • Plataforma de Salesforce

    Construya para sus Clientes ms rpido

    Ignacio Vindel

    Platform Account Executive

  • Forward-Looking Statements

    This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the

    assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we

    make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber

    growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any

    statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

    The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, new

    products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in

    our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the

    immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new

    releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise

    customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the

    most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are

    available on the SEC Filings section of the Investor Information section of our Web site.

    Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be

    delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.

    Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

    Statement under the Private Securities Litigation Reform Act of 1995

  • Los Clientes demandan Nuevas ExperienciasExperiencias Inteligentes y Personalizadas

    MarketingPredictivo

    VentasGuiadas

    ProductosConnectados

    ServicioConversacional

    AnalticaAccionable

    ComunidadesInteligentes

    AppsInteligentes

    Cliente y Empleado

    Visin nica del

    ComercioUnificado

  • IT est en el Centro de esta Transformacin

    Inteligencia

    Velocidad

    Productividad

    Movilidad

    Conectividad

    Los Departamentos de IT deben reinventar las experiencia de los clientes

  • El cambio puede ser complejo

    Inteligencia ArtificialExperiencia de Usuario

    Datos Integraciones Complejas

    Identidad

    Confianza & Seguridad

    Analtica

    Capacidades de

    Desarrollo

    ServicioAsistido

    AnalticasAccionables

    ComercioUnificado

    ComunidadesInteligentes

    MarketingPredictivo

    AppsInteligentes

    Ventas Guiadas

    ProductosConectados

    Redes & Firewall

    Metadatos

  • Designed to help you build around your customer

    Unify the customer experience

    Tailor any app or process

    Innovate with intelligent technology

    Extend with a community of partners

    The Salesforce PlatformLa Plataforma de Salesforce

    Cree aplicaciones low-code

    Rpido, con Confianza y Seguridad

    Innove con la ltima tecnologa como

    Einstein e IoT

    Vaya an ms rpido con aplicaciones

    pre-configuradas dentro del

    AppExchange

    Cree aplicaciones para sus clientes ms rpidamente

    Ms rpido en el

    desarrollo de Apps

    +50%

    Source: Salesforce Customer Relationship Survey conducted 2014-2017 among 7,000 customers randomly selected. Response sizes per question vary.

  • Permita a todos crear Aplicaciones Ms RpidoHerramientas para Desarrolladores, Admins y Usuarios de Negocio

    Analtica

    Movilidad

    Poco

    cdigo

    IoT

    Experiencia de usuario

    Comunidades y

    Colaboracin

    Identidad

    Informacin

    Lgica

    Ecosistema

    Journeys

    Sin Cdigo Con cdigo

    Estndares

    abiertos

  • Permita a todos crear Aplicaciones Ms RpidoHerramientas para Desarrolladores, Admins y Usuarios de Negocio

    Arq

    uite

    ctu

    ra d

    e

    Meta

    dato

    s E

    scala

    ble

    WorkflowDatos &

    ObjetosIdentidadAnalticaColaboracinUI Mvil

    Desarrollo y Personalizacin Rpido de Apps

    Infraestructura Multi-tenant de Confianza

    Nube

    Mvil

    Social

    3.150+ Partner Apps

    Ecosistema Abierto

    Einstein

    Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Quip AppExchange

  • Salesforce Despliega 3 Major Releases por Ao

    50 Major releases desplegadas

    Actualizaciones AutomticasPersonalizaciones e Integraciones

    Caractersticas de Comunidades de Clientes

    17

  • AppExchange El Marketplace Empresarial #1Un ecosistema de apps de negocio probadas

    Personalizado para Salesforce

    Confiable y Seguro

    Revisado

    3,000+ apps

    4+ million installs

    300+ componentes

  • 5.5 M+Aplicaciones

    3,000+Apps en el AppExchange

    10 BillionProcesosAutomatizados

    Ejecutndose / Da

    300,000+ Badges en Trailhead

    2,400,000+Desarrolladores Salesforce

    3 Billion+Transacciones / Da

    Las Grandes Compaas Confan en la Plataforma de Salesforce

  • El Poder de la Plataforma de Salesforce

    Actualizaciones

    Automticas48 Major Releases

    (3x por ao)

    Infraestructura

    Multi-tenant

    Basada en Metadata

    Base de Cdigo nica

    Infraestructura Compartida

    Abierta &

    Extensible

    Arquitectura API-First

    2700+ Apps en AppExchange

    Personalizaciones

    que Funcionan

    Integraciones y

    personalizaciones

    auto-actualizadas

  • Application platform and mobile application development platforms

    La Plataforma de Salesforce es Lider en el Desarrollo de Aplicaciones

    Magic Quadrant for Mobile Application Development

    Platforms, Worldwide June 12, 2017Analysts: Jason Wong, Van L. Baker

    Magic Quadrant for High Productivity Application

    Platform as a Service, Worldwide April 27, 2016Analysts: Paul Vincent, Van L. Baker, Yefim Natis, Kimihiko Iijima,

    Rob Dunie, Mark Driver

    This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce. Gartner does not

    endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the

    opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a

    particular purpose.

    http://bit.ly/Gartner_aPaaS

  • La Plataforma de Salesforce acelera el xitode los Clientes

  • Cuales son los principales componentes de la Platafo