Pulse Point Upgrade Communication Plan

CSC Proprietary and Confidential Pulse Point Upgrade Project – Paradigm Shift 12/08/2010

Pulse Point Upgrade – FY12 Communication Plan

Beth Lambert

Global Pulse Point Program Manager

06/16/2011

CSC Proprietary and Confidential Pulse Point Upgrade Project – Paradigm Shift 12/08/2010 2

Table of Content

Pulse Point Upgrade Project: Paradigm Shift Communication Plan

• Background

• Communication Tactics

• Pulse Point C3 Site

• Leadership Video Series

• Training Calendar

• Tools & Resources

• Pulse Point “Launch Day” iPad Giveaway

• Email

• Task Center - Project Management


Background

The purpose of this deck is to outline the key communications, messages and positioning statements of the new enhanced Pulse Point and advanced sales analytics platform.

The intention is to define the over-arching value proposition of the Pulse Point, CSC’s single Global Enterprise SAP CRM system of record, as well as to provide specifics concerning the enhanced performance, streamlined user experience and powerful analytics. This deck will outline the communication tactics used to deliver consistent information across all internal materials and channels to drive education, training, adoption, participation and usage of the New Pulse Point CRM SAP 7.0 and BI Platforms. At the beginning of May, the Global Sales Operation Team began a series of weekly communications. The primary purpose of the weekly communications was to announce the launch of the new Pulse Point platform. The Pulse Point “Go Live” Date was scheduled for Monday, May 16th – this date slipped. This deck also outlines crisis management steps with leadership and audience. The “Go Live” signified the 18 months Pulse Point Upgrade Project named “Paradigm Shift”.


Pulse Point C3 Site

• Purpose & Video:

• This is a "public site" opened to all of CSC employees. Of course, our primary audience for this site is our Pulse Point User community. This site will be a knowledge and resource centre used to administer training schedules, assess models, DA contact listings, reference materials and links to learning tools (i.e. Pulse Point & BEx Analyzer recorded training sessions).

• Content:

• Pulse Point Leadership Video Series

• Pulse Point iPad “Launch Day” Giveaway

• Pulse Point Training Sessions


• Pulse Point - Positioning Statement

• Content Creation (Responsibility):

• videos, You Tube channel, banners, calendars


Pulse Point Leadership Video Series – Talking Points


Pulse Point Leadership Video Series


Pulse Point C3 Site – Pulse Point Training Schedule


Pulse Point C3 Site – Pulse Point iPad Launch Day Giveaway


Email Communications

• Purpose:

• Weekly Email Communications informing and updating audience of the upcoming release of the enhanced Pulse Point and advanced Business Intelligence Platform.

• Pulse Point Key Enhancements

• Improved Performance

• Streamlined User Interface

• Business Intelligence

• Audience:

• General CSC Audience – focused messaging to the Pulse Point User Group, Sales Organization and Leadership

• Email Communications:


Pulse Point Upgrade Project: Paradigm Shift C3 Site

• Purpose & Audience:

• This is a "private - members only site" for all Pulse Point Upgrade Project Planning team and Data Administrators. This site will remain active beyond the Pulse Point Upgrade and function as a working site used by the Pulse Point Management team and Data Administrators to communicate information, presentations and documentation required to support sales (i.e. new user request form).

• Content:

• Pulse Point Upgrade Meeting

• Pulse Point Presentations

• Executive Steering Committee

• Pulse Point Alpha Task Force





• Pulse Point Upgrade Paradigm Shift:

• This is a task center for all Pulse Point Upgrade Project Planning team and Data Administrators.

• Content:










• Purpose & Audience:

• This is a "private - members only site" for all Pulse Point Upgrade Project Planning team and Data Administrators. This site will remain active beyond the Pulse Point Upgrade and function as a working site used by the Pulse Point Management team and Data Administrators to communicate information, presentations and documentation required to support sales (i.e. new user request form).

• Content:








CSC Proprietary and Confidential Pulse Point Upgrade Project – Paradigm Shift 12/08/2010

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Technology

Pulse Point Upgrade Communication Plan