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Crucial conditions were identified in the changing-process of development and growing of the European Megacities (overpopulation, limited amount of resources, congestion of infrastructure, penetration of new ITC, etc.) these situations created an ideal scenario for Motio Development to identify design opportunities in order to contribute to the sustainable development. A set of three basic steps (analysis, concept discovery and concept design) was completed following a novel approach from the TUDelft called Vision in Product Design. A literature research was conducted with the intention to define the mission statement of the system and the vehicle and a set of design-oriented user research toolkits were used, e.g. naturalistic observation, “mobility diary”, focus group, user analysis and personas, creative session, role playing and low fi prototype.The final result is ITO (Integral • Transport • O emissions) that is a family of fully low floor, modular and light-weight cyber cars, minibuses and buses with electric propulsion for a flexible range of passengers. Using existing infrastructure this set of cars can fill the gap between private vehicles and public city buses offering an uplifting journey in a comfortable vehicle that is part of an efficient and flexible i.p.t. The interior design answers the entire passenger’s needs and expectations creating a unique experience thanks to different and sophisticated communication systems. This portfolio of buses was designed in five different sizes divided in three categories. ITO cyber-car. These cars can be used in public transport for the city center, in suburbs or for private uses in airports, hospitals and factories. Its dimensions and weight allow it to transport 16 passengers or less in small and sensitive areas of the city. Ideally the car would be used as fixed route transit bus in “protected areas” within the city. ITO minibuses. These cars can be used in public transport for the city center, inner city or suburbs. Thanks to its dimensions and its weight these vehicles can transport between 16 and 28 passengers. Ideally the model “m” can be implemented within the city centre or suburbs and the model “l” would be used to communicate the city centre to the conurbation crossing the inner city as fixed route transit bus or flexible demand responsive transport vehicles. Accessible minibuses can also be used for paratransit type services, by local authorities, transit operators, hospitals or charities. ITO plus buses. Exclusively in public transportation they offer a flexible solution in order to be used within the conurbation of the city or to communicate the city centre to the suburbs crossing the inner city and the conurbation as fixed route transit bus. Thanks to its dimensions and its weight vehicles can transport between 52 and 70 passengers. The new paradigmatic journey is the trip that offers a new uplifting experience in a comfortable vehicle (ITO). The vehicle is part of an efficient and flexible transportation network following the principles of co-modality (i.p.t. + private car or others like: car pooling, car sharing) at the “first and last mile” in a European Megacity.
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C o m p a n y P r o f i l e , 2 0 0 9
P r o d u c t D e s i g n i n M o t i o nP r o d u c t D e s i g n i n M o t i o n
General
Motio Development is a creative industrial design company with its main focus on Mobility Design.
General
Motio Development is specialized in full service product design for the automotive and transportation markets.p
“We have a passion for anything that moves people or goods…with or without wheels.”
Besides these markets Motio Developments puts its experience and design skills also at work in other markets to develop consumer and professional goodsg
The key factors where Motio Development stands for are:Strategy Efficiency QualityStrategy - Efficiency - Quality
These basic principles are worked out further after the project sheets.
Product Design In Motionwww.motio.nl
Process
We support you within the whole product development process, from first idea to the product realisation.
Process
Where necessary cooperation is sought with our equally motivated partners and suppliers.
Product strategy Concept Visualization Engineering Realization
- Product innovationplans
- Market analysis
Idea generation regarding:- form
- Sketching- A-Class surface
modeling (Catia V5)
- Construction- Detailing of parts- Materialization
- Prototyping- Mock-ups- Supporting- Market analysis
- Brand identity- Roadmapping
- form- function- feasibility
modeling (Catia V5)- Presentation- 2D/ 3D animation
- Materialization- Optimization- Analysis
- Supportingproduction (start-up)
j t tproject management
Product Design In Motionwww.motio.nl
Projects mobilityProjects mobility
Body development of off-road vehicle which enters the Dakar Rally in 2009
Go-4 Dakarenters the Dakar Rally in 2009- Styling- Concept development- Ergonomics - Engineering body parts
Exterior and interior development of off-road vehicle which enters the Dakar Rally in 2010- Styling- Concept development- Ergonomics
Product Design In Motionwww.motio.nl
- Engineering body parts
Projects mobilityProjects mobility
Body development of off-road vehicle which enters the Dakar Rally in 2009
Randmeerenters the Dakar Rally in 2009- Styling- Concept development- Ergonomics - Engineering body parts
Restyling of the Randmeer open sailboat- Styling- Concept development- Ergonomics - Engineering of deck and floor
Product Design In Motionwww.motio.nl
Projects mobilityProjects mobility
Body development of off-road vehicle which enters the Dakar Rally in 2009
Netras City-LDevelopment distribution vehicle bodyenters the Dakar Rally in 2009
- Styling- Concept development- Ergonomics - Engineering body parts
Development distribution vehicle body- Concept development / Styling- Visualization/ animation- Engineering body parts- Documentation
Product Design In Motionwww.motio.nl
Dutch Design Awards 2005 / Red Dot Awards 2007
Projects mobilityProjects mobility
Body development of off-road vehicle which enters the Dakar Rally in 2009
Veap Shield Unitedenters the Dakar Rally in 2009- Styling- Concept development- Ergonomics - Engineering body parts
Development of spoiler / fender
- Concept sketches- 3D modeling / Engineering
Product Design In Motionwww.motio.nl
Projects mobilityProjects mobility
Body development of off-road vehicle which enters the Dakar Rally in 2009
Solaris Urbinoenters the Dakar Rally in 2009- Styling- Concept development- Ergonomics - Engineering body parts
Re-design of exterior and interior of
- Concept development- Design proposals for reductionof assembly time with appr. 30%)
Product Design In Motionwww.motio.nl
y pp )- Visualization/ presentation
Projects mobilityProjects mobility
Body development of off-road vehicle which enters the Dakar Rally in 2009
Merkavim Coach int.enters the Dakar Rally in 2009- Styling- Concept development- Ergonomics - Engineering body parts
Design of drivers environment and trim parts.
- Concept development- Engineering- Visualization/ presentation
Product Design In Motionwww.motio.nl
p
Projects mobilityProjects mobility
Body development of off-road vehicle which enters the Dakar Rally in 2009
Johnson Controlsenters the Dakar Rally in 2009- Styling- Concept development- Ergonomics - Engineering body parts
Concept development of automotive van car seat configuration
- Idea generation- Concept development
Product Design In Motionwww.motio.nl
Co cept de e op e t- Styling
1 The context
ContentsContents
1. The contextMegacities: trends and drivers “private car paradigm”
2 The vehicle2. The vehicle2.1. Product segment2.2. Product concept2 3 Product values2.3. Product values2.4. Styling2.5. Product portfolio2 6 Interior2.6. Interior2.7. Construction –modularity-
3. The project -Implementation-3. The project Implementation
4. Appendix -Megacities and its evolution, role of the government-
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1. The context 1. The context / megacities / trends and drivers “private car paradigm”/ megacities / trends and drivers “private car paradigm”
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1. The context 1. The context / megacities / trends and drivers “private car paradigm”/ megacities / trends and drivers “private car paradigm”
Limited amount
of resourcesof resources
& waste problem
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1. The context 1. The context / megacities / trends and drivers “private car paradigm”/ megacities / trends and drivers “private car paradigm”
Smart automatedSmart automatedsystems (ICTs)systems (ICTs)
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1. The context 1. The context / megacities / trends and drivers “private car paradigm”/ megacities / trends and drivers “private car paradigm”
Important role of the
public transport p p
& others (car pooling
& car sharing)& car sharing)
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2. The vehicle2. The vehicle2 1 Product segment (between private cars and public city buses)2.1. Product segment (between private cars and public city buses)
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2. The vehicle2. The vehicle2 2 Product concept2.2. Product concept
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2. The vehicle2. The vehicle2 3 Product values2.3. Product values
Electric, Light Weight, Modular, 20-40 passengers, Low floor, Transparent
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2. The vehicle2. The vehicle2 4 Styling2.4. Styling
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2. The vehicle2. The vehicle2 5 Product portfolio2.5. Product portfolio
Phase 1 (whit driver) Phase 2 (aut guided)Phase 1 (whit driver) Phase 2 (aut. guided)
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2. The vehicle2. The vehicle2 5 Product portfolio2.5. Product portfolio
ITO cyber car (small (s) size) is a road vehicle with fully
Phase 1 (whit driver) Phase 2 (aut. guided)
ITO cyber-car (small (s) size) is a road vehicle with fullyautomated driving capabilities. A fleet of such vehicles forms amanaged transportation system for less than 16 passengers, ona network of roads with on-demand and door-to-door capability .
Uses: airport buses, share taxis or large taxicabs, corporatetransport, charter buses, tour buses.
Product Design In Motionwww.motio.nl
2. The vehicle2. The vehicle2 5 Product portfolio2.5. Product portfolio
Capacity
Passengers
Seated 7 7 7
Standing 14 14 20
Folding seats ‐ 4 ‐
Wheel chair 1 ‐ ‐
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Total 22 24 27
2. The vehicle2. The vehicle2 5 Product portfolio2.5. Product portfolio
ITO minibuses (medium (m) large (l)) and X-Large (XL) are
Phase 1 (whit driver) Phase 2 (aut. guided)
ITO minibuses (medium (m), large (l)) and X Large (XL) arepassenger carrying motor vehicles that are designed to carry morepeople than the ITO cyber-car, but fewer people than a full-sizecity bus. Minibuses have a seating capacity of between 22 and 40seats.
Uses as fixed route transit buses or flexible demandresponsive transport vehicles. Accessible minibuses can also
Product Design In Motionwww.motio.nl
be used for paratransit type services, by local authorities or transitoperators.
2. The vehicle2. The vehicle2 5 Product portfolio2.5. Product portfolio
Capacity
Passengers
Seated 9 9 9Seated 9 9 9
Standing 17 17 26
Folding seats ‐ 7 ‐
Wheel chair 1 ‐ ‐
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Total 27 33 35
2. The vehicle2. The vehicle2 6 Interior2.6. Interior
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2. The vehicle2. The vehicle2 7 Construction –Modularity-2.7. Construction Modularity
Wheel Module
Rear Module
Door Modules
Standard Module
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Door Modules
Front Module
2. The vehicle2. The vehicle2 7 Construction –Modularity-
AL
2.7. Construction Modularity
PC
AL
SMCSMC
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AL
3. The project 3. The project -- implementationimplementation
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3. The project 3. The project -- implementationimplementation
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4. Appendix 4. Appendix –– role of the government role of the government
Civitas is a demonstration and investigation program from theg p gCommission of European Communities within the domain of urban, non-pollutant transportation.
•Rotterdam (Nl)•Rotterdam (Nl)•Berlin (Ger)•Göteborg (Sw)Gd i (P l)
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•Gdynia (Pol)•Bucharest (Rom)
4. Appendix 4. Appendix –– role of the government role of the government
For the EC the co modality refers to a “use of different modes on theirFor the EC the co-modality refers to a use of different modes on theirown and in combination” in the aim to obtain “an optimal and sustainableutilization of resources”.
“Sustainable transportation is achieved when needs for access topeople services and goods are met without producing permanent harmpeople, services, and goods are met without producing permanent harmto the global environment, damage to local environments, and socialinequity” (OECD, 2009)
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4. Appendix 4. Appendix –– role of the government role of the government
Paratransit: getting people in and around cities in road vehicles smallerParatransit: getting people in and around cities in road vehicles, smallerthan full sized buses, driven by real human beings, dynamically sharedwith others, and aided by state of the art communicationst h l i d ll f th t l th th l t ff "technologies -- and all of that as no less than the only way to offer "carlike" mobility in most of our 21st century cities without killing the citiesthemselves (the old mobility way).
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4. Appendix 4. Appendix –– role of the government role of the government
The Spatial Development strategy ofRotterdam 2030 includes importantotte da 030 c udes po ta tinformation about the projection of the citybased on two keystones: Strong economy,more employment opportunities and Attractivemore employment opportunities and Attractiveresidential city, balanced composition of thepopulation. See more information in theappendixappendix.
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