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Presentatie over Connected TV van Barbara Schouten (GfK Retail and Technology) tijdens het Mediapark Jaarcongres 2011.
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1
GfK Retail and Technology
Smart TV Reporting 11/04/23
2
GfK Retail and Technology
Smart TV Reporting 11/04/23
Niet aanpassen = niet meer meespelen
GfK Retail and Technology
The Netherlands April 11, 2023
Year-on-Year Growth in Global Retail Sales Revenue in €, by Product
GfK Retail and Technology
The Netherlands April 11, 2023
Van hardware naar anywhere
Driving forces: opmars connected tv & contentdiensten worden
bepalend voor onderscheidend vermogen
5
GfK Retail and Technology
The Netherlands April 11, 2023
PTV/FLAT
Sales Units %
Jan-Apr11
Feature Structure by Countries
Europe 6
© by GfK-RT, www.gfkrt.com PRJ 46126 - RG 1931346 - RP 10748850 - ID 281883353
Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11
Europe (6) France Germany Great Britain Italy Netherlands Spain
12.935 12.602 2.420 2.775 2.631 2.794 3.146 3.017 1.949 1.916 583 531 2.206 1.568
100 100 19 22 20 22 24 24 15 15 5 4 17 12
18 -3 20 15 8 6 -4 36 -2 5 -9 53 -29
Sales Ths. UnitsSales Ths. Units
Sales Units %Sales Units %
Sales Units +/- %Sales Units +/- %
94
6
83
17
94
6
86
14
88
12
71
29
96
4
84
16
96
4
90
10
85
15
73
27
96
4
88
12
WEB CONTENT ACC
NO WEB
CONTENT ACC
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GfK Retail and Technology
The Netherlands April 11, 2023
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GfK Retail and Technology
The Netherlands April 11, 2023
Sales units x 1.000
GfK Retail and Technology
Mei 2011
Van kijktijd naar Kijk-
tegelijkertijdDriving forces: versnelde
omarming technology & social media
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GfK Retail and Technology
The Netherlands April 11, 2023Sale
s unit
s x
Ths.
GfK Retail and Technology
Mei 2011
GfK Retail and Technology
The Netherlands April 11, 2023
Usage of Internet and TV at the same time
63
42
13
7
2
2
2
Laptop/ notebook
Non-portable computer
Mobile phone/ smart phone
Netbook
TV device which I use to watchTV on (Parallel usage)
Portable mp3 or mp4 player
Video game console
Yes, often/ Yes,but not very often
Used devices
47
24
28
Yes, oftenYes, but not very oftenNo
GfK - Survey in 5 European countries 2010
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GfK Retail and Technology
The Netherlands April 11, 2023
GfK Retail and Technology
The Netherlands April 11, 2023
GfK Retail and Technology
The Netherlands April 11, 2023
Van kinderspel naar business
modelDriving forces: integratie
“online”, nieuwe toetreders & allianties
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GfK Retail and Technology
Smart TV Reporting 11/04/23
““Iedereen” kan content aanbieden, plug & play is een vereiste!Iedereen” kan content aanbieden, plug & play is een vereiste!
Operators
Broadcasters
Fabrikanten
YouTube, Hyves, Google,
Apple etcFilm
distributeurs
Consument
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GfK Retail and Technology
The Netherlands April 11, 2023
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GfK Retail and Technology
The Netherlands April 11, 2023
‘ If you think you can see the future, you are not looking far enough’Source: Tim Berners-Lee
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GfK Retail and Technology
Smart TV Reporting 11/04/23