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personality in twitter@danielequercia
<who am i>
daniele quercia
offline & online
<goal>
social media language personality
social media
social media language personality
social media
social media language personality
social media
1
social media language personality
social media
tomorrow (1:15pm)
language personality
social media
now
personality
Can digital representations of ourselves capture much about human social relations?
YesNo
Yes, online activities mirror offline onesNo
Yes, online activities mirror offline onesNo, online activities are radically different
Yes, online activities mirror offline onesNo, online activities are radically differentHard to
test
Who we are
online offline
N=335 active twitter users (53% women, 47% men) Age 22.7 (geo avg)
N=335 active twitter users (53% women, 47% men) Age 22.7 (geo avg)
classify Twitter users & study personality…
classify Twitter users & study personality…
classify Twitter users & study personality…
classify Twitter users & study personality…
1 listeners, popular, & influential: extrovert & emotionally stable
2 highly-read: open to new experiences
social media we can build monitoring tools
predicting personality with twitter
predicting personality with twitter
YES, we can!
predicting personality with twitter
YES, we can!
And
only
using
follow
ers, f
ollowi
ng, li
sted!
What can we do with protected `accounts’?
@danielequercia
