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March 2011
The constant growths of new smartphone platforms are quickly becoming a mainstream channel for transaction, customer service, branding and user experience. For every brand, advertiser and marketer, mobile has become a crucial part of its customers, competitors and marketing strategies. With over ten years of mobile and new media leadership in Asia-Pacific, Cherrypicks is an ideal partner that brands can trust in their mobile strategies and execution. We pride ourselves in our creativity, technology, professionalism, passion and, above all, our people. We are also privileged to have a strong client track record and numerous international awards. This publication is part of the “Our Secrets” Collection to share our inspirations and approach to mobile marketing. Enjoy.
All rights reserved by the Cherrypicks Group.
EvEry succEss casEstarts with an inspiration
Moët Hennessy DieGo HK (LVMH GrouP)hEnnEssy Mixplatform | iphone, androidlaunch date | october 2010
Brief
to rejuvenate Hennessy VsoP brand and promote Hennessy Mix drinks to target market of age 20 to 35 spirits drinkers.
ProDuCt
The inspiration of Hennessy Mix drinks using Augmented reality (Ar) vision technology at designated bar location has given birth to the World’s first iPhone and Android application with location-based Ar vision. Customers can simply point the Hennessy Mix application at any Hennessy coaster or bottle label to view Ar vision 3D Hennessy Mix drinks. Plus, if customers are at the designated bar locations, they would be awarded with stamps, which can be redeemed for prizes. other exciting features include Ar photo frames for customers to capture, decorate and Facebook-share their precious moments.
HEnnESSy Mix cherrypicks.com
• Animated 3D visualization triggered by image• No marker such as QR code or patterns• Tracking of image• Location-enabled “check-in” stamp collection
THE WoRLD’s FiRsT LocATioN-bAsED MobiLE AugMENTED REALiTy (AR) VisioN
open Hennessy Mix App at designated partner bars
Point at coaster to view 3D Mix drink
Location-enabled stamp collection to win prizes
MtrMTR MobiLEplatform | iphone, ipadlaunch date | may 2010
Brief
To create an innovative and convenient service as well as a point-of-interest browser for consumers in Hong Kong and visitors overseas.
ProDuCt
Embarking on a mission to create the best user experience, we developed an award-winning application. it features a finger-friendly journey planner tool customized for both iPhone and iPad usability. in addition, we have created the largest Augmented reality (Ar) browser experience for over 20,000 point-of-interests (food, shopping, entertainment and landmark) in Hong Kong. the application has an offline mode for visitor’s convenience.
Mtr MoBiLe cherrypicks.com
HoW To usE AR bRoWsER
Listing of radar
AugMENTED REALiTy (AR) bRoWsER
Poi details
Poi in AR mode — distance and directionMenu selection
Distance barRadar screen
HonG KonG Arts festiVALHKAF 39TH ANNiVERsARyplatform | iphonelaunch date | september 2010
Brief
To promote the total enjoyment of arts appreciationand cultivate arts community in Hong Kong
ProDuCt
As this initiative represents the first major arts community application in Hong Kong, both HKAf and Cherrypicks wish to develop an user experience with sparkling visual appeal and artistic delight in addition to all essential multimedia programme and ticketing information for the 39th Hong Kong Arts Festival. numerous native smartphone technologies and human senses are engaged for total enjoyment experience.This application is where arts and technology unites, which also helps set the stage for cultivating digital natives and a wider audience for the West Kowloon Cultural Centre.
HKAf 39tH AnniVersAry cherrypicks.com
usEr ExpEriEncE (ux) DEsigN
Mtr MALLsi-cATcHplatform | iphonelaunch date | november 2010
Brief
to drive traffic by offering discount coupons to two shopping malls – Telford Plaza and Maritime Square.
ProDuCt
“Gamification” at its best — we have transformed a diversely traditional coupon download service into an entertainment and fun experience. shake-to-catch a variety of fish representing different discount coupons which can be redeemed at the shopping mall merchants. in addition, we have further innovated with unprecedented Ar vision interactive game using red packet / laisee was also rolled out in Chinese new year.
i-CAtCH cherrypicks.com
gAMiFicATioN [gay-muh-fi-kay-shuhn]
integrating game dynamics into your application, site, service, community, content or campaign, in order to drive participation(see sXsW, bunchball, cherrypicks)
Though, we may not be the most creative company, nor are we the most resourceful. nevertheless we have seamless teamwork of over a hundred passionate individuals from various background such as technology, design, telecom, film, internet, consulting and advertising. such teamwork has clearly reflected in our award-winning quality products.
While we can show off our prolific portfolio of cases, our biggest
asset resides in our intellectual properties, methodologies, culture
as well as our people. Thus, rather than pages of
Application icons, we are better represented by People icons.
innovation is teamwork in transforming creative ideas into
quality products.
scAN us FoR MoRE sEcRETsteL
+852 2127 7788eMAiL
