Presentation from Worthwhile's webinar "Secrets to Mobile Success." We reveal four secrets to success in the mobile decade: Think Mobile First, study users and Commit to the Fit, strreamline as you Cut to the Chase, and constantly find ways to Be Proactive, Not Reactive.
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1. SECRETS TOMOBILESUCCESS
2. TODAYS PRESENTERS Dan Rundle Will Gray Worthwhile CEO
Worthwhile Creative DirectorWORTHWHILE.COM | 864-233-2552
@Worthwhile | #MobileSuccess Facebook.com/Worthwhile
3. WE WANT YOUR FEEDBACK Ask questions and answer polls using
the webinar software Tweet questions and observations using
#MobileSuccessWORTHWHILE.COM | 864-233-2552 @Worthwhile |
#MobileSuccess Facebook.com/Worthwhile
4. BIG QUESTION 1 Do I need to go mobile? Why?WORTHWHILE.COM |
864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
5. The First Secret: THINK MOBILE FIRSTWORTHWHILE.COM |
864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
6. THINK MOBILE FIRST 15 13% 12 Mobile as a percentage of total
9 9% internet trac worldwide 6 4% 3 1% 0 2009 2010 2011
2012WORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
7. THINK MOBILE FIRST The exploding use of mobile devices
promises to be the fastest growing and possibly biggest
technological trend ever. Bigger than the personal computer
revolution of the 1990s. Bigger than the desktop internet
revolution of the early 2000s. Bigger than the invention of the
automobile, too. Louis Basenese Chief Investment Strategist, Wall
Street DailyWORTHWHILE.COM | 864-233-2552 @Worthwhile |
#MobileSuccess Facebook.com/Worthwhile
8. BIG QUESTION 2 How do I decide between a browser-based
solution and an app?WORTHWHILE.COM | 864-233-2552 @Worthwhile |
#MobileSuccess Facebook.com/Worthwhile
9. The Second Secret: COMMIT TO THE FITWORTHWHILE.COM |
864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
10. COMMIT TO THE FIT Panoramic Farm Case StudyWORTHWHILE.COM |
864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
11. The Third Secret: CUT TO THE CHASEWORTHWHILE.COM |
864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
12. CUT TO THE CHASE Tech After Five Case StudyWORTHWHILE.COM |
864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
13. BIG QUESTION 3 Think back to how prepared (or unprepared)
you were for the Internet Decade.WORTHWHILE.COM | 864-233-2552
@Worthwhile | #MobileSuccess Facebook.com/Worthwhile
14. BIG QUESTION 3How can you be as prepared for theMobile
Decade as you wish you werefor the Internet Decade?
15. THE MOBILE DECADE Number of active tablets and Mobile web
smartphones usage passes PC 5 billion mobile 50% of U.S. has passes
number web usage web users iPad debuts smartphones of active PCs
worldwide 2010 2012 2013 2014 2017 (projected) (or sooner) (or
sooner)WORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
16. THE MOBILE DECADE Still Exploding Nearly 50% of Facebooks
trac is mobile. 58% of Groupons trac and 55% of LivingSocials trac
comes from mobile. Tablet usage in the U.S. has grown from 2% in
2009 to 29% in 2012. *Stats from Mary Meeker of KPCBWORTHWHILE.COM
| 864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
17. THE MOBILE DECADE Impacting Business During the 2011
holiday season: 33% of mobile users looked up product information
online while in the store 25% of shoppers used mobile to compare
prices *Stats from Pew InternetWORTHWHILE.COM | 864-233-2552
@Worthwhile | #MobileSuccess Facebook.com/Worthwhile
18. THE MOBILE DECADE Impacting Business The Results 35% bought
the product in that store Not at All In Store 19% bought the
product online 8% bought the product elsewhere Online 37% didnt buy
the product at all Elsewhere *Stats from Pew InternetWORTHWHILE.COM
| 864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
19. The Fourth Secret BE PROACTIVE, NOT REACTIVEWORTHWHILE.COM
| 864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
20. WE WANT YOUR FEEDBACK Ask questions using the webinar
software Tweet questions and observations using
#MobileSuccessWORTHWHILE.COM | 864-233-2552 @Worthwhile |
#MobileSuccess Facebook.com/Worthwhile
21. Youll nd the webinar recording, presentation slides, and
Twitter conversation at Worthwhile.com/Blog Follow us to continue
the conversation: @Worthwhile Facebook.com/Worthwhile Worthwhile on
LinkedInWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess
Facebook.com/Worthwhile
22. For a more personal Chris Cloud conversation, contact
Chris. Worthwhile Engagement Executive 864-233-2552
[email protected] | 864-233-2552 @Worthwhile
| #MobileSuccess Facebook.com/Worthwhile