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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.1
Big Data at Work
Paul Sonderegger
Big Data Strategist
November 25th, 2013
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Thoughts Things Activities
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Thoughts Things Activities
Thoughts Things Activities
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222011-2016
12.5Billion2020
1.3BillionToday
Smart Device Growth Data Production Increase
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Use Data
12%
Executives who feel they
understand the impact data
will have on their organizations
Produce Data
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Improve What Exists Create New Possibilities
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Run theBusiness
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Change the Business
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Run theBusinessOrganize data to do
something specific
Change the BusinessTake data as-is to figure
out what it can do
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Big Data At
Work
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Relational
Streamingof Both
Non-Relational
Capture
Transaction Processing
On-Device Capture
Interaction Processing
Manage
Data Warehousing
Caching
Event Processing
Low-Cost Storage
Processing
Analyze
Reporting
Dashboarding
Forecasting
Machine-Learning
Predictive Modeling
Discovery
Evolve to a Unified Information Architecture
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Big Data at Work
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Get Fast Answers to New Questions
Create a Data Reservoir
Predict More,More Accurately
AccelerateData-Driven Action
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Get Fast Answers to New Questions
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340KActive data points in millions of vehicles
spread across multiple databases
Warranty AnalysisChange the Business
Warranty StrategiesRun the Business
Delphi Electronics & Safety
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Get Fast Answers to New Questions
ExadataRelational Data
HadoopNon-Relational Data
FlexibleData Model
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Predict More,More Accurately
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$132MIncremental
Revenue in 2012
Increase in
Conversions
30%
Increase in
Satisfaction
30%
Big Data Farm
MachineLearningAlgorithms
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Dell Computers Inc.
Offline
Customer Data
Social Media
Website
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EmailCorrespondence
SocialMedia
TechnicalServices and Sales
Real-Time Decisions MachineLearningAlgorithms
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Potential New Data
Dell Computers Inc.
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Create a Data Reservoir
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Necessary data that could be pulled from their source systems
16Different nightly extracts,resulting in multiple data marts
15%
Large, Full-Service Bank
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Gained fromBig Data at Work
OneReservoir to be accessed at any time
85%
Large, Full-Service Bank
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Exadata+
Oracle Database
Data Reservoir
Big Data Appliance+
Hadoop
Large, Full-Service Bank
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Accelerate Data-Driven Action
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Internal/ExternalNon-RelationalData variables tracked for each customer
Major European Bank
Wanted to deliver location-based service
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BUY
NOW
Relational
Non-Relational
Major European Bank
Data Filter Processed Data
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Get Fast Answers to New Questions
Create a Data Reservoir
Predict More,More Accurately
AccelerateData-Driven Action
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Big Data at Work
Tightest Integration of Big Data into Business Analytics
Big Data Discovery in Weeks Not Months
Predictive Analytics For All Big Data Environments
Best Price/Performance Big Data Platform
Fastest Connection Between Big Data Analytical Environments
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Electricity at Work Big Data at Work
Electric Car Smart Grid
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