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The convergence of search and social has catapulted social media platforms to the forefront of every business' marketing strategy. This presentation reviews how to make sure your social media platform profiles are getting you noticed by the search engines - and your audience!
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Getting FoundOptimizing your social strategy.
Kathy HokunsonDecember 1, 2011
Social Profile Optimization
Site-Seeker, Inc. 2011
Your Personal Brand
Site-Seeker, Inc. 2011
Your Corporate Brand
Site-Seeker, Inc. 2011
SEO Elements
• Title Tags: Your Name / Your Corporate Brand• Meta Tags are keywords that describe you and your
services that you wish to be found for in search.• Links are critical for all search strategies and are equally
as relevant for optimizing your social profile. Also drives traffic to other important pages.
Site-Seeker, Inc. 2011
Title Tags / Meta Tags
Site-Seeker, Inc. 2011
Descriptions / Links
Site-Seeker, Inc. 2011
Corporate Brand
Site-Seeker, Inc. 2011
Today’s BOLT BUZZ WORD
CRICKETS
Site-Seeker, Inc. 2011
Facebook SEO / Fan Page
Site-Seeker, Inc. 2011
Optimizing your fan page . . .
• www.facebook.com/siteseekerinc
• The About section: 160 characters
Resource Bonus:http://youtu.be/tDOIjcLMVLo?t=3m44s is a super quick how-to demo onclaiming your branded FB url.
Facebook SEO / Fan Page Updates
• The SEO title is the first 18 characters of your update. • If you are posting a link the first 18 characters
where you have an option to say something about the link is also SEO. Tie them together.
Site-Seeker, Inc. 2011
Facebook SEO / Fan Page Notes
• Under utilized feature that allows the build out of lengthier posts
• Titles have some SEO value
Site-Seeker, Inc. 2011
Wrapping it up
It’s all about brand.
Site-Seeker, Inc. 2011
Resources
Two great articles that we referenced today came fromPage Traffic Buzz and Search Engine Watch.
You can access both of them at the link bundle:
http://bit.ly/saC19W
Site-Seeker, Inc. 2011
Questions?
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Reserve your weekly spot today!
Register at site-seeker.com
Site-Seeker, Inc. 2011
Download the Slide Deck @
Site-Seeker, Inc. 2011
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2011
Need more info?
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