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Maximize the new YouTube in the New Year! YouTube has new look and feel and a new way to measure what's happening. This presentation covers 1) what the new look means to you, 2) how to maximize the changes, and 3) what the new analytics tells you about your video community. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
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presented by
presents
The New YouTube
Channel Pages & Insights
Kathy Hokunson
December 15, 2011
The New Channel Design
• More streamlined and consistent design
• Easier way to find and view videos
• New, more flexible layouts for featured
content
• Structured to keep your audience engaged
even when you don’t have new uploads
Site-Seeker, Inc. 2011
According to
What doesn’t change?
• Videos
• Playlists
• Comments
• Subscribers
• Likes
• Account Settings
• About this user
• Title
• Tags
• Visibility
• Redirect URL’s
• Vanity URL’s
• Tracking Pixels
• Google Analytics ID Number
• Avatar
• Background Images
Site-Seeker, Inc. 2011
Opting In
Site-Seeker, Inc. 2011
New Tabs
Site-Seeker, Inc. 2011
Appearance
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Info and Settings
Site-Seeker, Inc. 2011
Featured Tab
Site-Seeker, Inc. 2011
The “Everything” Layout
Site-Seeker, Inc. 2011
Switching Back
Site-Seeker, Inc. 2011
Today’s BOLT BUZZ WORD
CHANNEL
Site-Seeker, Inc. 2011
YouTube Analytics
• Strategy:
– Use YouTube Analytics regularly to assess your channel’s
performance, and investigate changes or trends across
different metrics.
• Why It Works:
– YouTube Analytics provides actionable intelligence for
creators to make better videos, implement or measure
optimizations and develop more strategic programming.
• How To Do It:
– Gain fluency in YouTube Analytics product. Routinely
assess channel’s performance and make changes to
content or strategies based on performance analytics.
Site-Seeker, Inc. 2011
According to YouTube . . .
NEW!
Where To Find Analytics
Site-Seeker, Inc. 2011
What’s Being Reported
Site-Seeker, Inc. 2011
• Views Reports
– Views
– Demographics
– Playback Locations
– Traffic Sources
– Audience Retention
• Engagement Reports
– Subscribers
– Likes and Dislikes
– Favorites
– Comments
– Sharing
Views Reports
Site-Seeker, Inc. 2011
Engagement Reports
Site-Seeker, Inc. 2011
So what???
Site-Seeker, Inc. 2011
Resources
Content today was resourced from several excellent sources:
– YouTube Blog
– Mashable
– ReelSeo YouTube Channel
– Hubspot
– Marketwire
Access all the links at this bit.ly link bundle:
http://bitly.com/sMOGU2
Site-Seeker, Inc. 2011
Questions?
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Reserve your weekly spot today!
Register at site-seeker.com
Site-Seeker, Inc. 2011
Download the Slide Deck @
Site-Seeker, Inc. 2011
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2011
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