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Checking in or Checking Out? Understanding Geo-location Marketing Checking in and sharing where we are has become popular over the last 12 months. Early on there was a lot of hype about the power of building this social community both for the consumer as well as marketers. In this week's 15 minute broadcast: What is Geo-location marketing? Who are the main players? How is Facebook changing the game? Is it relevant for B2B?
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Checking in or checking out. . .Understanding Geolocation
Kathy HokunsonSeptember 1, 2011
What the heck is Geolocation??
[An] emerging trend in social
media is to link your physical location with your various profiles. Facebook Places is an example of integrating location into existing social networks however there are emerging applications such as Foursquare which hold location as central to their functionality ...
Web definitions source: www.dottalent.co.uk/jargon-buster.html
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Who are the players?
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Who are the players?
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Who are the players?
Pros and Cons . . .
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Why do we care?
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Engagement
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Today’s BOLT BUZZ WORD is…
SCAVENGER
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The game is changing . . .
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Support for Franchise
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Claim your business
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Geolocation anyone??
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QUESTIONS?
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