Social Media Trainer Kerry Rego presented "Online Reputation Management: The Tools to Help You Protect Your Name" at the Mac Computer Expo in Petaluma, CA on 10/6/12. Covering an inside glimpse of the behavior of the average internet user, the tools that are available to monitor online reputation, and how to be proactive when it comes to the message associated with a brand name. #mce2012 For more information about how you can have Kerry in front of your team for social media training, contact her at [email protected]
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1. Online Reputation Management:The Tools to Help You Protect
Your NameMac Computer ExpoKerry Rego10/6/12
2. What Happens in Vegasdoesnt stay there, thanks to social
media. 3. In a 2010 study by Microsoft & Cross Tab
MarketResearch, 70% of U.S. recruiters have rejectedcandidates
based on their online reputation thoughonly 7% of Americans believe
their online reputationaffects their job search. 4. First Page of
Search Results 85% never get off the first page! Internet
Reputation ManagementData byCompete, Jacob Nielsen, OptifyImage
courtesyInternetReputationManagement.com 5. #1 Position 50,000
hits#5 Position 6,000 hits 6. 4 out of 5Consumers changed their
minds about arecommended purchase based solely on
negativeinformation they found online.- 2011 Cone Online Influence
Trend Tracker 7. Have you everGoogled yourself? 8. Web Items That
Can Be DamagingYour photoSpellingDamaging infoDuplicate names 9.
Monitoring Tools Google Alerts Social Mention Klout Hootsuite
Grader Twitter Search Hyper Alerts 10. Own Your Name.net
misspellingswith a middle initial, if necessary 11. Own a Business?
Map It http://bit.ly/MasterListDirectories 12. Negative Posts How
do you deal with it normally? Listen, respond, react Provide
customer service & survey Collect reviews on the spot Dont
erase negative posts! Control is an illusion 13. 83% of companies
will face a crisis that will negativelyimpact their share price
between 20 and 30%, during thenext five years. (Oxford-Metrica) 14.
Set up a Crisis Plan Plan procedure Document Mock exercise Train
15. Update CommunicationPolicy Add internet tools Communicate with
staff Train for best practices Update legal wording 16. High
Ranking Social Media Facebook Pages LinkedIn Personal Profiles
Twitter Google Local/Places Manta (directories) Blogs Pinterest
Slideshare YouTube 17. Early Nov 2012 18. THANK YOU! Kerry Rego
Consulting707.520.4572
[email protected]
