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Online Reputation Management For Resorts Resort Reputation Marketing YourProfitWeb. com

Online Reputation Management For Resorts - Resort Reputation Marketing

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How to Manage Your Resorts' Reputation the Right Way A person is as good as their reputation. So is a business. This is why reputation management is key to improving your resort. Reputation management is far more than putting out glowing press releases in the hope of making your resort look good. The intent of reputation management is to manage your resorts reputation, both building up the good and mitigating the bad. Here are a few tips to improve the reputation of your resort – and your bottom line. The first step in this process is to claim your name. Your business is inextricably linked to your company’s name and the names of your services. There are a number of websites that let you see if someone else is using your resorts’ name or product names. You need to claim them via copyright, trademark or formal incorporation before you can start managing your reputation. When there are two businesses using the same name, they are easily confused with each other – and complaints against the other business hurts search results for your business. Hold contests to improve your business’ reputation. Reward those who give you the first positive review on a site like FourSquare or Yelp. Give coupon codes to those who generate the most referrals, or give coupons randomly to those who like your Facebook page. Give free product to those who create the best tweet or video about why your product is the best on the market. Contests generate excellent PR in return for little money, and they keep your site high in page rankings. Focus on customer service. This applies to unhappy customers as well as the happy ones. Good customer service turns new customers into repeat customers. Dealing fairly with unhappy customers prevents negative online reviews. And good customer service in both cases leads to word of mouth advertising, one of the most successful forms of advertising around, since people are more likely to buy something on the recommendation of a friend than they would from four hours of infomercials. Ask your customers to give you good reviews online. Ask them to give you good reviews on Google Places, FourSquare, Linkedin, Yelp and other review sites. Reputation management is far more than getting likes and positive reviews. Respond to negative criticism in a timely manner. Responding to complaints and negative reviews soon after they are posted demonstrates that you are both listening and considering their responses. Try to resolve the problem where possible or offer restitution. Either post an explanation of how the company resolved the issue under the complaint or ask the person to correct their negative review. If practical, write articles that improve your resort’s reputation. Have the local newspaper cover your company’s charity drives. Publish articles about your latest technological innovations or case studies in trade journals. Write articles with tips on how to save money using your product, or answer readers’ questions.

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Page 1: Online Reputation Management For Resorts - Resort Reputation Marketing

Online Reputation Management For Resorts

Resort Reputation Marketing

YourProfitWeb.com

Page 2: Online Reputation Management For Resorts - Resort Reputation Marketing

How to Manage Your Resorts' Reputation the Right Way

A person is as good as their reputation. So is a business. This is why reputation management is key

to improving your resort. YourProfitWeb.co

m

Page 3: Online Reputation Management For Resorts - Resort Reputation Marketing

Reputation management is far more than putting out glowing press

releases in the hope of making your resort look good.

YourProfitWeb.com

Page 4: Online Reputation Management For Resorts - Resort Reputation Marketing

The intent of reputation management is to manage your

resorts reputation, both building up the good and mitigating the bad.

Here are a few tips to improve the reputation of your resort ñ and your

bottom line.

YourProfitWeb.com

Page 5: Online Reputation Management For Resorts - Resort Reputation Marketing

The first step in this process is to claim your name. Your business is

inextricably linked to your company’s name and the names of

your services.

YourProfitWeb.com

Page 6: Online Reputation Management For Resorts - Resort Reputation Marketing

There are a number of websites that let you see if someone else is using

your resorts’ name or product names. You need to claim them via

copyright, trademark or formal incorporation before you can start

managing your reputation.

YourProfitWeb.com

Page 7: Online Reputation Management For Resorts - Resort Reputation Marketing

When there are two businesses using the same name, they are

easily confused with each other ñ and complaints against the other business hurts search results for

your business.

YourProfitWeb.com

Page 8: Online Reputation Management For Resorts - Resort Reputation Marketing

Hold contests to improve your business’ reputation. Reward those

who give you the first positive review on a site like FourSquare or Yelp. Give coupon codes to those who

generate the most referrals, or give coupons randomly to those who like

your Facebook page. YourProfitWeb.co

m

Page 9: Online Reputation Management For Resorts - Resort Reputation Marketing

Give free product to those who create the best tweet or video about why your product is the best on the market. Contests generate excellent

PR in return for little money, and they keep your site high in page

rankings.

YourProfitWeb.com

Page 10: Online Reputation Management For Resorts - Resort Reputation Marketing

Focus on customer service. This applies to unhappy customers as

well as the happy ones. Good customer service turns new

customers into repeat customers. Dealing fairly with unhappy

customers prevents negative online reviews.

YourProfitWeb.com

Page 11: Online Reputation Management For Resorts - Resort Reputation Marketing

And good customer service in both cases leads to word of mouth advertising, one of the most

successful forms of advertising around,

YourProfitWeb.com

Page 12: Online Reputation Management For Resorts - Resort Reputation Marketing

since people are more likely to buy something on the recommendation

of a friend than they would from four hours of infomercials.

YourProfitWeb.com

Page 13: Online Reputation Management For Resorts - Resort Reputation Marketing

Ask your customers to give you good reviews online. Ask them to give you good reviews on Google Places, FourSquare, Linkedin, Yelp

and other review sites.

YourProfitWeb.com

Page 14: Online Reputation Management For Resorts - Resort Reputation Marketing

Reputation management is far more than getting likes and positive reviews. Respond to negative criticism in a timely manner.

YourProfitWeb.com

Page 15: Online Reputation Management For Resorts - Resort Reputation Marketing

Responding to complaints and negative reviews soon after they

are posted demonstrates that you are both listening and considering their responses. Try to resolve the problem where possible or offer

restitution.

YourProfitWeb.com

Page 16: Online Reputation Management For Resorts - Resort Reputation Marketing

Either post an explanation of how the company resolved the

issue under the complaint or ask the person to correct their

negative review.

YourProfitWeb.com

Page 17: Online Reputation Management For Resorts - Resort Reputation Marketing

If practical, write articles that improve your resort’s reputation. Have the local newspaper cover your company’s charity drives.

Publish articles about your latest technological innovations or case

studies in trade journals.

YourProfitWeb.com

Page 18: Online Reputation Management For Resorts - Resort Reputation Marketing

Write articles with tips on how to save money using your product, or answer readers’ questions. Each article should include your name,

company and a back link.

YourProfitWeb.com

Page 19: Online Reputation Management For Resorts - Resort Reputation Marketing

Shaping perceptions of your resort allows you to achieve more than

could be accomplished with a blast of press releases or a busy web

page.

YourProfitWeb.com

Page 20: Online Reputation Management For Resorts - Resort Reputation Marketing

Taking action to mitigate problems and build up your positive image

leads to more sales, less work in the public relations department and

greater brand recognition.

YourProfitWeb.com

Page 21: Online Reputation Management For Resorts - Resort Reputation Marketing

And a reputation as good as gold keeps your resort in the black while

others go bankrupt.

YourProfitWeb.com

Page 22: Online Reputation Management For Resorts - Resort Reputation Marketing

YourProfitWeb.com