On-Page and Off-Page Search Engine Optimisation ServicesYour site ranking is dependent on two main aspects of the optimisation process. Your on-page optimisation refers to the actual pages itself and how well they are aligned with specific search criteria. The off-page optimisation refers to the alignment of search criteria for items that are not on your site at all. You may be wondering how that would work, but once we go through the details here you will have much clearer understanding of it all. In order to get people to visit your site, you need to drive traffic there by any means necessary. People must be able to see who you are and what you do in order to make use of your services or make product purchases from you. If you can’t do that, then your site is just going to sit in a deep dark corner somewhere on the web and it will never be of any use to you and your business.

Making sense of all these terms and requirements to get the traffic you need, can be a tough job, and if you can’t get a grip on it, then you need to hire a specialist. Search engine optimisation services Melbourne would be the search term to find the people you are looking for and you can be sure that all the good ones are the guys that are able to put their names at the top of that search list. They can help with your on-page SEO techniques by researching what search terms, known as keywords, a person would use in order to find your product. If you were looking for a wine route near Sydney, then you would most likely search for that using wine route Sydney for example. The trick to the on-page stuff is to make sure the information and details of your site are in line with those specific search terms. In other words you need to have a web address that is similar or has those terms in there. The content of your site needs to be relevant to wine routes in Sydney for example. All of these are on the actual web pages and are referred to as on-page optimisation when they are aligned with the search terms.

A search engine also looks at certain off-page factors as well. The most common one would be your external links. A link is a place for a person to click on elsewhere on the web in order to be redirected back to your site. In other words, they will click a section of text, an image or banner on some other site away from your own and be sent back to your site for more information.