OPEN MINDED INNOVATION

FEATURING BBM

BBM 101 X-PLATFORM - 20 MILLION DOWNLOADS

LIFE OF AN APP

Being downloaded is a good start

But unless it gets used everyday

It’ll get forgotten about pretty quickly

CROWDED SPACE

BBM WAS NOT INTENDED AS A MASS-CONSUMER APP

WHEN LAUNCHED IN 2005

PAIN VS GAIN

ELEMENTS IN DESIGNING THE CORE USER EXPERIENCE Simple gestures – immediate visibility Always on – Active frames Gamification Integrated share framework

THE TWO FUNDAMENTALS OF DIFFERENTIATION

SURPASSING END-USER EXPECTATIONS

SURPASSING END-USER EXPECTATIONS What: UX Rationale: Turning chat into video IRL Experience Screen sharing Immediacy Connected apps Follow your impulse Integrated creativity Individual expression

CLEAR BUSINESS INCENTIVE

CLEAR BUSINESS INCENTIVE What: Business Rationale: Channels Direct end-user relations Sticky content & Virtual goods Take action Open APIs Viral potential

PLACING AN APP WHERE THE ACTION IS

PUSHING THE ENVELOPE

SHORT AND LONG TERM INNOVATION

Citizen Journalist - provide more story sources by engaging readers directly and immediately inside the app

Chat generation Bringing customer care

closer to the user

SHORT TERM – SOLVING TODAY’S PROBLEMS

Happy commuters – let the app be proactive of your habits

SHORT TERM – SOLVING TODAY’S PROBLEMS

Built in travel alerts

Tell us

Overdraft Al Your account is close

Real time account alerts

LONG TERM – THE UNEXPLORED TOOL BOX

Real time kernel

Low audio latency

Front facing camera

True multitasking

Social media sharing with channels (BBM)

Instant sharing of files

Generative graphics

Accelerometer

Gyro

Extended USB connectivity

HDMI

Ambient light sensor

Proximity IR sensor and detection

Compass - can be used as a metal detector

NFC

ONE EXAMPLE: CREATING THE ULTIMATE CONCERT EXPERIENCE

Connected devices – for real time audio and video sharing

Counting color/light generation with audience to influence the sound

Wobble the sound via the accelerometer and the gyro

Live text input music generation

Parallel input from other apps e.g. via Twitter

CONTROLLING CHANCE THROUGH INNOVATION

DOWNLOAD BBM FOR FREE AT:

OLA LARSÉN / olarsen@blackberry.com