Nicolealunan.rememberthis

www.nicolealunan.blogspot.comwww.nicolealunan.blogspot.com

REMEMBER THIS!Concept:

The Marketing Funnel

Through images and lifespans

By Nicole Laya A. Alunan

www.nicolealunan.blogspot.com

The Marketing FunnelThe Marketing Funnel

AWAREOPEN TO TRIAL

TRIERRECENT USER

REGULAR USERMOST OFTEN USED

LOYAL


How do we remember this funnel?


How do we remember this funnel?

It somehow just goes down the drain…


The funnel just explains the number of


The funnel just explains the number ofDAYS,



WEEKS,



WEEKS, OR MONTHS



WEEKS, OR MONTHS

a consumer buys a product or uses a service in a year.


So with those time frequencies, the funnel can be likened to an


INSECT’S INSECT’S LIFESPANLIFESPAN


1. AWARE1. AWARE

is like a WORKER BEE’s 1-YEAR lifespan


1. AWARE1. AWARE

is like a WORKER BEE’s 1-YEAR lifespan

Would-be consumers think of the product at least

once a year.


2. OPEN TO TRIAL2. OPEN TO TRIAL

is like a FLEA’s 6-MONTH lifespan


2. OPEN TO TRIAL2. OPEN TO TRIAL

is like a FLEA’s 6-MONTH lifespan

Consumers wants to try the product at

least once or twice.


3. TRIERS (non-rejecters)3. TRIERS (non-rejecters)

is like a DRAGONFLY’s 4-MONTH lifespan


3. TRIERS (non-rejecters)3. TRIERS (non-rejecters)

is like a DRAGONFLY’s 4-MONTH lifespan

Consumers have tried the product – but not in the last

3 months(once every

quarter).


4. RECENT USERS4. RECENT USERS

is like a FIREFLY’s 3-MONTH lifespan


4. RECENT USERS4. RECENT USERS

is like a FIREFLY’s 3-MONTH lifespan

Consumers have tried the product in

the last 3 months.

(not regularly)


5. REGULAR USERS5. REGULAR USERS

is like a MALE ANT’s 1-MONTH lifespan


5. REGULAR USERS5. REGULAR USERS

is like a MALE ANT’s 1-MONTH lifespan

Consumers are regular user of the product (not the

most-used brand).


6. MOST-OFTEN USERS6. MOST-OFTEN USERS

is like a BUTTERFLY’s lifespan of

A FEW WEEKS


6. MOST-OFTEN USERS6. MOST-OFTEN USERS

is like a BUTTERFLY’s lifespan of

A FEW WEEKS

Consumers most often use this brand (but also use other

brands).


7. LOYALISTS7. LOYALISTS

is like a MAYFLY’s lifespan of A FEW DAYS


7. LOYALISTS7. LOYALISTS

is like a MAYFLY’s lifespan of A FEW DAYS

Consumers always use this brand.


In summaryIn summary

AWAREOPEN TO TRIAL

TRIERRECENT USER

REGULAR USERMOST OFTEN USED

LOYAL

www.nicolealunan.blogspot.comwww.nicolealunan.blogspot.com

REMEMBER THIS!Concept:

The Marketing Funnel

Through images and lifespans

By Nicole Laya A. Alunan

Technology

Nicolealunan.rememberthis