By IGPSD Limited

Walkamap

• Location Based Service (LBS) with social function

• Platform for rapid sharing of information

• End users are able to contribute, amend and comment on place and item

• With use of GPS/ Cell Tower/ Wi-Fi positioning, end users can search nearby location on mobile devices, e.g. iPhone

What is Walkamap ?

Ecosystem of Walkamap

GPS/ Cell Tower/ WiFi Positioning

1.Customization for different clients(white label)

2.Display Advertising Campaign

3.Pay-per-click advertisement

4.Virtual Shelf - for link up physical store to e-store

Our Business Model

Values that Walkamap can bring to New Media Group

1.New platform for advertisement

2.New dimension for magazine

3.Enhance existing web based social community

4.Using web 2.0 to maintain existing information

New platform for advertisement

• Advertiser can target users in specific area/region

• Can use iPhone as a guide/locater to nearest restaurant ( directly benefit to advertiser )

• Number of users for iPhone and iPod Touch is more than traditional magazine readers

• Target User : about 200,000 iPhone User

New dimension for magazine

• Can linkage with magazine by using “dood me do” or QRCode

• Can be multi-media, like video interview or video advertisement

• Reader can bookmark restaurants and share with friends

• Interact with readers and collect readers habit

• Collect readers’ interest to set magazine content direction

Enhance existing web based social community

• User can use existing weekendhk.com account to share information and comments

• Take Photo directly from iPhone and push to weekendhk.com

• Invite friends to eat together by using iPhone

• Download restaurant discount coupon

• Real world is dynamic and changing every minute. But restaurant data currently may take month to update

• By using iPhone application, users are able to contribute and interact to the database, provides up-to-date information

• Admin only need to verify user submission, if user misuse this function, can temp/permanently disable its right to submit

Using web 2.0 to maintain information- to correct and verify

Proposed 新假期 @ iPhone

ScreenShot

Other Functions Demo

• List out nearby restaurant

• Bookmark

• Show restaurant based on region and type of food

• Search based on restaurant name or address

• Strength from Technology and Business field

• Professional and concentrate on Mobile Development

• Provide practical solution to current problem

• Strong business model

• Create Win - Win Situation for users, our business partner and ourselves( current content partner include Fon and more are under negotiating )

Why we are suitable for this project

Future Plan

• Extend to other mobile platform

• Windows Mobile ( Early 2009 )

• Nokia - Symbian ( Early 2009 )

• Google Android ( Late 2009 )

• Extend to other countries

• East Asia : Macau, Taiwan, Japan, China

• US

Q&A

Thank you