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My presentation at MuseumNext (minus 3 videos) about the tangible lessons we learnt about new media and technology for museums. The main point of this presentation is to design proactive, targeted and integrated media strategies.
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innl.nl/vision
The Museum of National History sparks the historical imagination.
Everybody’s…
More than a building
& more than objects.
Using new media and technology, how do we activate and engage people, and make them enthusiasts?
Photo: Colodio
Go to where they are.
innl.nl
Twitter INNL network Regular
26.9%1:44 min.34.8%
2:41 min.
22.8%1:39 min.
Twitter INNL network Regular
26.9%1:44 min.34.8%
2:41 min.
22.8%1:39 min.
6.42 p/v6:13 min
5.12 p/v7:31 min
Photo: Joe Hagan
Specifically target your potential audience.
baukuh.it
51n41.com
monadnock.nl
63.7% reach
8.1% engagement
0.6% participation
innl.nl visitor
63.7% reach
8.1% engagement
0.6% participation
~100%
26.4%
4.9%
innl.nl visitorarchitecture visitor
Photo: DZpixel
Ask the right questions.
AHM TW
Sold objects 2,258 1,120
Comments to existing objects 10 11
Suggestions for new objects 2 6
Objects sold versus new contributions
Activity Percentage
Ignoring 33 %
Observing 26 %
Talking 27 %
Touching 13 %
Buying 2 %
Interaction
Photo: DZpixel
Think beyond “text”.
Time
Rea
ch (
visi
ts, v
iew
s)
website
event
Typical event lifespan
Time
Rea
ch (
visi
ts, v
iew
s)
website
flickryoutube
event
Add images and stuff
Photo: Carly & Art
“Online photos and video have a positive influence on the total
reach of an activity and our museum.”
Design holistic (media) projects.
New and traditional media
Activities
Building
Kinderdijk
Connect with existing activities
Keep track of RTs for future targeting.
Using new media and technology, how do we activate and engage people, and make them enthusiasts?
Thank you!
Thanks to Fred Ernst, Bas Czerwinski, Björn Zillen & Marco de Swart for the photos.
Jasper Visser/Nationaal Historisch Museum