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Museum Next Geneva
Contemporary > Strategy >Wearable Technology > On > Audience > Thrills > Impact >Rethink > Leadership > Beta >Opportunities > Blueprint >Journey > Transformation >Positioning > Apps > Links >Knowledge > Participation >Bridges > Games > Content >
Welcome to Geneva, and to this the seventh MuseumNext conference.
It isn’t easy for busy people to dedicate three days to exploring new ideas, but over the past seven years we have heard time and time again of the value that delegates have found in stepping back and taking a wider view of what is happening now, and discussing what’s next for museums.
That value is perhaps reflected in the fact that more than half those attending MuseumNext Geneva have been to the conference before, what started as a small event has grown into an exciting community of innovative museum leaders.
This community spans the globe with delegates attending the conference from more than 35 countries. MuseumNext has led to collaborations, partnerships and acted as an international support network, matching delegates with others in the sector facing similar challenges.
I hope that those delegates who have been to MuseumNext before will take some pride in what we’ve built together and that those who are attending the event for the first time will see what it is that makes this event so special.
This is an exciting year for MuseumNext, as well as our European conference in Geneva, we will be launching a sister conference in North America, with our first event taking place at Indianapolis Museum of Art in September.
A Call for Papers will be launched today, and I’d encourage anyone who has something to say about the future of museums to consider participating in this event as a speaker.
MuseumNext — April 19 – 21, 2015
Museum Next Geneva
www.museumnext.comwww.museumnext.com 02
As well as MuseumNext Indianapolis we are also launching MuseumNext Practice (www.museumnextpractice.com) a network of independent consultants who connect theory and practice by offering a portfolio of workshops, training and consulting to help museums to future-proof their organisations. I am delighted to be joined by Erik Schilp and Jasper Visser to launch this exciting new platform.
In the past six months MuseumNext has also welcomed a new Director, Kala Preston who has led the team delivering this conference, her influence can be felt in smallest detail and in the increasing ambition of the organization.
MuseumNext is of course a huge collaboration, and the scale of the conference in Geneva would not have been possible without the help of a large number of individuals and organisations.
I’d like to thank our conference speakers, workshop leaders, sponsors, exhibitors, partners and the wider Geneva museum community for being so welcoming. We are especially grateful to Sylvie Treglia-detraz, Jean-Yves Marin, Sami Kanaan, Laura Schmid and Philippe Mottaz for their support and assistance.
Geneva is known as a centre for diplomacy and finance, but it also has a rich cultural landscape with several world-class museums. Over the course of the conference, delegates will have the opportunity to visit many of these and to explore the city through walking tours and the izi.TRAVEL app.
I’d encourage you to take the opportunity to explore everything that Geneva and the surrounding area has to offer.
Of course the conference couldn’t exist without our delegates, and I hope that each and every one of you has a fantastic time. Please remember that the MuseumNext team are here to help, so do let us know if there is anything we can do to make your conference better.
Jim Richardson, Founder of MuseumNext
April 19 — 21 2015
MuseumNext — April 19 – 21, 2015
The MuseumNext conference fringe takes place on Sunday 19 April.
This informal start to the conference is packed full of activities to introduce delegates to the city of Geneva and to each other.
Activities include a networking event for first time delegates, presentations, workshops and guided city tours.
The day will conclude with the conference opening reception at the Musée d’art et d’histoire.
MuseumNext — April 19 – 21, 2015
Fringe
Registration from 11:00 – 17:00Come along to the Cercles des Bains and pick up your delegate bag. You will also be able to register first thing on Monday morning at the BFM.
Your MuseumNext lanyard will enable you to gain access to the social events and conference sessions, please remember to keep it with you.
All Fringe events will take place at the following venues:
CultureGeek Lounge The Cercle des Bains Rue des Vieux-Grenadiers 8, 1205 Genève, Switzerland
Musée d’art et d’histoire (MAH)Rue Charles-Galland 2, 1206 Genève, Switzerland
Time Event Location 11.30 – 13.00 Customer Journey Mapping CultureGeek Lounge
13.00 – 14.30 Walking tour: Architecture CultureGeek Lounge
13.30 – 15.00 Walking tour: Watchmaking CultureGeek Lounge
13.30 – 15.00 Workshop: Take an Exhibition Blueprint and Make it your Own CultureGeek Lounge
14.00 – 15:30 Walking tour: Tales CultureGeek Lounge
14.30 – 15.30 Presentation: Engaging Technology MAH
14:30 – 16:00 Walking tour: Henry Dunant, the Red Cross CultureGeek Lounge and the Humanitarian Geneva
15:00 – 16:30 Walking Tour : Architecture CultureGeek Lounge
15.30 – 17.00 Workshop: The Spectrum of Audience CultureGeek Lounge
15.45 – 17.00 Sponsored Workshop:3D Content: Making Your Story Stand Out MAH
17.00 – 18.00 Networking for First Time Delegates CultureGeek Lounge
19.00 – 22.30 Opening Reception MAH
www.museumnext.com 04
11:30 – 13:00
Customer Journey Mapping WORKSHOP CultureGeek Lounge
FacilitatorAllegra Burnette Principal Analyst, Forrester Research
Allegra Burnette, formerly of MoMA (Museum of Modern Art, New York) shares with us this Forrester Research workshop on mapping customer journey’s.
The workshop consists of quick hands-on exercises to map out the visitor experience, identifying the various touch points, emotions, and metrics, as well as the underlying ecosystem supporting that journey.
The goal is to target problem areas and areas ripe for improvement or development. While the workshop will be a condensed version of the full day workshops that Forrester conducts, participants will come away with an understanding of the collaborative problem-solving process and its application to museums and cultural institutions.
(Maximum capacity 30 delegates)
Sunday 19 April
13:00
Walking ToursMeet at CultureGeek Lounge, The Cercle des Bains, Rue des Vieux-Grenadiers 8, 1205 Genève
Walking tours have always been a popular start to MuseumNext, they give delegates the opportunity to make new friends while learning about our host city.
(Maximum capacity 25 delegates per tour)
13:00 & 15.00
850 Years of Architecture and Urban Planning History in Geneva Discover the main sites at the heart of Geneva, uncovering 9 centuries of history. Between historical themes and fascinating anecdotes, learn how the city has changed over time and the role Swiss neutrality has played in preserving their architecture.
13:30
Geneva, the Cradle of Watchmaking Discover a world of refinement, luxury and precision!
Over the centuries, the Geneva watch industry has shaped the city. Experience the pursuit of perfection through successive inventions that make Geneva the world’s cradle of watchmaking. Walk in the footsteps of the master watchmakers in this truly initiatory journey that immerses you in 500 years of history of “Haute Horlogerie”.
14:00
Geneva, Tales and Legends Discover the heart of Geneva in a fun way through unimaginable stories; tales and myths that stir the streets. You will learn about the mysteries of the Old Town, discovering it in a new light.
MuseumNext — April 19 – 21, 2015
Sunday 19 April
MuseumNext — April 19 – 21, 2015
17.00 – 18.00
CultureGeek Lounge
Sponsored by:
Specifically designed for first time delegates, this informal networking event will introduce you to museum professionals from around the globe. This is a fantastic opportunity to make new contacts and to ensure that you’ll know a few friendly faces for the rest of the conference.
Networking for First Time Delegates
MuseumNext — April 19 – 21, 2015
13:30 – 15:00
Take an Exhibition Blueprint and Make it your Own
WORKSHOP CultureGeek Lounge
FacilitatorsGemma Levett Exhibitions Tour Manager, Science Museum
Emily Scott-Dearing Head of Exhibitions, Science Museum
Pippa Hough Blueprint Pack Coordinator, Science Museum
The Science Museum creates and tours exhibitions on the latest innovations in science, technology, engineering and medicine. One of the ways they do this is by sharing the ‘Blueprints’ to their exhibitions.
At the workshop they will present the blueprint model and a simplified version of what a host venue would receive using 3D:Printing as an example. Workshop participants will take on the role of the exhibition team who will use the blueprints to plan an exhibition of their own. Participants will consider the potential benefits to the sector and to audiences through finding flexible ways to share content. We anticipate a refreshingly varied set of exhibition proposals inspired by one common set of blueprints, and lots of thought-provoking discussion on the breaking down the barriers to content sharing.
(Maximum capacity 30 delegates)
MuseumNext — April 19 – 21, 2015
Sunday 19 April
www.museumnext.com 10
14.30 – 15.30
Engaging Technology
PRESENTATION MAH
Engaging Visitors in Innovative Ways: Process, Participation and Evaluation
SpeakerSilvia Filippini-Fantoni Director of Interpretation, Media and Evaluation, Indianapolis Museum of Art
In an effort to fulfill its mission of developing new audiences and engaging visitors in innovative ways, the Indianapolis Museum of Art (IMA) has recently undertaken a significant shift toward becoming a more visitor-centric institution. Keys to this visitor-centered approach are: the implementation of a more collaborative exhibition development process; the development of a number of participatory experiences and non-traditional programming; and the collection of visitors and non-visitors’ feedback. This session will explore the different innovative approaches that the museum has undertaken in the three areas highlighted above and present the results that they have achieved so far.
Beyond Beta – The Cleveland Museum of Art is Fully Location-aware with iBeacon Technology
Speaker
Jane Alexander Chief Information Officer, Cleveland Museum of Art
The Cleveland Museum of Art (CMA) is a global leader in using innovative technologies to provide memorable encounters with world-class art and engaging interpretation. In 2013, CMA focused on user experience with its award-winning ArtLens app and iBeacon location technology.
The ArtLens app engages 250+ Bluetooth iBeacons installed throughout all of public galleries offering a seamless and rich experience of each work with intuitive essential video, audio, text, and still-image content. This session will discuss the process from design through implementation, and explore how CMA plans to use visitor data collected from the application to better understand visitor engagement at every level.
MuseumNext — April 19 – 21, 2015
15:30 – 17:00
The Spectrum of Audience Workshop
WORKSHOP CultureGeek Lounge
FacilitatorAndrew McIntyre Director, Morris Hargreaves McIntyre
Western Australian Museum is planning a $428m redevelopment, one of the biggest new museum projects in the world. A major strategic study involving over 200 staff, stakeholders, peers, visitors and non-visitors, Aboriginal and community groups has produced a remarkable new model, the Spectrum of Audience.
The model maps out how museums might choose to define their role and purpose, their core beliefs and values and how they seek public engagement. It describes the evolution of museum policy and strategy over the past thirty years and where it may evolve over the next thirty.
The workshop will be thoroughly interactive using a dozen stimulus questions that will probe delegates’ and institutions’ fundamental values, beliefs and principles, participants will generate, triage and analyse hundreds of big ideas that are sure to fuel a debate about the direction that Museums should take next.
(Maximum capacity 30 delegates)
www.museumnext.com 12
15.45 – 17.00
3D Content: Making Your Story Stand Out
SPONSORED WORKSHOP MAH
FacilitatorArtec Group
Tobias Schneider Technician, Visual Data Systems
Learn how to create quality 3D content quickly and easily, and find out how generated 3D data can leverage digital museum experience.
Focusing on some recent museum projects, the workshop will explore practical ways of using 3D content and developing interpretative media to help people better understand and engage with artifacts.
The workshop will also provide a theoretical background on structured light 3D scanning technology, focusing on the capabilities of handheld scanners, and will feature a practical 3D scanning demonstration. Attendees are welcome to have a go at using the 3D scanners themselves. No previous experience is required.
MuseumNext — April 19 – 21, 2015
An evening at the Musée d’art et d’histoire
Please remember to bring your lanyard in order to gain entry to this event.
MuseumNext Opening Reception
The Musée d’art et d’histoire (MAH) will host the opening reception with a welcome from Jean-Yves Marin, MAH’s Director.
Inaugurated in 1910, the Musée d’art et d’histoire is home to one of the most varied collections in Switzerland. Paintings, sculptures, drawings, historic objects, archaeological finds and antiques reveal the many characteristics detailing the evolution of art, daily life and the history of taste over several millennia. For MuseumNext’s opening night, Musée d’art et d’histoire invites delegates to take a voyage back through time and space unveiling its rich collection of works through a series of happenings including live dance and musical presentations.
The archaeology collections will have their sculptures come to life through the magic of dance, with original choreography directed by Catherine Egger. In the fine arts collections, a dialogue between painting and music will be presented by the students of the Conservatoire de Genève. As the performances build up, the pieces played will broaden the cultural message, developing an atmosphere or illustrating a theme.
Cultural mediators will present some of the museum’s key works in short discourses, offering an overview of some of the masterpieces whilst illuminating their presence within the collection, with a focus on the works linked to digital mediation tools.
There will also be a museum-lounger journey, inviting delegates to a moment of contemplation. Scattered in rooms throughout the museum, offering views and explanations on some works or architectural details, sun loungers will allow a moment of relaxation “with a view”.
Drinks will be served.
Hosted and supported by:
19:00 – 22:30
Sponsored by:
Date/time Event Location
Monday 20 April
8.15 Registration Mailchimp Auditorium
9.00 Welcome
9.15 – 10.15 Setting the Stage for the Future of Museums Mailchimp Auditorium
10.15 – 11.00 Break
11.00 – 12.30 The Sociable Museum Mailchimp Auditorium
Rethinking the Future for Museum Leadership Rhône Auditorium
Workshop: Agile for beginners and thrill-seekers St Gervais Auditorium
Workshop: Transforming Museums through Games
CultureGeek Lounge
12.30 – 14.00 Lunch
14.00 – 15.30 Relevance and Social Impact of Museums Mailchimp Auditorium
Digital Showcase Rhône Auditorium
Open Stage St Gervais Auditorium
Workshop: The Exquisite Space CultureGeek Lounge
15.30 – 16.15 Break
16.15 – 17.45 Keynote Presentations Mailchimp Auditorium
Digital Showcase Rhône Auditorium
Workshop: Entrepreneurial Museums St Gervais Auditorium
Workshop: Hands on Content Strategy CultureGeek Lounge
19.00 – 22.00 Evening Reception CultureGeek Lounge
MuseumNext — April 19 – 21, 2015
There are four streams at this year’s conference with events, presentations, workshops, debates and social events over three different venues. The venues are all within a fifteen-minute walk of each other, and coffee and lunch breaks all take place at Bâtiment des Forces Motrices.
Itinerary
Tuesday 21 April
9.15 – 10.45 Digital Links with the Community Mailchimp Auditorium
Audiences Next Rhône Auditorium
Museums in Transition St Gervais Auditorium
Workshop: Making Thinking Visible CultureGeek Lounge
10.45 – 11.30 Break
11.30 – 13.00 Museums without Borders Mailchimp Auditorium
Making the Most of your People Rhône Auditorium
Workshop: Inzovu Curve St Gervais Auditorium
Workshop: Games – Transforming Museums from Within and Without
CultureGeek Lounge
13.00 – 14.30 Lunch
14.30 – 16.00 Emotion, Stories and Museums Mailchimp Auditorium
Tech Panel Rhône Auditorium
Workshop: Wearable Technology in Museums St Gervais Auditorium
Workshop: Flipping the Museum CultureGeek Lounge
16.00 – 16.45 Break
16:45 – 17.30 Key Take Aways & Closing Thoughts Mailchimp Auditorium
Date/time Event Location
www.museumnext.com 16
Venues
Mailchimp AuditoriumLe Bâtiment des Forces Motrices Place des Volontaires 2, 1204 Genève, Switzerland
Rhône Auditorium & St. Gervais AuditoriumMandarin Oriental Quai Turrettini 1, 1201 Genève, Switzerland
CultureGeek Lounge The Cercle des Bains Rue des Vieux-Grenadiers 8, 1205 Genève, Switzerland
www.museumnext.com 18
Parc desBastions
Plaine de Plainpalais
Cimetièredes Rois R
ue
des
Roi
sR
ue d
es B
ain
s
Rue des Vieux-Grenadiers
Bou
levard
Georg
es-Favon
Quai de la Poste Rue du Rhône Quai du Général-Guisan
Quai des Bergues Pont du Mont-Blanc
Rue du Mont-Blanc
Rue de Chantepoulet
Rue des M
oulins
Rue
Terr
eaux
-du-
Tem
ple
Bou
leva
rd H
elvé
tiqu
e
Quai du Général-Guisan
Boulevard
Helv
étiq
ue
Boulevard du Pont-d’Arve
Ave
bu
e H
enri
-Du
na
nt
Ave
nue
du M
ail
Avenue du Mail
Rue De Candolle
Rue Sain
t-Lé
ger
Rue de la Croix-Rouge
Boulevard Georges-Favon
Rue Charles-Galland
Boulevard
Emile
-Jaques
-Dalcr
oze
Rue de la C
orraterie
Boulevard des Philosop hes
Rue de la Coulouvrenière
1
3
24
Place desVolontaires
Map of venues
1 Le Bâtiment des Forces Motrices (BFM) Mailchimp Auditorium
Place des Volontaires 2, 1204 Genève, Switzerland
2 The Cercle des Bains CultureGeek Lounge
Rue des Vieux-Grenadiers 8, 1205 Genève, Switzerland
3 Mandarin Oriental Rhône Auditorium & St. Gervais Auditorium
Quai Turrettini 1, 1201 Genève, Switzerland
4 Le Musée d’art et d’histoire (MAH) Rue Charles-Galland 2, 1206 Genève, Switzerland
8:00
Registration
MailChimp Auditorium
Pick up your delegate bag, enjoy a coffee,network with your fellow delegates and visit the exhibitors: Artec 3D / Visual Data Systems; izi.Travel; Meyvaert Glass; Absolute; Gullivr; Chronicles VR; King Abdulaziz Center for World Culture; Kenzan
9:00
Welcome
MailChimp Auditorium
Delegates will be welcomed to the conference by Mr. Sami Kanaan, Mayor of Geneva, in charge of the Department for Culture and Sport and Jim Richardson, the founder of MuseumNext.
Welcome to MuseumNext
MuseumNext — April 19 – 21, 2015
9:15 – 10:15
Opening Debate The Future of Museums
DEBATE MailChimp Auditorium
PanelGail Dexter Lord Planning and Management, Lord Cultural Resources
Roger Mayou Director, Red Cross Museum
Erik Schilp Expert, MuseumNext Practice
Tony Butler Executive Director, Derby Museums
Jake Barton Founder, Local Projects
An international panel of museum directors and expert consultants will open the conference with a passionate discussion about the future of museums.
Tony Butler is Executive Director of Derby Museums Trust, In 2010, Tony founded the Happy Museum Project building a network of UK museums committed to supporting transition to a high well-being, sustainable society.
Since 1998, Roger Mayou has led the International Red Cross and Red Crescent Museum in Geneva, transforming it into one of Europe’s most impactful museums.
Gail Dexter Lord co-founded Lord Cultural Resources. She has extensive experience working on some of the most impressive museum developments around the globe.
Jake Barton, is reinventing public space through media, creating meaning and connections. He leads media design company Local Projects working for clients such as the 9/11 Memorial Museum, Cooper Hewitt Smithsonian Design Museum.
Erik Schilp is an international innovator, connector and strategist. He specialises in sustainable business solutions in the arts, cultural and heritage sectors.
Erik has previously worked as director of the Zuiderzee Museum and the Museum of National History in the Netherlands.
The panel will be chaired by Matthew Caines, Editor, The Guardian Culture Professionals Network.
Monday 20 April
www.museumnext.com 20
MuseumNext — April 19 – 21, 2015
10:15 – 11:00
Coffee Break
Mailchimp Auditorium
Enjoy a coffee, network with your fellow delegates and visit the exhibitors in the conference village.
This coffee break is sponsored by:
Monday 20 April
The Sociable Museum
DEBATE MailChimp Auditorium
PanelAvinash Rajagopal Associate Editor, Supercript / Metropolis Magazine
Molly Heintz Founder/Partner, Superscript /Architect’s Newspaper
Alin Tocomacov Associate Partner, C&G Partners
Sebastian Chan Director of Digital and Emerging Media, Cooper Hewitt Design Museum
Amelie Klein Curator, Vitra Design Museum
The mission of museums has expanded greatly in the past decade. In their quest to capture a bigger role amidst the cacophony of popular culture, museums have been pulling out all stops to generate conversations both within and beyond their walls. They’ve tried websites, blogs, online discussion forums, Facebook, Twitter, podcasts, mobile apps, and augmented reality devices, individually and in combination, with mixed success. How can institutions harness digital tools to design these conversations, and make them effective, memorable, and resonant?
This panel of museum professionals, designers, and design critics will consider the issue at three scales: Intramuseum, Megamuseum, and Extramuseum.
www.museumnext.com 22
11:00 – 12:30
Rethinking the Future for Museum Leadership
DEBATE Rhône Auditorium
PanelLucy Shaw Oxford Cultural Leaders, Oxford University Museums
Maurice Davies Research Fellow, Kings College London
Richard Evans Director, Beamish Living Museum
Janet Barnes Chief Executive, York Museums Trust
Pegram Harrison Fellow in Entrepreneurship, Saïd Business School
The current economic climate has seen cultural organisations having to demonstrate commercial acumen and ability to successfully deliver new business models. In response to this, Oxford University Museums launched Oxford Cultural Leaders in 2014 to support the development of a cadre of leaders who are able to skilfully and confidently address the urgent need for organisations to reinvent themselves as businesses, albeit not-for-profit, with entrepreneurial ways of thinking and behaving.
The panel includes entrepreneurial museum directors, cultural commentators and business experts. They will unpick the challenges facing museum leaders and will explore and discuss with delegates what it means to be an entrepreneurial leader.
MuseumNext — April 19 – 21, 2015
11:00 – 12:30
Monday 20 April
Transforming Museums through Games
WORKSHOP CultureGeek Lounge
FacilitatorsPaul Martin Senior VP, Science Learning, Science Museum of Minnesota
Dave Patten Head of New Media, Science Museum London
Rae Ostman Associate Research Professor, Arizona State University
This interactive, fast-paced workshop will apply strategies from the world of gaming to museums. Exploring the ways that game theory and design can advance our professional practice and the visitor experience, offering new ways to design exhibitions and leading to new modes of visitor engagement and participation. Attendees will work in small groups to brainstorm game concepts, develop a storyboard, and create a paper prototype. To support this work, the presenters will share essential knowledge and a variety of tools and prompts.
At the end, you’ll play all the games!
www.museumnext.com 24
11:00 – 12:30
Agile for Beginners and Thrillseekers
WORKSHOP St. Gervais Auditorium
FacilitatorsGavin Mallory & Andy Cummins Cogapp
In this fast-paced, lively and interactive session you will be part of an Agile team, developing and producing a project across multiple sprints to a strict deadline.
No previous experience is required, just a willingness to get involved in some gently competitive fun while learning Agile techniques. Delivered by a team who have run many successful digital projects using Agile, and who love it!
Those without Agile experience will learn the basics of running and delivering an Agile project. Those with experience will learn to apply the principles in new and exciting ways. Everyone will have fun!
12:30 – 14:00
Lunch Break
Mailchimp Auditorium
Enjoy a buffet lunch, network with your fellow delegates and visit the exhibitors in the conference village. This lunch break is sponsored by:
Visit Absolute at the BFM conference village
Monday 20 April
MuseumNext — April 19 – 21, 2015
Relevance and Social Impact of Museums
PRESENTATION MailChimp Auditorium
SpeakersFrance Desmarais Director of Programmes and Partnerships, International Council of Museums (ICOM)
Goranka Horjan Chair, European Museum Forum
David Vuillaume Chair, The Network of European Museum Organisations
Gianna A. Mina Chair, Swiss Museums Association
Museums are taking on new roles addressing the varied needs of present-day societies and changes in education, economy, science, environment and other relevant fields. There is a growing tendency to show social relevance of museums so the activities are getting more directed to various audiences, leading to new partnerships and different stakeholders. Innovative and dynamic approaches trigger off creative programmes in museums but how to keep pace on a larger scale and what is coming next?
The panellists, from professional museum organizations, present current trends stemming from their own experiences and encourage discussion around the topic.
14:00 – 15:30
www.museumnext.com 26
MuseumNext — April 19 – 21, 2015
PRESENTATION Rhône Auditorium
The Future of Memory
SpeakerJake Barton Founder, Local Projects
How to design experiences that facilitate deeper engagement, better learning and more robust memories. Local Projects has been collaborating with a neuroscientist on precisely what makes experiences more or less memorable.
Rooted in case studies from the 9/11 Memorial Museum, the Cleveland Museum of Art, the Cooper Hewitt Smithsonian Museum of Design, Jake Barton will show the logic and magic of creating next generation museums.
Food for Digital Thoughts, Expanding into the Future
SpeakerUrsula Zeller Director, Alimentarium
The Alimentarium is shifting from a traditional one way approach to a cross and trans-media dialogue with visitors. In their interconnected digital and physical space anybody can create their individual yet interlinked experience. Drawing on successful contemporary learning techniques they are gradually building a mixed digital and physical toolkit. Launching an eLearning ecosystem in February was only the beginning, in 2016, the ecosystem will extend to the physical museum too! The presentation will show the working process and milestones of this development.
Prototyping the Museum of the Future on Campus
Speaker
Luc Meier Leader, Under One Roof Project, EPFL
From cultural heritage preservation and valorization to the presentation and conservation of contemporary digital artworks, digital technologies play a major role in how museums envision their future. Budgets and spaces dedicated to research and experimentation often complicate institutions innovation agendas but science and technology campuses can offer some help through academic clout and technological expertise. This presentation will illustrate how EPFL’s “Under One Roof” project plans to bring its research to bear and how it expects to channel innovation towards institutional partners worldwide.
This session will be chaired by Mar Dixon.
Digital Showcase
14:00 – 15:30
Monday 20 April
www.museumnext.com 28
Open Stage
PRESENTATION St. Gervais Auditorium
ChairJasper Visser, Expert, MuseumNext Practice
Back for its third year by popular request: The MuseumNext Open Stage. Expect a high speed mix of smart ideas, bright insights, project demos and brave stories. In the past we’ve seen art pushed through wifi networks, Twitter robots, the intimate details of Hieronymus Bosch, keyboard drumming, museums without electricity and tons of other short presentations. The line up consists of your fellow participants and as a visitor you play a pivotal role in this session. Come and enjoy!
The Exquisite Space
WORKSHOP CultureGeek Lounge
FacilitatorsCaroline Claisee Artist, Designer, Researcher, Royal College of Art
Dr Laura Ferrarello Artist, Architect, Researcher, Royal College of Art
“Exquisite Corpse” is a Surrealist game where participants are collectively invited to assemble words or images, to create a narrative chain. The workshop experiment will bring the game into three dimensional space; by observing the architectural fragments that constitute the physical environment participants will be encouraged to come up with a personal interpretation of the space through making physical models. Participants will play with materials and translate their ideas into physical models that, once assembled under the Surrealist rules, will provide a new narrative. This will take the shape of a collective sculpture informed by the architecture of the space. Facilitators will encourage discussion and raise participants’ critical engagement with space.
14:00 – 15:30
Coffee Break
15:30 – 16:15
This Coffee break is sponsored by:
Visit King Abdulaziz Center for World Culture at the BFM conference village
Mailchimp Auditorium
28
MuseumNext — April 19 – 21, 2015
16:15 – 17:45
Why Cities and Soft Power are Next for Museums
SpeakerGail Dexter Lord Co-President, Lord Cultural Resources
Is your museum a sleeping giant or an agent of social and cultural change? In her key- note presentation Gail Lord will explain why the next stage of museum development is to activate their ‘soft power’ in partnership with cities.
Soft power is the ability to influence behaviour through persuasion, attraction or agenda setting. Cities, which house more than half the world’s population are starting to exercise influence on global issues like migration, human rights and sustainability, but could cities more effectively exercise their soft power by embracing museums? Considering that there are about 80,000 museums world-wide, many occupying some of the most valuable urban real estate, how can museums increase their impact?
Based on the new book, “Cities, Museums and Soft Power,” (AAM Press 2015) co-authored with Ngaire Blankenberg, Gail will explore how museums can activate their soft power in the 21st Century.
Keynote PresentationsMailChimp Auditorium
Monday 20 April
Our Digital Century Poses Significant Challenges But Offers Huge Opportunities for Museums
SpeakerStephen Feber Creative Director and Producer, SFL
This session will be chaired by
Matthew Caines Editor, The Guardian Culture Professionals Network
Stephen Feber will provide frameworks to think about a number of these challenges, including:
» Exhibitions – we’ll be listening to objects reminiscing. In the next fifteen years we’ll move beyond 3D printing to complete manufacture, making complex things perfectly and locally. We’ll see the object not as the end in itself but as a manifestation of many codes; technical, design and cultural. These made-in-the-neighbourhood objects will also be digitally enabled, coming to our collections having lived digital lives of their own. Curation will become decoding and exhibition the display of objects for the first time ‘speaking for themselves’.
» Identity Anchors – we are rapidly becoming ‘digitally us’; storing the sounds, pictures, movies, documents, and conversations from the millions of interactions of our lengthening lives. Yet this richness is also fragmented; profoundly disrupting our old concepts of linear time and ‘sequential self’. In this networked world there is a huge opportunity to provide new spaces where the analogue, personal and the digital meet. Such identity anchoring, done properly, will provide a new social purpose for the museum.
www.museumnext.com 30
www.museumnext.comwww.museumnext.com 32
Digital Showcase
PRESENTATION Rhône Auditorium How Do You Build a Design Collection With So Much Contemporary Design Around Us?
Speaker
Josephine Chanter Head of Communications & External Affair, Design Museum
Martijn van Heijden Online Strategist, Fabrique
We all own, make, collect, use, adapt and throw away design at an unprecedented rate: how can we capture that energy, insight, transience and expertise in a ‘future proof’ and sustainable way? Do we need to bring everything into the museum and interpret it? Is acquiring actual things always practical or even desirable? What about architecture, digital and service design?
The Design Museum and Fabrique are currently researching strategies to connect the museum with that world out there and we think the results will be inspiring and applicable for museums in other fields.
The MoMA App: The Launch Is Just the Beginning
Speakers
Sara Bodinson Director of Interpretation and Research, MoMA
Shannon Darrough Director, Digital Media, MoMA
Many delegates already know what goes into developing an app. This presentation will emphasize the importance of the post-launch period, during which a cycle of real-world testing and problem- solving can result in a vastly improved product. Speakers will share specific strategies for research and evaluation, communication, and prioritisation of iterative design, content and user experience improvements. Additionally, it will highlight some of the most important processes and findings from the post-launch period, the resulting refinements to the app, and a roadmap and prioritisation of future developments.
Positioning Can Open Up Museums
Speakers
Ingrid Fisch Head of the Department of Learning, LWL-Museum für Kunst und Kultur
Eva Wesemann Director, Digital Media, Germany and Poland Antenna International
When the LWL Museum in Münster re-opened with a new building in September 2014 it had one main goal: to be “Open!” to all. The multimedia guide had to reflect this idea and allow all visitors to create individual trails. Children explore the museum with the help of secret agents who guide them through the exhibition area. The solution came with a new WLAN-based indoor positioning software called awiloc®, developed by the German Fraunhofer Institute.
Attendees will get an understanding of the technical requirements for implementing WLAN positioning inside museums – and how it can be used to create a meaningful and delightful visitor experience.
Carl Grouwet, Cultural Manager will chair this session.
16:15 – 17:45
Entrepreneurship in Museums
WORKSHOP St. Gervais Auditorium
Facilitators
Erik Schilp Expert, MuseumNext Practice
Hein Greven Partner, GKSV
Entrepreneurship is one of the last remaining frontiers to conquer for museums. The qualities one needs to be an effective entrepreneur are often not the same as the characteristics of the museum professional. The challenge therefore lies in the development of entrepreneurial activities that suit the museum sector and provide a basis for a new way of working: preserving the quality and integrity of the museum’s core business while expanding its professional and commercial outreach.
This workshop not only presents both good and less effective examples of entrepreneurship within museums, but it will lay the foundation for a new framework by initiating a series of case studies in different areas of entrepreneurship, for different types of museums. Those studies, and their outcomes, will be the basis of a second workshop during MuseumNext 2016.
The workshop focuses on themes such as the co-production of exhibitions, partnerships with non-museum institutions and businesses, opening the museum building to other activities, sharing personnel and support functions, and the commercial development of experience and knowledge.
MuseumNext — April 19 — 21, 2015
Monday 20 April
16:15 – 17:45
MuseumNext — April 19 – 21, 2015
Hands-on Content Strategy
WORKSHOP CultureGeek Lounge
FacilitatorsTijana Tasich Digital Production Lead, Tate
Conxa Roda Head of Strategy and Communication, Museu Nacional d’Art de Catalunya
Does your content meet your users’ needs? Do you even know what content is produced in your organisation? Have you ever struggled with how to get rid of useless content on your website? Do you find it difficult to activate an internal collaborative process? How can content strategy help us better serve our audiences and help us fulfil our mission?
If you would like to learn some tools used in planning, creation and governance of content strategy, which will help you answer the questions above, then this is the workshop for you.
www.museumnext.com 34
16:15 – 17:45
MuseumNext — April 19 – 21, 2015
Evening Reception
Delegates are invited to a reception at the Cercle des Bains 19:00 – Drinks and canapés 19:30 – Welcome by Mr. Sami Kanaan, Mayor of Geneva, in charge of
the Department for Culture and Sport and Christian Bernard, Director of Mamco.
Then delegates are invited to continue exploring the Quartier des Bains Genève venues, open until 21:00 especially for MuseumNext.
Please remember to bring your lanyard in order to gain entry to this event.
19:00 – 22:00
Supported by:
1. Art & Public – Cabinet PH
2. Art Bärtschi & Cie3. Blondeau & Cie4. Centre d’Art
Contemporain Genève5. Centre d’édition
contemporaine6. Galerie Bernard
Ceysson Genève
7. Galerie Patrick Cramer8. Jancou9. Mamco10. Médiathèque (FMAC)11. Galerie Mezzanin12. Mitterrand+Cramer13. QUARK
14. Ribordy Contemporary15. SAKS16. Skopia / P-H Jaccaud17. Xippas Art
Contemporain18. Andata Ritorno19. Hard Hat20. Musée d’ethnographie
The Quartier des Bains Genève venues will be open especially for MuseumNext delegates to visit.
18:00 – 21:00
Monday 20 April
www.museumnext.com 36
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8.30 – 9.15
Morning Coffee
Bâtiment des Forces Motrices
Enjoy a coffee, network with your fellow delegates and visit the exhibitors in the conference village. This coffee break is sponsored by:
Visit Meyvaert Glass Engineering at the BFM exhibitor village
Tuesday 21 April
MuseumNext — April 19 – 21, 2015
9:15 – 10:45
Digital Links with the Community
PRESENTATION MailChimp Auditorium
Bloomberg Connects
Speaker
Shelley Bernstein Vice Director of Digital Engagement & Technology, Brooklyn Museum
Shelley’s talk will explore a new initiative at the Brooklyn Museum which empowers visitors to ask questions using their mobile devices as they explore the galleries with experts answering incoming queries in real time. This three-year project, funded by Bloomberg Philanthropies as part of their Bloomberg Connects program, will begin its launch in June 2015. Shelley will discuss the Museum’s shift to a user-centered approach for project concept, design, and build; agile planning methodology is being used to test ideas directly with visitors. Shelley will talk about the iterative process in bringing this project to the floor and lessons learned leading up to launch.
How to Build an Open Website
SpeakersRob Gethen Smith Chief Information Officer, Southbank Centre
Paul Vulpiani, Head of Digital Solutions, Southbank Centre
Lucie Paterson, Website Transformation Project Manager, Southbank Centre
Southbank Centre will present how they approached building an ‘open’ website as part of the Web We Want Festival. At the start of this journey, they posed the question: What does Open Web mean when it comes to designing and building your new website? Along the way they worked in a glass box in full view of their users, met Tim Berners-Lee who wrote their first line of code, and they debated long and hard about what the word open really means for the organisation and its community. They will share the lessons, tools, methods and technologies they used to help them tackle this challenge.
Rethinking the Process of Museum Making
SpeakerMichael Wolf Founder & Creative Director, Formula D Interactive
Khayelitsha, Cape Town’s biggest township, needed a museum to commemorate the area’s violent history of state-sanctioned racism, political activism and forced evictions. However, the precarious poverty situation in the neighbourhood risked resistance against any development that may not be seen as an immediate improvement of residents’ living conditions.
To address this and other challenges, Michael and his team at Formula D interactive devised an alternative approach to museum making: By means of technology tools, service and interaction design, the project focuses on community engagement and collective oral history recording as a foundation for the new museum.
Silvia Filippini-Fantoni, Director of Interpretation, Media and Evaluation, Indianapolis Museum of Art , will chair this session.
www.museumnext.com 38
9:15 – 10:45
Audiences Next
PRESENTATION Rhône Auditorium
Echoes of Tomorrow – the Voice of Young People in Museums
SpeakersCarolina Silva, PhD candidate in Education, Goldsmiths
Paul Crook, Curator, Whitechapel Gallery
Why did you join Duchamp&Sons? Do you feel that the group is connected to the gallery? Is it important for museums to have a youth forum?
These were some of the questions that guided conversations with the participants from the Whitechapel Gallery’ youth forum, Duchamp&Sons. This presentation intertwines participant’s personal experiences with a larger understanding of museum’s positioning towards young people. Carolina and Paul wish to expand the debate on how young people can challenge museums to dialogue with their future.
The Palazzo Grassi Teens Case: Authentically Digital and Necessarily Analog
SpeakersMarina Rotondo, Head of Education and Publications, Francois Pinault Foundation
Federica Pascotto, Education Consultant, Palazzo Grassi
Teenagers are easily bored. They don’t like listening to adults but love expressing themselves via social media in front of large audiences. In 2013, Palazzo Grassi started developing an engagement strategy looking for balance between in venue and online digital experience, something that was authentically digital in its concept and at the same time necessarily analogue, having the physical experience of the artworks as its starting point and at its core.
How to “Hack” Your Museum
SpeakerNick Gray, Founder, Museum Hack
Museums are a great space for you to get inspired about the future and learn about history. But most people don’t like museums. They think they’re boring, irrelevant, and lack entertainment. Nick started MuseumHack to change that. Today MuseumHack runs 50+ custom tours every month at the best museums in New York City. In this presentation Nick will share his unique and surprising ways of getting a new audience excited about museums.
Carl Grouwet, Cultural Manager, will chair this session.
MuseumNext — April 19 – 21, 2015
Tuesday 21 April
9:15 – 10:45
Museums in Transition
PRESENTATION St. Gervais Auditorium
First Steps of the New MEG
SpeakersBoris Wastiau Director, Musée d’Ethnographie, Genève
Mauricio Estrada Muñoz Head of Publics, Musée d’Ethnographie, Genève
The new MEG (Museum of Ethnography, City of Geneva) has just reopened to the public after a four-year metamorphosis. What is next then? Past the current mainstreaming and consolidation process, how will they define ever more challenging objectives for the future? Today, as much as when the project was launched five years ago, resistance to change, whether evolution or revolution, is a major hindrance.
Museums in Transition
SpeakerDavid Matthey Cultural Mediator, Musée d’Art et d’Histoire Genève
With a robust digital policy, integrating social network channels and online platforms with devices and installations within the museum, Geneva’s Museum of Art and History wants to continue its developments in this field.
David will be speaking about how the Museum can enhance visitor experience through digital tools before, during and after a visit is made to the venue and consider what motivates visitors to come to and engage with the museum. He will also speak about investigating how the museum can showcase what happens behind the scenes to visitors using digital technologies.
Renovation of the Polytechnic Museum
SpeakerMikhail M Yakovenko Deputy Director, Polytechnic Museum
What challenges does a museum face when total renovation is required? How will the museum continue to function when the old building has to close for at least seven years? How can information technologies help to solve these and many other issues?
These are just some of the questions, which were addressed to the Polytechnic Museum team in 2009, when the Government announced the forthcoming renovation of the museum. Not only does renovation require reshaping of the existing space, but also creating new ones, including the digital.
This presentation will share achievements, problems the team faced during the interim years, and future prospects for the museum, which is going to be opened in 2017/2018.
Philippe Mottaz, Co-founder, Asscociation « arsdigitalis » will chair this session.
www.museumnext.com 40
Coffee Break
Mailchimp Auditorium
Enjoy a coffee, network with your fellow delegates and visit the exhibitors in the conference village.
This coffee break is sponsored by:
Visit Artec Group and Visual Data Systems at the BFM conference village
10:45 – 11:30
Tuesday 21 April
MuseumNext — April 19 – 21, 2015
9:15 – 10:45
Making Thinking Visible
WORKSHOP CultureGeek Lounge
FacilitatorsClaire Bown & Gundy van Dijk Founders, Thinking Museum
Is it possible to spend 15 minutes discussing a single artwork or museum object? This workshop will introduce a new, interactive and simple method that combines elements of Visible Thinking with a variety of museum education practices to enable in-depth museum experiences. We will give an introduction to how thinking routines can be used to structure audience participation and engage with groups of all ages. Participants will actively create and take part in lively discussions centred around museum objects and gain insight into how this flexible, low-cost method can be easily adapted for use within their own organisation.
Museums Without Borders
PRESENTATION MailChimp Auditorium
Multisite, Multicultural Institutions
SpeakerFrédérique Jamoli Head of International Cultural Development, International Olympic Committee
This presentation will look at the conceptual framework used in repositioning the Olympic Museum focussing on the notion that multisite, multicultural institutions must take local standards and customs into consideration. Equally central to the conversation is the question of a differentiated approach for audiences and target groups.
The Museum as a Tool for Cultural Diplomacy
SpeakerSumantro Ghose Deputy Director, Cultural Diplomacy Projects, Qatar
This presentation explores how museums increasingly serve as tools for cultural diplomacy and international relations. Is the increased involvement of Foreign Ministries a hindrance to independent museum practice? Or is it welcome recognition of the vital role museums have always played in intercultural understanding?
Sumantro Ghose will share with delegates his experience of developing international programmes in the UK and Qatar in partnership with other countries. The aim of this presentation is to give insights into cultural diplomacy and the effects of foreign policy on museum practice.
Building Bridges, Sharing Knowledge
SpeakerHeidi Mckinnon Executive Director, Curators without Borders
Within the context of international development, the fields of humanitarian response and emergency education are pathways for developing innovative, and socially relevant collaborations among museums, international non-government organizations (INGOs), and communities in need. This presentation will explore the complexities of and opportunities for reframing the museum mission and engaging with pressing humanitarian, environmental, and social justice issues through partnerships for educational, exhibition, and public programming development in under-served areas of the world. This presentation will offer concepts for expanding the role of the museum to address some of our most pressing societal issues and examples of innovative collaborations that marry international development and knowledge exchange in unconventional ways. The presentation will include a full scale model of a Learning Kiosk designed for use in the Dolo Ado refugee camp in Ethiopia in conjunction with Save the Children.
This session will be chaired by Jasper Visser, MuseumNext Practice.
www.museumnext.com 42
11:30 – 13:00
Making the Most of Your People
PRESENTATION Rhône Auditorium
A Talent Strategy for the Museum of the Future
SpeakerKaywin Feldman Director and President, Minneapolis Institute of Arts
Innovative practice is messy, failure-filled, and full of uncertainty – in a world that is unprecedentedly digital, noisy, savvy, and unforgiving. Museums don’t always have the most quick and nimble track record for risk and innovation because they don’t invest enough in their staff – one of the institution’s greatest assets. Hiring good people is the easy part; the team also must embrace failure and practice iterative development, while challenging assumptions about accepted museum practice. This session will describe how to develop practiced innovation leaders across the entire institution, driving experimentation, organisational learning, and strategy refinement.
The Force of the Freelancer
SpeakersRoos Wijnen Freelance Journalist and Cultural programmer,
Suzanne Sanders Art Historian
We see a rapidly growing culture of freelancers in the arts and heritage sectors that museum professionals must be aware of. The sector increasingly deals with a scattered field of expert knowledge on various levels, from curating to copywriting to design and development, the practitioners of which are very willing to work with museums and their collections. To consciously create space for individual entrepreneurs in museums organisational structures could be of invaluable worth, not only to these freelance professionals, but also to museums as modern institutions to encourage the dynamic and intimate connection with their public.
(Kai)zen Museums – Fostering a Culture of Innovation and Creativity in Museums
SpeakerAmeline Coulombier Vice-Director, Agence 9b+
Marketing, strategic planning, ROI… have become common words for museum professionals. If museums are integrating the efficiency mindset of private companies, they also inherit their less rejoicing aspects: work-overload, anxiety, stress and even burnout syndromes.
Museums are indeed subject to increasing performance expectations — building attendance, generating more revenues, programming ever more special events… The feeling of always needing to do more with less may leave personnel feeling overwhelmed.
Ameline’s speech will explore how a Kaizen approach can inspire museum managers to foster creativity, build supportive and engaging work environments to address both innovation and wellbeing within their organisations
Lucy Shaw, Oxford University Museums Partnership Programme Director, Oxford Cultural Leaders, will chair this session.www.museumnext.com 44
11:30 – 13:00
MuseumNext — April 19 – 21, 2015
Inzovu Curve: Rethinking Activation Within the Museum Experience
WORKSHOP St. Gervais Auditorium
FacilitatorsRoberta Tassi Design Fellow, Frog Design
Davide Casali User Experience Director, Automattic
Jason Ulaszek Executive Innovation Director, Manifest Digital
During the UX for Good annual challenge in Rwanda (June 2014) the facilitators partnered with Aegis Trust, the Kigali Genocide Memorial and the Rwandan people to develop a model that focuses on turning institutions that memorialise genocide into institutions that end it. This model, called the Inzovu Curve, contains three elements: the key stages needed to reach activation (pain, reflection, hope and action), the emotional experience (which can vary in terms of intensity across the different stages and according to the personality of the individual involved) and two key moments (epiphany and will) which are essential to successfully shift humans from awareness to action.
Delegates will learn how a memorial can become formative and transformative by applying behaviour change models. The story of the UX for Good challenge dealing with the Kigali Genocide Memorial also demonstrates the value of user experience and design research methodologies applied to the analysis and design of the visitor journey.
11:30 – 13:00
Tuesday 21 April
www.museumnext.com
Games – Transforming Museums from Within and Without
WORKSHOP CultureGeek Lounge
FacilitatorKate Kneale Director, HKD
Bogdan Spanjevik Artist in Residence, Blast Theory
John Sear Director, wallFour
Phoebe Marsh artist, producer
It is now widely recognised that museum games can build new audiences, bring collections to life and initiate social debate. In the digital age when museums are either fascinated with mobile applications or still not digitised at all – HKD are introducing the term “postdigital” as a new approach to building the relationship between collections and visitors. This term points to an attitude that is more concerned with being human than being digital. Museums are social spaces, and HKD are interested in creating human-to-human interactions in museums where the collections are triggers for meaningful and playful social exchange.
The workshop will demonstrate lots of “postdigital” gamification techniques becoming a kind of open- source game lab. Games made in the workshop will be downloadable by conference attendees who will be encouraged to try them in their museums and share their ideas about how they can be developed further.
(Please note that this workshop is limited to 60 participants)
11:30 – 13:00
Lunch
13:00 – 14:30
This Lunch break is sponsored by:
Visit izi.Travel at the BFM conference village
Mailchimp Auditorium
Enjoy a buffet lunch, network with your fellow delegates and visit the exhibitors in the conference village.
www.museumnext.com 46
MuseumNext — April 19 – 21, 2015
Emotion, Stories and Museums
PRESENTATION MailChimp Auditorium
Museums Offer Emotion and Transformation
SpeakerEdwin van Huis Director, Naturalis
Why do people go to museums and what do they learn there? Why are museums becoming increasingly popular? What do people expect from museums? And how can we fulfil our promise?
Using two major studies Edwin will look at the way museums design their exhibitions and facilitate more effective learning experiences: the contextual model of Falk and Dierking and Pine and Gilmores “Experience Economy.”
Emotionalising the Museum
SpeakerChristian Lachel Vice President, BRC Imagination Arts
The 21st Century museum faces a daunting challenge. Today, people can access all the information they need on a device they can hold in their hands. With this content at their fingertips, how do we provide an essential “only in the museum” experience that allows guests to connect with the collections, space and stories that engage them emotionally? The answer is to give visitors an emotional experience that takes them on a journey and makes them feel alive. No hand-held device can do this like a great museum experience can.
From Epic to Everyday: A Framework for Digital Storytelling
SpeakerSamir Patel VP, Creative Delivery, Blue State Digital
Museums have within their walls some of the most epic stories of our time. Digital has the power to move stories beyond the typical parameters of a single article, using new formats and channels to create easy entry points into a larger compelling narrative. By connecting everyday tales to an overarching and epic narrative, Museums can create deeper audience engagement with their content and mission.
Carl Grouwet, Cultural Manager, will chair this session.
14:30 – 16:00
Tuesday 21 April
www.museumnext.com 48
Tech Panel
PANEL Rhône Auditorium
The Museum Dashboard
SpeakersKati PriceHead of Digital Media, V&A
Chris Unitt One Further
The V&A needed a digital dashboard – or did they? Head of digital media, Kati Price, found herself at a crossroads. One route led to an insightful and actionable tool; the other to a meaningless and superficial report. She turned to analytics expert Chris Unitt for some help. They’ll explain what they learnt on the way, and share insights and tales of what works and what doesn’t when it comes to building a digital dashboard for your organisation.
Creating Synergy in the City
SpeakerAlex Tourski Director, izi. TRAVEL
izi.TRAVEL is a free mobile audio guide platform for cities and museums around the world, offering visitors an interactive storytelling experience.
In Geneva, izi.TRAVEL has worked closely with major museums and city authorities to enhance visitors’ cultural experiences through the platform. Collaboration and cross-promotion between the free, open-source mobile audio guide app, the city and museums has made it a success.
Changing Museum Culture of the Great Map
SpeakerJennifer Ross Digital Project manager, Royal Museums Greenwich
The Great Map brings the Museum’s largest open space to life with a huge interactive world map. Since it’s opening to the public in April 2013 it has become a valuable asset to the National Maritime Museum. In this presentation Jennifer will share the Museum’s experience and lessons learned about how The Great Map has lead to a culture change within the Museum and how creative labs, service design and volunteers helped them get there.
The Great Map is an ambitious project that set out to transform how visitors engage within the Museum’s largest open public space with both digital and analogue experiences. Since the launch they have learnt a huge amount about managing this large interactive space and how users explore and interact with it. They are now building upon that experience to tap into unforeseen potential and creating a culture that supports iterative development processes to digital production.
Shannon Darrough, Director, Digital Media, MoMA will chair this session.
14:30 – 16:00
Wearable Technology in Museums
WORKSHOP St. Gervais Auditorium
FacilitatorsMar Dixon Independent Consultant
Ryan Dodge Social Media Coordinator, Royal Ontario Museum
Mark MacLeod Head of Infirmary Museum, University of Worcester
Gawain Morrison CEO, Sensum
Wearable technology is predicted to be one of the big tech trends of 2015. You may have heard of popular wearable devices such as Nike Fuel Band or the Apple Watch, but in the next few years hundreds of millions of wearable devices are projected to be purchased by consumers.
What is wearable technology and how will it disrupt museums. This interactive workshop will mix presentations from an expert panel with hands on play with the latest wearable tech. This workshop is a must for anyone interested in how this major trend can benefit the museum sector.
MuseumNext — April 19 – 21, 2015
14:30 – 16:00
Tuesday 21 April
This event is sponsored by:
Flipping the Museum
WORKSHOP CultureGeek Lounge
FacilitatorJohn W. M. Leek Head of Education, Media Literacy, Netherlands Institute for Sound and Vision
Rixt Hulshoff Pol Sector Head of Education & Visitor Services Stedelijk Museum
Rinske Hordijk Project manager ARTtube
‘Flipping the classroom’ is silently changing the mindset of education. Learning becomes blended: online video lectures leave more time in the classroom for discussions and problem solving. A similar shift is happening with museums in relation to their audiences. “Online presence” is the keyword, with rich audio-visual museum websites, social media engagement and open online collections. More and more museums take up video production, broadcasting stories behind exhibitions, artworks and museum practise. This relatively new practise of museum video engages new (global) audiences and offers possibilities to establish a closer relationship with learning communities.
The workshop offers a new mind-set on ‘museums as multimedia producers’. Using a hands-on approach, participants will explore cross-media formats for children from 8+.
Examples of successful museum video-content can be found at:www.arttube.nl/en
www.museumnext.com 50
14:30 – 16:00
Drinks Break
16:00 – 16:45
This Break is sponsored by:
Mailchimp Auditorium
Enjoy a drink with us and take your last opportunity to network with fellow delegates and visit the exhibitors in the conference village.
MuseumNext — April 19 – 21, 2015
16.45 – 17.30
Key Take Aways and Closing Thoughts
Jim Richardson, Founder of MuseumNext, will close the conference.
Tuesday 21 April
MuseumNext — April 19 – 21, 2015
Platinum
Gold
Silver Supporting Partners
Supporting Partners – Geneva
Media Partners
Sponsors
www.museumnext.com 52
« With the support of a private Geneva foundation »
MuseumNext — April 19 – 21, 2015
The King Abdulaziz Center for World Culture is a large scale project spearheaded by a forward thinking Saudi Aramco initiative – and it’s one that you can use your expertise to play a key part in bringing to life. It’s not just this project that’s unique and exciting though. Join us, and you’ll quickly discover we can offer lifestyles just as stimulating as our careers.
As a global leader in the energy industry, we have the resources to cater to your every need. So whether you want to develop your career on a project that will gain global recognition, or explore a wealth of leisure activities – on your own, with colleagues or family – at Saudi Aramco, you’ll find you can do it all.
Come and visit us on Stand 8 to find out more, or for further information email: [email protected]
DREAM BIG at www.jobsataramco.eu/ma15
OPPORTUNITIES ON KING ABDULAZIZ CENTER FOR WORLD CULTURE
UPSTREAM
DOWNSTREAM
ENGINEERING & PROJECTS
RESEARCH & DEVELOPMENT
CORPORATE
HEALTHCARE
NICHE AREAS
MuseumNext — April 19 – 21, 2015
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POL Warsaw Polin Museum
JP Gifu Prefecture Museum
AUS Tasmania Museum of O
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SIN National M
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KEN Nairobi National Museum of Kenya
NL
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Meyvaert is one of the world’s leading manufacturers of museum display cases. We completed more than 1000 projects around the globe and continue to earn international recognition. We partner with museum directors, curators, conservation staff, architects, exhibition designers and building contractors to provide innovative museum displays and exhibition solutions.A solid expertise and technological foundation focused on customers needs, from lighting & conservation, to mechanical opening and electronic security systems. We provide display, security and climate-control solutions for museums and private collections worldwide. Our outstanding craftsmanship can be found in prestigious museums all over the world.
MEYVAERT Dok Noord 3 9000 Ghent Belgium T +32 9 225 54 27 F +32 9 224 36 11 [email protected] www.meyvaert.be
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INDIANAPOLISBUILDING INCLUSIVE MUSEUMS
MuseumNext is an international conference series which challenges the museum sector to discuss what’s next. In September 2015, the conference will take place in the United States for the �rst time, hosted by the Indianapolis Museum of Art.
In the past month the Religious Freedom Restoration Act in Indiana has caused outcry, with passionate calls to repeal a law that has been described as a license to deny service to people based on their sexual orientation.
MuseumNext believe that museums are places of exchange, institutions which belong to the people and that should welcome all, and this sentiment has been echoed by the leadership of Indianapolis Museum of Art who have called for the law to be repealed.
The issue of building inclusive museums isn’t limited to one state or to one group, at MuseumNext Indianapolis delegates will discuss how museums can make themselves more accessible to other key groups, ensuring that equality and diversity is paramount.
If you have something to say about how museums can be inclusive institutions, we are looking for speakers to share their opinions and experience in Indianapolis.
All presentations should deliver thought provoking insight, showcase innovative ideas, reveal ‘how to’ or even share stories of what not to do.
At the end of each session we want delegates to be able to take away knowledge that they can apply to their own work.
Further details can be found onwww.museumnext.com
In Partnership with
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POL Warsaw Polin Museum
JP Gifu Prefecture Museum
AUS Tasmania Museum of O
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CH Lausanne Olympic Museum
SIN National M
useum of History
UK
Gla
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AE Mekkeh Clock Tower
FR Limoges Musée Adrien Dubouché
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AE Mekkeh Clock Tower
KEN Nairobi National Museum of Kenya
NL
Am
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dam
Rijk
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NL Utrecht Catharijneconvent
Meyvaert is one of the world’s leading manufacturers of museum display cases. We completed more than 1000 projects around the globe and continue to earn international recognition. We partner with museum directors, curators, conservation staff, architects, exhibition designers and building contractors to provide innovative museum displays and exhibition solutions.A solid expertise and technological foundation focused on customers needs, from lighting & conservation, to mechanical opening and electronic security systems. We provide display, security and climate-control solutions for museums and private collections worldwide. Our outstanding craftsmanship can be found in prestigious museums all over the world.
MEYVAERT Dok Noord 3 9000 Ghent Belgium T +32 9 225 54 27 F +32 9 224 36 11 [email protected] www.meyvaert.be
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simply the best tailor-made display cases 1826
sincewww.meyvaert.be
MuseumNext — April 19 – 21, 2015
MuseumNext is presented by Sumo, a leading creative agency with an international reputation for promoting the arts through innovative marketing campaigns and in our spare time we like to give something back to the museum community by running MuseumNext.
www.sumodesign.co.uk
Networking > Participation >Process > Ownership > Apps > Make > Transition > Tools > Bridges > Games > Content >Opportunities > Blueprint >Thought Process > Space > On > Open > Dashboard > Process > Memory > Build > Change > Innovation > Story > Debate >