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From wayfinding to dayfinding Museumnext Europe Rotterdam 2017 Quérine van Casteren Part of Bloomberg Connects

Fabrique Talk: (Not) getting lost with the Tate app: from wayfinding to dayfinding - MuseumNext 2017 Rotterdam

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  1. 1. From waynding to daynding Museumnext Europe Rotterdam 2017 Qurine van Casteren Part of Bloomberg Connects
  2. 2. Amsterdam Delft Rotterdam
  3. 3. Hema+
  4. 4. Edinburgh International Festival+
  5. 5. Schiphol+
  6. 6. Tate+
  7. 7. Revolutionise the visitor experience Tate+
  8. 8. 6 To Dos to revolutionise the visitor experience Tate+
  9. 9. Understand the world behind the question To Do 1 Tate+
  10. 10. Tate BritainTate Modern Tate Liverpool Tate St Ives
  11. 11. 4 locations 300 exhibitions & activities 80.000 objects
  12. 12. Understand the world behind the question To Do 1 Tate+
  13. 13. Do research to get to know your user better To Do 2 Tate+
  14. 14. Discovery phase Context research Usability testing Concept phase Design & development phase Concept testing
  15. 15. Waynding
  16. 16. Daynding
  17. 17. From waynding to daynding
  18. 18. Do research to get to know your user better To Do 2 Tate+
  19. 19. Create a creative concept that inspires design To Do 3 Tate+
  20. 20. Your intuitive friendly companion to Tate
  21. 21. Create a creative concept that inspires design To Do 3 Tate+
  22. 22. Use technology wisely To Do 4 Tate+
  23. 23. Use technology wisely To Do 4 Tate+
  24. 24. Keep calm and stay focused To Do 5 Tate+
  25. 25. Visual identity under construction New CMS in development Audio in development UK NL = a challenge
  26. 26. 1. Product backlog 2. Sprint backlog 3. Sprint process 4. Sprint demo Sprint day One day Sprint Two weeks
  27. 27. Source: www.theodo.fr/blog/2016/05/build-a-perfect-scrumboard-with-trello-and-some-chrome-extensions/
  28. 28. Keep calm and stay focused To Do 5 Tate+
  29. 29. Never stop learning and improving To Do 6 Tate+
  30. 30. E.g. Popular artists Popular displays Engagement with audio Data
  31. 31. Show most visited areas and exhibitions in the gallery Heatmaps
  32. 32. Never stop learning and improving To Do 6 Tate+
  33. 33. Understand the world behind the question Do research to get to know your user better Create a creative concept that inspires design Use technology wisely Keep calm and stay focused Never stop learning and improving 6 To Dos to revolutionise the visitor experience Tate+
  34. 34. Enjoy your visit! Tate+ More information: fabrique.com/portfolio