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Presentation given at Mobile Monday's Melbourne in September 2010 on mobile app development across Nokia, Blackberry and Android platforms
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DEVELOPING FOR MOBILEOLIVER PALMERHEAD OF INNOVATION- TIGERSPIKE
Commercial & in Confidence
TIGERSPIKE DELIVERS PRODUCTS AND SERVICES ACROSS THE DIGITAL SPECTRUM
Digital Campaigns
Web Sites and Mobile Sites
DigitalEnterprise
Alerts
Data Capture
Broadcast
Handset
Bulletin Board
Messaging
CMS
Poll
Commerce
Quiz
Comp
Sales
Content
Social Media
Customer
Stream Controller
Digital Strategy
User Testing
Audience Analysis UI and UX
Scope Definition
Mobile Applications
Commercial & in Confidence
Apple Select Android Community
Leader
RIM Dev PartnerBlackberry Alliance
Forum Nokia Developer
Microsoft Gold Certified Partner
+
MULTI PLATFORM DELIVERY... FIT FOR PURPOSE
THE MOBILELANDSCAPE
MOBILE INTERNET USAGE WILL EXCEED DESKTOP BY 2014
Morgan Stanley – Internet Trends, April 2010
Commercial & in Confidence
IS IT REALLY ALL ABOUT THE NUMBER OF APPS YOU HAVE?
Mobile Developer Economics, 2010
Commercial & in Confidence
FROM A DEVELOPER PERSPECTIVE, PICK THE PLATFROM THAT MATCHES YOUR AUDIENCE
Mobile Developer Economics, 2010
Commercial & in Confidence
THE MOBILE ECOSYSTEM IS FRAGMENTED
Gartner Report, September 2010
Commercial & in Confidence
CASE STUDIES
Commercial & in Confidence
WEATHER CHANNEL FOR NOKIA OVI
Overview: Mobile application for Australia’s Weather Channel
Key Features: Shows detailed weather information localised for your region, ties in with the Weather Channel on Foxtel.
Launched in conjunction with Nokia’s new flagship handset, the N8.
Launches: October 2010
Commercial & in Confidence
EMERGE FOR ANDROID
Overview: Discover and share great music from the hottest new artists all from the comfort of your Android phone
Key Features: Similar to Triple J Unearthed, allows bands and budding DJ’s to upload their songs to a platform and then distribute their music to subscribers on the Cellular South network through an Android application
Launch Date: August 2010
Commercial & in Confidence
WHO2CALL FOR BLACKBERRY
Overview: Identifies which contacts you have that are on the Vodafone and 3 networks.
Key Features: Allows VHA customers to make free calls between friends on the same network.
Launches: October 2010
Commercial & in Confidence
TIGERSPIKE IS THE WORLD’S LEADING PERSONAL MEDIA COMPANY
Middle East
ASIA
Europe
North America
[email protected]@oliverpalmer
Head of InnovationTigerSpike Pty Ltd
