Obopay Confidential 2

Introduction to Obopay

Mobile Financial Services in India

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Obopay: What we do

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Obopay delivers customized solutions that enable market makers to offer their own branded mobile money services.

One global platform with customized delivery by partner/region.

End-to-End managed services: low cost of entry, rapid time to market

Digital Wallets Money Transfer (P2P) Disbursements Bill Pay

Minutes Top up Cross Border Remittance

M & E Commerce And more …with customization capabilities to meet partner needs.

Global Company: Redwood City CA (HQ), Paris, Bogota, Mumbai & Bangalore. Actively engaged with partners seeking to expand in new geographies.

Obopay: Who we are

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Investors: Alliance Bernstein, Redpoint, Qualcomm, Onset, Richmond Management, Wolfensohn & Co, Essar, Citi, SG, Nokia.

Employees: 250+, primarily focused on technology, customer delivery, and operations.

Platform: Resilient, scalable Java-based platform with customized delivery capabilities unique to partners in developed and emerging markets.

Partners: Go to market with partners in all geographies. Partners include Nokia, Societe Generale, MasterCard, FIS, Star (FDI).

PAYMENT NETWORKS

HANDSET MANUFACTURERS

RETAILERS

MNOs

BANKS

Live Services around the world

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PREPAIDPLATFORM

Obopay: Platform for Universal Payments

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Source : *Asian Development Bank, 2007. ^http://www.financialexpress.com/news/fe-editorial-banking-the-underbanked/586873/0

Mobile Financial Services Opportunity in India

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69% of population is unbanked^

50% of rural population keeps savings at home^

Underserved Migrant population in India

Student (Education / Skill training/ Competitive Exam

preparation

White collar (IT, services) Blue collar ( Labour for

Construction, infrastructure, transportation)

~1.2 Bn people /

~800 Mn cell phones/

~80000 bank branches*

Workforce ~ 761 Mn by 2012*

Age Spectrum :

51% < 25 years /

67% < 35 yrs*

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Source : *Asian Development Bank, 2007, website - fino.co.in ^http://www.financialexpress.com/news/fe-editorial-banking-the-underbanked/586873/0

Enablers for Mobile Financial Services

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Alternate approaches to Mobile Financial Services

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Factors necessary to drive successful mobile financial services

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The next 24 months

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Mass participation • All Banks and MNO’s will jump in the fray• BC’s are expanding their reach rapidly

Very substantial roll-out of Aadhar, easing the problems of KYC and authentication

• 600 Mn UID cards to be rolled out by 2014

Ecosystem of partnerships starting to form, will see multiple players come together

• Issuers, Merchants, Distribution players, post office, Govt and Private sector companies for disbursements and collections

Interoperability becoming the norm – accounts and merchant acceptance

NFAs and prepaid accounts will see wide geographic penetration with the network effect kicking in

• Faster uptake in regions with critical mass of customers, Urban consumers act as influencers in getting the rural customers signed up as well

• Emergence of remittance corridors • Usage frequency increasing with multiple use cases including paying for goods and services and

inward remittances from overseas• Mobile payments an everyday activity

India will have the largest base of mobile financial services users, multiple times the numbers that we see today in markets such as Kenya and the Philippines

Source : http://www.ciol.com/News/News/News-Reports/600-mn-UID-cards-to-be-rolled-out-by-2014/146587/0/

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Obopay: Growing with Partners

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@Obopay @DChandnani

www.obopay.com

Thank you

Obopay Confidential