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For the complete report, get in touch with us at : [email protected] Unified Communications market inIndiais currently undergoing through a phase wherein the market can be characterized with steady growth and a cut-throat competition amongst players operating in the market space. Primarily, the market is boosted by the ongoing proliferation of high speed internet services such as 3G and broadband. Further, the demand to incorporate mobility amongst corporations is also raising the demand for UC based technology so as to facilitate seamless flow of information and data. The market comprises of multiple segments including voice based communications, conferencing and messaging & calendaring. “Currently, the market is growing at a compounded annual growth rate of 23.5%,”says Mr. Kalyan Banga, Product Manager at Netscribes. An array of factors including rising enterprise mobility, availability of 3G and broadband services, abundance of smart portable devices and the presence of a tech savvy youth population basically propel the market forward. Cloud computing has become a significant part of the UC market wherein players hailing mostly from the small and medium business segment opt for hosted UC services and solutions. This typical behavior is mainly because of the tendency to avoid the upfront capital costs associated with the deployment of UC solutions. “The UC market will see investments pouring in from the SMB space which in turn is expected to grow at a steady CAGR of around 16%” added Kalyan.
Citation preview
Unified Communications Market – India
March 2012
Executive Summary
Market
Benefits
� An in-depth analysis of the UC market brings forth various benefits of UC deployment which can be enlisted as:
� Tangible cost savings
� Better productivity
� Improved ROI
� The Unified Communication Market in India is undergoing through a growth phase wherein it is experiencing a
CAGR of 23.5% and is poised to reach a market size of INR xx bn by 2016
� In 2011, the market was valued at INR yy bn, out of which voice based communication, conferencing and
messaging and calendaring accounted for INR aa bn, INR bb bn and INR cc bn respectively
� Currently, the market is flooded with both foreign and domestic established players, wherein they face a stiff
competition
Drivers Challenges
2UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Driver &
Challenges
Competition
UC Vendors
AT& T Alcatel Lucent
Dell Cisco
Nortel Avaya
Drivers
�Rise in enterprise mobility
� Proliferation of 3G and broadband
�High presence of smart devices
�Growing youth population
Challenges
�Government restrictions
� Lack of awareness
•Introduction
•Market Overview
•Technology
•Deployment Strategies
•Benefits of Unified Communications
•Cloud Based Unified Communications
•Drivers and Challenges
3UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
•Drivers and Challenges
•Vendor Opportunity�Public Sector
�SME Sector
•Technology Trends
•Competition
•Strategic Recommendations
•Appendix
Unified Communications – Typical Framework
Branch Offices Salesforce / Remote WorkersCorporate Headquarter
VoIP Phone VoIP Phone
Standard Phone
4UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
InternetInternet
Source: xxx
VPN Connection
VoIP Phone
VPN Connection
VPN Connection
Standard Phone
VPN Connection
• The unified communications market in India is witnessing a significant growth factor wherein the CAGR hovers at around 23.5% and was valued at INR xx bn in 20--� Considering the current growth rate and the prevailing opportunities, the Indian market is poised to reach an impressive market size of
INR yy bn by 2016
• Major influencing factors in the market comprises of proliferation of broadband and 3G services and rising enterprise mobility
• The urgency to curtail costs and increase work productivity amongst organizations simultaneously, is boosting the market by leaps and bounds
• The market is primarily dominated by established players including Cisco, Avaya, Microsoft, Genesys and Aspect Software to name a few
• Other players such as Polycom, Siemens, Servion and NEC have marked an impressive presence in the market space• Some players such as BT, Verizon and AT&T follow a separate business model wherein they form alliance with vendors to offer
Need for business collaboration across industry verticals is
primarily fueling growth in the UC market
Unified Communications Market Overview - India
5UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
• Some players such as BT, Verizon and AT&T follow a separate business model wherein they form alliance with vendors to offer infrastructure as a service to organizations
Source: xxx
Indian Unified Communications – Market Size & Growth
INR bn
c
b
a
0
23.5%
2016e2015e2014e2013e2012e20112010
Messaging & CalendaringConferencingVoice Based
SAMPLE Unified Communications – Benefits
• Several cost savings associated with UC implementation can be enlisted as below:� Xxx
� Yyy
� Zzz
Tangible Cost Savings
Better Productivity
6UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx
• ROI calculation of UC cannot be directly measured in terms of monetary units, however the following
points will help understand the various returns of a UC solution� www
� Xxxx
� yyy
• Some of the factors enhancing the work productivity can be enlisted as below:� Abc� Def
Improved ROI
SAMPLE Unified Communications – Tools and Solutions
Voice
Communication
IP PBX / Hybrid VoIP Communication
Software
Audio Conferencing Video Conferencing
7UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx
Conferencing
Messaging
&Calendaring
Audio Conferencing Video Conferencing Web Conferencing
Instant Messaging Unified Message Software
SAMPLE Cloud Computing Based Unified Communication – Typical
Framework
Office voice serverData mining &
synchronization
Client application
gateway
Cloud based UC services / solutions offered by vendors
Services or solutions comprise of
various applications or softwares
facilitating communications on a
real-time basis such as Microsoft
365, Google IM services,
Microsoft's Skype of Nimbuzz to
name a few
UC mobile phone
UC desktop / laptop
8UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx
Unified Communication Vendors
Office Voice Environment
IP PBX Legacy PBX
UC PDA / Tablet PC
SAMPLE Cloud based UC is one of the best suited options for
companies operating on low IT budget and expertise
• xxx
Cloud based UC - Overview
9UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx
Reasons to opt cloud computing
• xxx
Cloud based UC - Security
• xxx
SAMPLE Cloud based UC is one of the best suited options for
companies operating on low IT budget and expertise
Facilitates both inbound and outbound data transmission
Users
Firewall
Antivirus, URL
10UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx
Applications, products and services to support Instant messaging, video calling,
audio calling, text file sharing, multimedia file sharing
URL checking, content control,
logging and archiving
Cloud based protection
Service / application providers
Drivers & Challenges – Summary
Drivers
Rise in enterprise mobility
Challenges
11UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Rise in enterprise mobility
Proliferation of 3G and broadband
High presence of smart devices
Growing youth population
Government restrictions
Lack of awareness
SAMPLE Vendor Opportunity - Summary
Vendor Opportunity
•Government/ public sector scenario
•Investments
Public Sector SME Sector
12UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
•Investments
•Key factors driving the adoption rate
•Key technologies with strong future
prospects
•Strategy to generate maximum profit
•Prospective leads for UC vendors in the
Indian UC market
•Market share
•Drivers
•Challenges
•SMB investment scenario: 2010 – 2015e
•SMBs preference for technology
SAMPLE Public Sector (1/2)
Government / Public
Sector Scenario • xxx
13UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx
Investments• xxx
• Cumulatively, GoI is anticipated to invest about INR xxx bn over the coming five years
Key Factors Driving
Adoption Rate
• Some of the key influencing aspects which propels the UC adoption in government sector
can be enlisted as follows:� Xxx
� Yyy
� Zzz
� aaa
SAMPLE IT expenses of SMBs for UC solutions and products exhibits
a sound market scope for vendors
•SMBs in India are poised to shell out a significant amount of their total revenue for UC adoption in the ensuing years
•Messaging & calendaring, conferencing and enterprise voice communications are most widely adopted technologies
•The following illustration will provide a clear picture of the overall IT expenses of SMBs with respect to these technologies
2010 2015e
aa
14UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx
b
a
c
Audio Conferencing Messaging and CalendaringVoice Conferencing
The Change
INR xx bn
INR yy bn
INR zzbn
INR aa bn
INR bb bn
INR cc bn
c
a
b
Competition - Summary
• Microsoft
• Cisco
• Avaya
• Nortel
• Alcatel
IP Telephony
Messaging
Conferencing
15UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
• Microsoft
• IBM
• Cisco
• Avaya• Microsoft
• Cisco
• Avaya
• Polycom
• Genesys
SAMPLE Major Public Companies - Summary
4,500,000
9,000,000
Net Profit/Loss
Size of the Bubble represents Market Capitalization in INR mn
16UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx Note: All figures are in INR mn and are based on the latest financials available
-4,500,000
0
-100,000 0 100,000 200,000 300,000 400,000 500,000 600,000
Total income
eeedddcccbbbaaa
SAMPLE Public: Foreign Company – xxx. (1/3)
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock ExchangeIndia Head Office
New Delhi
17UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx
Key People
Products and Services
Stock Exchange
Category Products/Services
xxx xxx Name Designation
Note: The list of products and services is not exhaustive
India Head Office
SAMPLE Public: Foreign Company – xxx. (2/3)
Financial Snapshot Key Ratios
Financial Summary
• The company incurred a net profit of INR xx tr in FY 2011, as
Net Profit/LossTotal Income
2010
b
c
d
0
Profit
INR tr
2011
b
c
d
Revenue
INR tr
a a
20092008
Particulars y-o-y change
(2011-10)2011 2010 2009 2008
Profitability Ratios
Operating Margin -6.02 9.49% 15.51% 17.02% -1.33%
Net Margin -12.65 3.27% 15.92% 10.09% -1.87%
Profit Before Tax Margin -9.14 5.26% 14.39% 15.00% -3.61%
Return on Equity -14.07 3.95% 18.03% 12.20% -2.44%
Return on Capital Employed -3.32 5.06% 8.38% 9.08% -0.76%
Return on Working Capital 90.27 -53.87% -144.14% -105.81% 11.98%
Return on Assets -5.94 1.55% 7.49% 4.64% -0.89%
Return on Fixed Assets -15.65 3.91% 19.55% 12.51% -2.39%
Cost Ratios
Operating costs (% of Sales) 6.25 90.43% 84.18% 82.86% 101.37%
18UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
• The company incurred a net profit of INR xx tr in FY 2011, as
compared to net profit of INR yy tr in FY 2010
• The company reported total income of INR aa tr in FY 2011, as
compared to INR bb tr in FY 2010
• Xxx
• xxx
Key Financial Performance Indicators
Indicators Value (dd/mm/yyyy)
Market Capitalization (INR mn) 9752886
Total Enterprise Value (INR mn) 13033948
EPS (INR) 0.66
PE Ratio (Absolute) 46.90
Improved DeclineSource: xxx
Operating costs (% of Sales) 6.25 90.43% 84.18% 82.86% 101.37%
Administration costs (% of
Sales)4.21 30.65% 26.44% 25.60% 39.51%
Interest costs (% of Sales) 0.38 2.79% 2.41% 2.75% 2.73%
Liquidity Ratios
Current Ratio 24.98% 0.75 0.60 0.68 0.53
Cash Ratio 29.27% 0.24 0.19 0.20 0.10
Leverage Ratios
Debt to Equity Ratio 10.59% 1.56 1.41 1.63 1.74
Debt to Capital Ratio 4.43% 0.37 0.35 0.39 0.42
Interest Coverage Ratio -47.75% 3.43 6.57 6.24 -0.50
Efficiency Ratios
Fixed Asset Turnover -1.74% 1.18 1.20 1.23 1.25
Asset Turnover 1.61% 0.47 0.46 0.46 0.47
Current Asset Turnover -7.66% 5.50 5.96 4.86 5.47
Working Capital Turnover 83.79% -16.32 -8.88 -10.41 -6.26
Capital Employed Turnover 7.90% 1.20 1.11 1.20 1.28
SAMPLE Public: Foreign Company – xxx. (3/3)
Key Business Segments Key Geographic Segments
0%
50%
100%
20112008 20102009
0%
50%
100%
2008
xxxAdvertising Solutions
Wireline Other
Wireless
19UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx
Key Information
Description Details
Overview
• AT&T Inc., together with its subsidiaries, provides telecommunications services to
consumers, businesses, and other providers, globally
• The company was formerly known as SBC Communications Inc. and changed its name to
AT&T Inc. in November 2005
Most Recent Auditor • Ernst & Young LLP
SAMPLE SWOT Analysis – AT&T Inc.
•A
•B
•C
•D
Strength
•E
•F
Weakness
20UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
Source: xxx
SWOT
•G
•H
Opportunity
•I
•J
Threat
SAMPLE Strategic Recommendations
xxx
xxx xxx
21UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
• xxx • xxx
Source: xxx
Thank you for the attentionThe Unified Communications Market report is a part of Research on India’s Telecommunication Series. For more detailed information or customized research requirements please contact:
Kalyan BangaPhone: +91 33 4064 6215
E-Mail: [email protected]
22UNIFIED COMMUNICATIONS MARKET - INDIA.PPT
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &
corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.
Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.
Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.
or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior
permission is required for guidelines on reproduction.
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