Leveraging social media to engage prospective

customers

Panning for Gold

Liz StraussSocial Media Strategist

Founder, SOBCon

Twitter: @LizStrauss

Listen Actively

Social Listening - ContextSet aside our world view.Hear other perspectives.Challenge our assumptions.

Whole conversations are important too.

Test What You Hear

Social Engagement - ContentAsk folks what they’re saying.Confirm the message.

messages sent ≠ messages received Testing, constantly testing.

Build from part to whole.

Adjust and Adapt

Social Media – Change AgentSteering, not controlling.Check the bias of the tools. Reconfigure inside to outside.

Incorporate learning.

Share

Social Media as CommunicationsMake it fun to share your message.Make them feel proud to pass it on.Say thank you to everyone who does.

Tell a friend who’ll tell a friend.

The best promotion is to promote other people.