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Linked data - What it does, what it needs

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The Department of Informatics and the Web of Data Meetup is hosting a panel discussion about the use and potential of Linked Data and Semantic Web technologies. A number of professionals from various organisations such as the BBC, ODI, EuroMoney and Affectv will describe how they are currently using semantics and discuss what further work is needed to bring this emerging technology to the mainstream. This event is open to the public but please sign up through theWeb of Data Meetup page to guarantee a place. At this event, industry professionals will discuss how they are using linked data and semantics and what direction they would like to see research in this field go. The four panelists will each present their position for 10 minutes followed by a panel discussion. Speakers: - Fabio Colasanti, Data and Information Architect, EuroMoney - Tom Heath, Head of Research, ODI - Sofia Angeletou, Senior Data Architect, BBC - Pravin Paratey, CTO, Affectv http://www.meetup.com/Web-Of-Data/events/155068962/

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Page 1: Linked data - What it does, what it needs
Page 2: Linked data - What it does, what it needs

What powers the internet?

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What powers the internet?

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Advertising

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Annoying if not relevant

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Ads should be relevant

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Should answer

Who, Why, What, Where, When

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Affectv is anaudience technology

company

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Understand the content people are interested in and

who they interact with

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Data

50+ Data partners

400m+ unique users

7b+ interactions

130m+ shares

16 markets

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Linked Data

2%

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Linked Data

2%

1. Proprietary ontology2. Wikipedia / DBPedia3. Open Data

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Identifying Demographics

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“I love Justin Bieber”

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Identify Demographics

Website content

Entity extraction

Semantics augmented

DisambiguationIdentification

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“I love Justin Bieber”

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Identify Demographics

Website content

Entity extraction

Semantics augmented

DisambiguationIdentification

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“I love Justin Bieber”Teen sensation

Music

Canadian

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Identify Demographics

Website content

Entity extraction

Semantics augmented

DisambiguationIdentification

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Advantages

● Reduces Ambiguity

● Adds knowledge

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1. Not enough linked data

2. Multiple standards to describe data○ Makes sense for intranet○ Bad for internet

Challenges

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Opportunities

Individuals, Enterprises

Government, Universities

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Open graph initiativehttp://affectv.co.uk/technology

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We are hiring

Full-stack, Javascript

Data Science, Big Data

http://affectv.co.uk/team