Leveraging LinkedIn for Good

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This session will cover how NGOs can leverage LinkedIn to gain knowledge, build awareness, and develop community. We will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profiles. Presented by Deepa Sapatnekar, Head of Communications, LinkedIn India, Korea & MENA, at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.

Text of Leveraging LinkedIn for Good

  • 1.Leveraging LinkedIn for GoodDeepa SapatnekarHead of CommunicationsLinkedIn - India, Korea, MENA region

2. Build your brand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced search, Board Connect) Share knowledge & insights (LinkedIn Today, InfluencerFollow, Groups) Fill the structural gap (InMap based connecting) 3. LinkedInsMissionConnect the worlds professionalsto make them more productive and successful 4. LinkedIn for GoodsMissionConnect the talent and passion of professionalswith opportunities to use their skills to make apositive impact on the world 5. Did you know?78%of professionals would like to join a nonprofit board*70%of LinkedIn members agree that it is really important for volunteeropportunities to match their skills and interest**75%of LinkedIn members would be open to virtual volunteeringopportunities that use their specific skills and talents**Sources:*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research**2011 LinkedIn Volunteer Survey 6. Challenge: Expand the Board with specific skill setsSolution: LinkedIn Jobs Network drove posts virally tothe right candidates 26 qualified applicants in 30 days Filled 2 Board seats with senior execs in Operations & Marketing With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community. Johanna Dalton, Executive Director, Goldies Place 7. Are nonprofits on LinkedIn? 4M nonprofit pros 130K nonprofit orgs From 205 countries 9% of LinkedIn 1M groups are NPO owned 8. Using LinkedIn to recruit 9. Build your brand 10. Build your brand Share the causes you care about Encourage your board members, donors, volunteers & employees to add the field to their profile 11. Add Volunteer/Causes sectionhttp://www.linkedin.com/profile/edit-volunteering-combined 12. Build your skills reputation 13. Build your skills reputation 14. Grow yourcommunity 15. Create a presence on LinkedIn Company Pages 16. Update and track followers 17. Leverage Products and Services 18. Find Talent- Volunteers, Board & Staff 19. The magic of Advanced Search 20. The magic of Advanced Search 21. Board Connect Find board members for your cause Secure funding Find passionate volunteers 22. Leverage your networkFind Relate Engage Research Contribute, & PersonalizeConnections Leverage Insights Connections 23. Share knowledge &Insights 24. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow 25. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow 26. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow 27. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow 28. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow 29. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow 30. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow 31. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow 32. LinkedIn Today 33. Thought leadership via Groups 34. Creating a nonprofit group on LinkedIn 35. Creating a nonprofit group on LinkedIn 36. Fill the structuralgap 37. Why connections matter1st Degree 5002nd Degree110,0003rd Degree4,000,000 38. Redundant connections 39. Be the broker in the structural gapInMaps - http://inmaps.linkedinlabs.com/ 40. Connect with your alumni to build your network http://www.linkedin.com/college/alumni 41. Leverage your networkFind Relate Engage Research Contribute, & PersonalizeConnections Leverage Insights Connections 42. Build your brand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced search, Board Connect) Share knowledge & insights (LinkedIn Today, InfluencerFollow, Groups) Fill the structural gap (InMap based connecting) 43. Quick resources nonprofit.linkedin.com (Board Connect) learn.linkedin.com & help.linkedin.com Group called LinkedIn Nonprofit Solutions