Leveraging LinkedIn for Search and Staffing

Business Development

Topics we’ll cover

Ø  Build your brand Ø  Engage your network Ø  Recruit new clients §  Leverage commonalities §  Gain market intelligence §  Generate new leads

Ø  Q&A

2

Build your brand

#HiretoWin

What is the number one activity performed on

LinkedIn?

4

 Make your profile speak for itself

6

The anatomy of a well-branded profile

Be Found Easily with Descriptive Headline

Essential links

Engaging, friendly picture

Killer summary

Custom public profile link

Engage your network

#HiretoWin

 Going in with a hard sell isn’t working anymore The numbers don’t lie

 75%  of B2B purchases are influenced by Social

Media.

57% of buying decisions are made before a sales rep

is involved.

97% of cold calls do not

work.

Alex Hisaka, Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved (http://lnkd.in/dV_QnP3), (July 21, 2014).

8

 Your Personal Status Updates Think like a marketer. Engage with your network.

Ø  Follow the rule of Three’s ü  Personal post ü  Industry post ü  Company related post or job

Ø Be a thought leader Ø Be visual Ø Be interactive

9

92% of B2B buyers engage with sales professionals who are known industry thought leaders.

(Source: Survey of 1,500 LinkedIn members who influence or make B2B purchases and are Managers or above).

Recruit new clients

#HiretoWin

According to a survey of B2B buyers or influencers on LinkedIn: Only 4%

had a favorable impression of a salesperson who reached out cold. But 87% had a favorable impression of a

salesperson who was introduced to them through someone in their

professional network.

(Source: Survey of 1,500 LinkedIn members who influence or make B2B purchases and are Managers or above). 11

Linkedin.com

12

Live Demo

Recruit clients

Search posted Jobs

Navigate to company

employees +

jump into RPS Identify key hiring

managers +

leverage commonalities

 Posted Job leads

13

Recruit clients

Time at Company Less than 1 year

Current Company = new client targets!

 Companies adding talent

What type of hires do you specialize in?

14

Recruit clients

Build your target client list under

Any Past Company

Create a Search Alert!

 Know when your current and target clients may have openings

Follow each of your current and

target clients’ Company Page

15

 Your LinkedIn Business Development Strategy

16

Key Takeaways

 Build a profile that markets to clients and candidates

Engage your network to stay top of mind Personal Status Updates

 Recruit new clients by leveraging commonalities Alumni functionality LinkedIn Groups Company & Career Pages Use refinement filters + Search Alerts in Recruiter Professional Services

 Business Development on LinkedIn: The Staffing Agency’s Guide

Coming soon!

Now Available! linkd.in/1rCwGtu