LANDING PAGE OPTIMIZATION – DOUBLE YOUR

CONVERSION RATES

Today you can achieve higher turnover of your visits to potential sales in a less risky way by using the landing page optimization technique.

What is conversion rate optimization?

This is an effective way of making your website’s landing page generate

better visitor traffic. That is, your website will

increase more leads and sales. So far, it is the fastest and easiest

means to increase sales without having to spend more money in finding out how to augment

sales.

To attain increasing conversion rates, the following aspect in your website must be tested: headlines,

images, graphics, button test, testimonials, pricing, and button

location among the many segment in your site that must be painstakingly scrutinized.

What to optimize for maximum conversion rates?

Headline

Headline is the primary component of your site because this is the first page

that visitors get to see and read. This is the drawing point where visitors decide

to stick around or leave. Use this page to inform them about the benefits of your

products or services. Be precise and straightforward about what they can get

in your landing page.

OfferThis is what we call the “call to action” component. This is

where you encourage them to act, they can either purchase, sign-up or

opt-in. 

LeadThe “lead” or

otherwise known as the first paragraph must be inviting, emphasizing the

strongest benefits they can elicit thus,

wanting to read more.

Benefits

List the product according to its benefit or value

according to your target market. Meaning, write

the most valuable benefit

they can get from your product or

services down to the least.

Images

Avoid using just attractive pictures but those that portray what benefits they can obtain from what you offer. Study

shows that pictures are best located on the left side of the description. More so, people love to read captions written below the pictures.

Importantly, make your pictures clickable that will

bring your customer to the order page or sign-up

page.

Appearance

According to studies conducted by the Stanford University, 46% of online sales

are lost because of its appearance. People tend not to buy from a particular site

because of the lack of professionalism in their website. Professional looking

websites creates trust among potential customers, thus, significantly transforming visits into sales.

There are more important

components that affect how your conversion rates perform

such as buttons, pricing,

testimonials and the like.

Optimize your landing page

and start enjoying

auspicious visits to your site.

For more information, visit our site at

http://www.maxymiser.com/resources/landing-page-optimization