Is Email Throttling Essential For A Successful Marketing Campaign?

By: Alphasandesh.com

• There are many factors involved in a successful email marketing campaign and email throttling is one of them.

• Email throttling usually results in enhanced deliverability and lesser email bounces. But its accomplishment depends on various factors. There is no such formula for when, how and who to throttle. It is a continuous method of modifying, testing and evaluating data, but the attempt should be remunerated with a small set of email metrics and analytics to apply.

Inception

• Actually, email throttling is a method of controlling the quantity of emails sent to one internet service provider or remote server at a particular time. Every now and then ISPs obstruct messages when a high amount is delivered from one sender at one time because they might consider it spam.

What is email throttling

Benefits of email throttling• It is responsible for maximizing the response rate to your

email campaigns and offer a prolific testing base for future email sending.

• Helps in increasing email deliverability• Reduces spam complaint rate• Lessens the web traffic bounces

Increase email deliverability• The slower you deliver

your message, the less are the chances that you will be regulated towards email frequency filters or blocks. Many internet service providers and companies are responsive to mail density and adjust their filtering systems to feature a higher spam score to messages that come in large groups.

Reduces spam complaint rate• Likewise, different ISPs

check a sender's reputation based on the number of unwanted email spam complaints that they produce over a definite period of time. Yet, again throttling your email can help in reducing the spam complaint rate.

Lessens the web traffic bounces• Increasing your delivery

over time also improves the resultant web traffic over time, thus lessening traffic bounces and ensuring the best website performance for your prospective buyers, registrants and users.

Conclusion• Albeit you are only sending

out a thousand emails in your campaign you may see enhanced deliverability. The only exemption to this rule is if your lists are enormously clean. But, yet with a very clean list, you may get even improved results by making use of throttling.

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