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Have you hit a wall trying to raise capital for your business? Try crowdfunding with Kickstarter! This seminar will walk you through the steps of creating a multi-touch, cross-platform campaign using the PPLE (plan, prepare, launch engage) Method. You’ll walk away with the “Ultimate Kickstarter & Crowdfunding Campaign Kit” and a personalized roadmap that will lead your campaign to success! Presentation by Marty Koenig, CxO To Go
Citation preview
Make Your Kickstarter Crowdfunding Campaign Insanely Successful
Marty KoenigCEO of CxO To Go and CrowdfundEnergy
DO WHAT YOU LOVE .. WE’LL DO THE REST
Agenda
• Who is Marty?
• Expectations & Benefits
• Stats
• How NOT to do a Crowdfunding Campaign
• The PPLE MethodTM
• Q&A
How You Will Benefit
• Learn about free resources and tools to help set your campaign apart from the rest
• Use the PPLE method• Discover pitfalls to avoid• Get the “Ultimate Kickstarter &
Crowdfunding Campaign Kit.” Free + Bonuses
• Create a multi-touch, cross-platform campaign
• Not a pitch, just an opportunity to learn
Me
Stats
• 21% raise not a single penny
• 90% of the 30%-ers meet or exceed goal
• Campaigns That Take These Six Actions Raise 8 Times More Money Than Campaigns That Don’t
How NOT to do Crowdfunding
• Kickstarter and Crowdfunding No-No’s
• Post and Hope – Craigslist
• The Nike Approach
• US and UK Only
• Prohibited Projects
• Set It and Forget It
• Don’t Plan and Prepare and Engage Your Tribe
Prohibited on Kickstarter
• Alcohol (prohibited as a reward)• Automotive products• Baby products• Bath and beauty products• Contests (entry fees, prize money, within your
project to encourage support, etc)• Cosmetics• Coupons, discounts, and cash-value gift cards• Drugs, drug-like substances, drug
paraphernalia, tobacco, etc• Electronic surveillance equipment• Energy drinks• Exercise and fitness products• Eyewear (sunglasses, prescription glasses, etc)• Financial incentives (ownership, share of
profits, repayment/loans, etc)• Firearms, weapons, and knives• Health and personal care products
• Heating and cooling products
• Home improvement products
• Infomercial or As-Seen-on-TV type products
• Medical and safety-related products
• Multilevel marketing and pyramid programs
• Nutritional supplements
• Offensive material (hate speech, inappropriate content, etc)
• Pet supplies
• Pornographic material
• Projects endorsing or opposing a political candidate
• Projects promoting or glorifying acts of violence
• Projects using Kickstarter simply to sell existing inventory
• Raffles, lotteries, and sweepstakes
• Real estate
• Rewards in bulk quantities (more than ten of an item)
• Rewards not directly produced by the project or its creator (no offering things from the garage, repackaged existing products, weekends at the resort, etc)
• Self-help books, DVDs, CDs, etc
Unsuccessful Live Campaigns
• http://www.indiegogo.com/endymio
– My Review In Process
• http://www.indiegogo.com/letusfinishCastillodreamhome
– My Review - Download
PLAN– Kickstarter Candidate?
– Tribe/Social Following
– Competitive Research
– Target Audience
– Lay out Timeframe
– Frame up Rewards
– Financial Plan
– Build Your Story
– Back Some Projects
PREPARE– Messaging– Keyword Search– Use Cases– Complete Story– Review Other Campaigns– Reach Out– Design Rewards– ID Fans and Evangelists– Script/Shoot Video– Landing Page/Countdown– Build Buzz– Prepare Social Media– Press Releases
LAUNCH– Open the Floodgates
– Tribe/Social Following
– Email Campaign
– FB, Twitter, LI
– Leverage Networks
– Blogger Sharing
– Local Guerilla Mktg
ENGAGE– Relentless
Communications
– Updates on/offline
– Promote, Promote
– Focus on Tribe/Social Following
– Ongoing Email Campaign
– FB, Twitter, LI
– Status Updates
– Mid-Campaign Wild Card
Free Resources
• YouTube• Blog Sites• Celebrity Bloggers• Facebook• Relationships• Social Media• Your Financial Plan• Your Marketing Plan• Your Discipline and Persistence• Books, Tools, Examples, Other Campaigns
Successful Campaigns
http://www.kickstarter.com/discover/most-funded
What Projects to Fund
Special Offers
1. Free BookInside the book: Bonuses: - 2. Kickstarter Score &
3. Huge List of Crowdfunding Siteshttp://money.cxotogo.com/crowdfundingbookspecialoffer
4. This presentation – same site
5. A Real Crowdfunding Review Examplehttp://money.cxotogo.com/crowdfundingbookspecialoffer
Q&A
More Help?
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