2 0 A M A Z I N G K I C K S TA RT E R T I P S T H AT C A N T U R N Y O U R C R O W D F U N D I N G

J O U R N E Y I N T O A M E S M E R I S I N G R I D EV I A T H E G A D G E T F L O W. C O M

“Having one creative idea isn’t the only criterion that can take you

through the entire process of crowdfunding on Kickstarter easily.

What’s equally important is how you get your consumers glued to your

product and eventually land up backing for it. ”

1. Make sure your funding Goal is well calculatedkeeping in mind the mass production costs and every other detail that’s required to get your product manufactured in large scales post the funding period. Once made live, the funding goal cannot be changed on Kickstarter.

2 . T H E P R O J E C T T I T L E A N D C O V E R I M A G E A R E T H E T W O M O S T I M P O R TA N T D E TA I L S

That’s because these are the things that gets highlighted every time your project gets shared on social media or via emails. Try to make them as eyecatching as possible as these have the potential of being your doorway to success.

3.Think carefully before setting the Project DeadlineOnce set, it cannot be altered. According to Kickstarter rules, you could choose upto 60 days for keeping your project live. Thus, select a possible funding period depending on your priorities.

4 . D E C I D I N G U P O N T H E R I G H T C AT E G O R Y

can be a bit confusing at times especially when you find it fitting in more than two categories. In such cases, you could take help from your peers or the Kickstarter professionals themselves in choosing the right option.

5. Use your best words– T O M A K E Y O U R P R O D U C T ’ S S H O R T B I O S O U N D

U N I Q U E A N D AT T R A C T I V E . T H I S I S , A F T E R A L L , T H E D E S C R I P T I O N T H AT ’ S G O I N G T O A P P E A R O N T H E P R O J E C T ’ S W I D G E T W H E N I T W I L L B E D I S P L AY E D U N D E R T H E S P E C I F I C P R O J E C T C AT E G O R I E S O N

K I C K S TA R T E R .

6 . M A K E S U R E Y O U R P E R S O N A L B I O I S W E L L E X P L A I N E D

U N D E R T H E “ P R O J E C T B Y ” C A T E G O R Y. I T G I V E S T H E B A C K E R S A C L E A R I D E A O F T H E S O U L S O R T H E C O M PA N Y B E H I N D T H E P R O J E C T. Y O U C O U L D A L S O G I V E R E F E R E N C E S T O Y O U R P R E V I O U S K I C K S TA R T E R C A M PA I G N S ( I F A N Y ) T O I N C R E A S E T H A T T R U S T FA C T O R A M O N G S T Y O U R B A C K E R S .

7 . H AV I N G A S E PA R AT E W E B S I T E F O R Y O U R P R O D U C T always works as an additional portal which helps you to explain your products without following any guidelines other than your own. Your backers gain more confidence in spending money for your idea because now they get an assurance of reaching out to you outside Kickstarter as well.

8 . E X P L A I N Y O U R P R O D U C T I N D E TA I L O N T H E C A M PA I G N PA G E .

H A V E S E PA R A T E H E A D L I N E S F O R E A C H D E TA I L Y O U ’ L L B E E X P L A I N I N G , B E I T T H E O V E R V I E W O F T H E P R O D U C T, T H E F E A T U R E S I T C O M P R I S E S O F, T Y P E S A N D C O L O R S ( I F A VA I L A B L E ) , W H A T L E D T O T H E

I D E A O F F I N D I N G I T E T C .

9 . N E V E R L O S E O U T O N G R A B B I N G T H E AT T E N T I O N F R O M T H E P R E S S .

T R Y T O G E T S O M E C O V E R A G E O N Y O U R L O C A L N E W S PA P E R S O R T H E O N L I N E N E W S P O R TA L S A N D M A K E S U R E T O H I G H L I G H T T H E M O N Y O U R K I C K S TA R T E R P R O J E C T PA G E . G O O D W O R D S F R O M T H E P R E S S A LW A Y S A D D S O N T O Y O U R P R O D U C T ’ S G E N U I N E N E S S I N T H E M A R K E T.

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