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iPad: the Next Frontier Shehryar Khan Founder and CEO Übermind, Inc.

iPad: the Next Frontier @ 2010 Ad Age Digital Conference

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What's the iPad got that traditional tablet devices don't? Shehryar Khan, whose company created Best Camera iphone app, iLightr app and Masque app exclusively for the iPad, will talk about the types of consumers who are purchasing the iPad and how they'll use it. Learn about the differences between the iPad and the iPhone and what all of it means to developers.

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Page 1: iPad: the Next Frontier @ 2010 Ad Age Digital Conference

iPad: the Next Frontier

Shehryar KhanFounder and CEO

Übermind, Inc.

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Evolution Audience Brand

1 2 3

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Evolution

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2001

Tablet PC

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2010

iPad

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Audience

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consumer |kənˈsoōmər|noun: one that consumes

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2 Years Old

4 Years Old Much Older

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Your Brand and the iPad

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html5

hybrid app

iAd

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Same Difference

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Content Forward User Experience

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Multi-touch

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Tactile User Interface

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Orientation as an Input Mechanism.

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Level of Effort

iPhone iPad

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One App to Rule Them All?

vs.

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Q&A