iPad: the Next Frontier

Shehryar KhanFounder and CEO

Übermind, Inc.

Evolution Audience Brand

1 2 3

Evolution

2001

Tablet PC

2010

iPad

Audience

consumer |kənˈsoōmər|noun: one that consumes

2 Years Old

4 Years Old Much Older

Your Brand and the iPad

html5

hybrid app

iAd

Same Difference

Content Forward User Experience

Multi-touch

Tactile User Interface

Orientation as an Input Mechanism.

Level of Effort

iPhone iPad

One App to Rule Them All?

vs.

Q&A