Source: Ad Age; Morgan Stanley Research; Apple, 2010; projection by iSuppli

What You Need to Know About the iPad

Chart 1: iPad Sales TrajectoryApple is expected to sell almost 13 million iPads this year.

0

2

4

6

8

10

12

14

Day 1 Day 7 Day 30 Day 60 Day 108 2010 End ofYear Projection(April 3) (April

10)(May 3) (June 3) (July 20)

Units sold, in millions

300,000 (Wi-Fi)

500,000 (WIFI) 500,000 (Wi-Fi)

1 million (Wi-fi plus 300,000 3G; April 30 - 3G Release Date)

2 million (Wi-Fi and 3G)

12.9 million

3.27 million (Wi-Fi and 3G)

Source: Ad Age; *As reported by Apple CEO Steve Jobs, at Apple’s Worldwide Developers Conference, June 7,2010

What You Need to Know About the iPad

Chart 2: iPad by the Numbers

3.27 million iPads sold since its release April 1, 2010.

11,000 Native iPad apps (in addition to the 215,000-plus iPhone/iPod apps that work on it)

35 million app downloads (17 apps per iPad)*

5 million eBooks downloaded (22% of the eBook market)*

19 countries where iPad was available, by end of July

What You Need to Know About the iPad

Chart 3: Global iPad Shipments, ProjectediSuppli revised its previous forecast that Apple would ship 7.1 million iPads in 2010 after Apple’s earnings were announced in mid-July.

12.9

36.5

50.4

0

10

20

30

40

50

60

2010 2011 2012

Projected (in millions)

Source: iSuppli

What You Need to Know About the iPad

Chart 4: Application Testing on the iPad, by CategoryPercentage of developers working in the category, prior to iPad debut in April, 2010

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

GamesEntertainment

Social NetworkingSportsTravel

LifestyleUtilitiesBooks

FinanceMusicNews

ProductivityOther

Source: Flurry Analytics

Games made up nearly half of all apps being tested prior to iPad’s launch.

What You Need to Know About the iPad

Source: Flurry Analytics

Chart 5: Flurry New Project Starts, April 1, 2010Percentage of developers working on projects for different platforms

Percentage of new projects started in 2009

iPhone78%

Android18%

Blackberry 4%

60 Days Prior to April, 2010 Launch of iPad

iPhone67%Android

10%

Blackberry1%

iPad22%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

iPhone (iOS)

iPad (iOS)

Android Phone

Android Tablet

BlackBerry

Windows Phone 7

Symbian

Palm Pre/Pixi

Meego

Kindle

What You Need to Know About the iPad

Chart 6: Percentage of Developers “Very Interested” in Designing for Each PlatformAppcelerator surveyed 2,733 of its 51,000+ developers from June 15-17, 2010, and asked them how interested they were in developing apps for various platforms. Here, the percentages of those who said they were ‘very interested.’

Source: Appcelerator, June 2010

Source: Distomo

Rank Application Publisher Category Price

1 Pages Apple Productivity $9.99

2 Pulse News Reader Alphonso Labs News $3.99

3 GoodReader for iPad Good iWare Productivity $0.99

4 Craigslist Pro for iPad IOCo Lifestyle $0.99

5 Perfect Web Browser for iPad Ingenious Creations

Productivity $2.99

6 Quickoffice Connect Mobile Suite for iPad

Quickoffice Business $9.99

7 ColorSplash for iPad Pocket Pixels Photography $1.99

8 Numbers Apple Productivity $9.99

9 Keynote Apple Productivity $9.99

10 Pinball HD OOO Gameprom Games $2.99

Top Ten Paid Applications for iPad (U.S. June 2010)

What You Need to Know About the iPad

Chart 7a: Highest Ranked Free and Paid ApplicationsAfter a month on the market, these were the top paid apps for the iPad.

Source: Distomo

Rank Application Publisher Category

1 iBooks Apple Books

2 Netflix Netflix Entertainment

3 WebMD for iPad WebMD Healthcare

4 The Weather Channel Maxfor iPad

The Weather Channel Interactive

Weather

5 Google Earth Google Travel

6 USA Today for iPad USA Today News

7 HD Brick Breaker Free Storybird Games

8 The Betty Crocker Cookbook for iPad

General Mills Lifestyle

9 Jumbo Calculator Christopher Weems Productivity

10 ABC Player ABC Digital Entertainment

Top Ten Free Applications for iPad (U.S. June 2010)

What You Need to Know About the iPad

Chart 7b: Highest Ranked Free and Paid ApplicationsAfter a month on the market, these were the top free apps for the iPad